Please select from the menu above
- Account Activty
Tapping the ‘heart’ icon will take you to your account activity page. This is where you can see comments, likes, shares, and follows for your account, as well as the people you are following.
- Acronyms used by social media marketers
- AFAIK
As far as I know
- Age of your Followers
Discover the age range of your followers.
- AIDA
Attention, Interest, Desire, Action
- AMA
Ask Me Anything
- Analyze button
Click this to sort and filter the accounts that have recently engaged with this profile. The analysis tool essentially lets you dive into the community of an Instagram account
- API
Application Programming Interface
- Archiving
When you save a photo for later. On Instagram, you can now archive your stories and your posts by pressing the button on the top right of your profile; it looks like a circle with an arrow at the end.
- ASL
Age/Sex/Location
- Audience
Audience can mean one of two things, it’s either the group of consumers that the brand is trying to reach (their target audience) or it is the cohort of people that follow a particular influencer.
- Avatar
An avatar is an image or username that represents a person online, most often within forums and social networks.
- Average Response Time
How long it takes a brand or individual to respond to a customer message.
- b/c, bc
Because
- B2B
Business-to-business
- B2C
Business-to-consumer
- B4
Before
- Best time to post
Discover when your posts trigger the most engagement. The darker the square, the better the engagement is. New filters have been added in the ER icon in the top right corner of the graph: show impressions, show reach.
- Bio
Every user has the opportunity to create a personal bio. This is a section wherein you may describe yourself or business and also link to a website of your choice. This is the only place on Instagram that allows for active links. So, be sure to include your website link or a link to a product you are highlighting. It can be wise to swap this link out periodically, using it to highlight a recent blog post, a specific page on your website, or any specific link you want people to view. If you aren’t able to regularly update the link, then it should remain a link to your primary website.
- Block
This is the nuclear option. When you block someone on Instagram, they can no longer view your posts, Stories or your activity. When they visit your profile, they’ll be able to see the follow button but tapping it will do nothing.
- Blog
Blog is a word that was created from two words: “web log.” Blogs are usually maintained by an individual or a business with regular entries of content on a specific topic, descriptions of events, or other resources such as graphics or video. “Blog” can also be used as a verb, meaning to maintain or add content to a blog.
- Blog Talk Radio
Blog Talk Radio is a free web application that allows users to host live online radio shows.
- Blogger
Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain
- Brand Advocate
A person who talks positively about your brand or product.
- Brand Ambassador
A person who is paid to endorse or promote a particular company’s products or services
- BRB
Be right back
- BTAIM
Be that as it may
- BTW
By the way
- Business Profile
You can get access to action buttons in the bio and you get detailed insights from your followers. Plus, using a business profile is the only way to unlock features like embedding links in Stories and adding buy buttons to your posts.
- Business to Business (B2B)
Business to Business, which is often abbreviated to B2B, is used to describe a business whose customers are other businesses.
- Business to Consumer (B2C)
Business to Consumer, which is often abbreviated to B2C, is used to describe a business whose customers are general people (i.e. not businesses).
- Campaign button
Click this to add the account to a PeopleMap campaign. You can either type a new campaign name, or select campaigns you’ve already made by checking the boxes next to the campaign names
- CAN-SPAM
Controlling the Assault of Non-Solicited Pornography and Marketing Act
- Caption
Instagram users may accompany their posts with a caption. The wittier the better. It is best to keep these short and sweet as only the first few lines of the caption will be visible when scrolling. Remember, any links posted in captions will not be live, so it is best to post links in your bio and reference them in captions.
- CC
Carbon copy
- Clicks to email
the number of times that users have tapped the email button in your profile
- CMGR
Community manager
- CMS
Content Management System
- Collaboration
A collaboration is when two parties work together to achieve a common goal. In influencer marketing, a collaboration is often between an influencer and a brand and can take on many forms as a strategic campaign.
- Comment
A comment is when someone posts a reply or response to your photo. A comment is considered a Level Two engagement, meaning that users have chosen to actively participate in your page. The more comments you have, the more quality engagement you have on your site. But watch out for spam and robot comments!
- Comments Keyword Analysi
Identification of the most frequently used words in Comments received on Posts.
- Completion Rate
The Completion Rate formula on a Story is (100%-Exit Rate). It allows you to understand which percentage of users have watched your Story until the end.
- Content Calendar
A content calendar is an editorial schedule that an influencer or content/social media marketer uses to plan content for their platform/s. A content calendar could be a diary, spreadsheet, calendar app or wall planner.
- Content Management System (CMS)
A software application or set of related programs to help you create and manage your digital content.
- Content Marketing
Content marketing is a strategy that relies on producing consistent, high-quality content to engage an audience, increase brand awareness, build authority, gain press and convert leads. Some may argue that social media and influencer marketing are forms of content marketing, however, we like to keep them separate as each will have a different goal and outcome for your business and requires a completely unique resource and strategy to execute.
- Contra Strategy
Contra Strategy is an influencer marketing strategy that relies on influencers creating and sharing content about your brand in exchange for a product. There is no guarantee with a contra strategy that any exposure, coverage, content or conversion will come of it, however, it is an ideal strategy for brands who are just starting out and don’t have a large budget for paying influencers but do have a great product.
- Conversation Depth
The distribution of Comments received on Posts.
- Conversion Rate
This can mean a few things, but in our case it means the number of fans who click on the activated link in a brand or publisher’s profile, and then click through to visit a specified page from our shoppable Instagram solution.
- Conversion Rate Optimization (CRO)
CRO is the process of increasing the percentage of conversations and adjusting the flow to get better results.
- Copyright
Copyright refers to content ownership. The copyright owner of the content is the original creator of the content, unless the content is purchased from the copyright owner and a fair and reasonable agreement of joint-copyright is reached. When an influencer posts about your brand, you do not automatically own the copyright of the content.
- Cost-Per-Click (CPC)
Cost-Per-Click (CPC) is used to understand the cost of a consumer clicking on a marketing or advertising initiative and landing on a brand’s website or specific landing page. Understanding the CPC helps marketers assess whether the campaign was successful, and the cost of acquiring new leads. CPC is also known as Pay-Per-Click (PPC).
- Cost-Per-Engagement (CPE)
Like CPC or CPM, Cost-Per-engagement (CPE) is a measurement term that refers to the cost that is required or was spent per engagement on the content.
- Cost-Per-Lead (CPL)
A performance based advertising model in which payment or a commission is paid based on the amount of leads or conversions that are generated.
- CPC
Cost per click
- CPC, PPC
Cost per click, Pay per click
- CPM
Cost per thousand
- CR
Conversion rate
- Creative Commons
A public copyright license that gives you the ability to use and share otherwise copyrighted material. You can use CC-licensed materials as long as you follow the license conditions.
- CRM
Customer Relationship Management
- CRO
Conversion rate optimization
- CSS
Cascading stylesheet
- CTA
Call to action
- CTR
Click-through rate
- CX
Customer experience
- Earned Reach
The size of the audience that has been reached via posts featuring a brand or publisher, but created by and posted on someone else’s feed. This type of content is often referred to as user-generated content or UGC.
- ELI5
Explain like I’m five
- Engagement
The number of Likes and Comments received on Posts.
- Engagement by Filter
The average Engagement/Post received for each filter.
- Engagement by Hashtag
The average Engagement/Post received for each hashtag.
- Engagement Distribution
The share of Engagement received on Posts by Engagement type (Likes vs. Comments).
- Engagement Ratio
Engagement ratio is defined by calculating the total number of likes and comments received on a post, and dividing it by the number of followers of the account that posted. For example, 1,000 combined likes and comments on a post by someone with 100,000 followers means an engagement ratio of 1%.
- ESP
Email service provider
- Events
Create an event, party, meetup – reach out to your audience, sell tickets, and measure performance.
- Exits
the number of taps until users leave your Instagram Stories
- Explore
This is the hodgepodge of everything that’s trending on Instagram right now. On the top, you’ll find topics, and below, a feed of popular photos and videos.
- FB
Facebook
- Feed
Many refer to a user’s collection of photos (posted to their profile) as
- Filter
Instagram’s filters are one aspect that makes the network unique. Filters give users the opportunity to automatically enhance their photos and even add frames to them. Currently, Instagram gives users 20 filters to choose from.
- Follow Friday (#ff)
Follow Friday is a trend via the hashtag #ff every Friday on Twitter.
- Follower
A follower is someone who is “friends” with you on Instagram and could potentially see your posts in your feed. The more followers you have, the larger your audience. It is extremely important to work on growing the number of followers you have, but you need to do so in a way that attracts genuine followers, not those who would have no interest in your business or products.
- Follower Growth
The change in the number of Followers.
- Follower-days
the days of the week when your followers are most active.
- Followers
People who follow a selected Instagram account.
- Followers Online
See when your followers are online.
- Followers- hours
the average times that your followers are on Instagram a typical day.
- Following
People who are followed by a selected Instagram account.
- Following Growth
The change in the number of people followed.
- FOMO
Fear of missing out
- Frequency
The average number of times each person saw your post. Frequency is calculated as impressions divided by reach.
- Friends
Friends is the term used on Facebook to represent the connections you make and the people you follow.
- FTFY
Fixed that for you
- FTW
For the win!
- FUTAB
Feet up, take a break
- FYI
For your information
- G2G
Got to to
- GA
Google Analytics
- Gender of your Followers
Discover the distribution of men and women among your followers.
- Geotags
The location attached to an image, which corresponds to a longitude and latitude on a map. This means your image can be viewed alongside other photos geotagged for this location.
- Get Direction Click
The volume of taps to get directions to your business from your Instagram profile during the selected time period.
- GET DIRECTIONS CLICK RATE
This percentage represents the number of taps to get directions to your business, divided by the total number of profile views during the selected time period.
- Graphics interchange format (GIF)
GIF is an acronym for Graphics Interchange Format. In social media, GIFs serve as small-scale animations and film clips.
- Handle
Your @username on your social media channel.
- Hashtag
Is the symbol ‘#’ before a word or phrase – and will appear in blue. Hashtags allow users to connect with others, and discover images based on a common word or phrase.
- Hide Your Story
This is the option if you don’t want someone to view your own Instagram Stories
- Home
The Home screen is the list of activity of all the users you follow. Also referred to as the feed.
- HTH
Here to help / Happy to help
- HTML
Hyper Text Markup Language
- ICYMI
In case you missed it
- IG
Instagram
- IKR
I know, right?
- IM
Instant message
- IMHO
In my humble opinion
- IMO
In my opinion
- Impressions
Total number of times your posts and stories were viewed.
- Impressions Rate
The daily number of impressions for your profile page and any of your postsover the specified time period.
- Influencer
An influencer is defined as someone who produces highly engaging, organic content for a large audience, and often has an expertise in a particular domain (food, fashion, etc). We define an influencer as having more than 10k followers, and with an engagement ratio higher than 1.5%. Can also be referred to as content creator or tastemaker.
- Influencer CPM
CPM stands for cost per mille, aka cost per thousand. This is a metric for measuring the cost / value of an influencer. For example, a $20 CPM would mean that an influencer with 100,000 followers would cost a sponsor $2,000.
- Insights
Once you’ve converted to a Business Profile, you’ll see an Insights button in the top toolbar in your profile. Tap on it and you’ll find a sea of useful information. You’ll find out what the age and gender breakdown of your followers is, as well as the best time to post to Instagram for maximum engagement.
- Insta/ IG
Slang used when referring to the Instagram app.
- Instagram account link
Click the icon next to the Instagram username to see the account on Instagram’s website.
- Instagram Bots
Instagram Bots are automated profiles (poorly) masquerading as people. But sometimes, even legit profiles use automated bots (third-party services) to get your attention.
- Instagram Highlights
Are stories or Instagram lives that you can highlight on your profile, even after they disappear on stories. Highlights appear below your bio.
- Instagram Live:
Instagram Live is a video feature that allows you to broadcast live to your followers. Followers will only be able to watch the video in real time, and there is no replay option. If using this feature, be sure to allow a bit of lag time at the beginning of a video so that people will have time to join your stream. Make sure that no major announcements are made at the beginning of the video since people will not be able to go back to the beginning or to replay the video.
- Interactions
Number of interactions (Likes and Comments) received by all of your monitored Instagram Profiles over a selected date range.
- IO
Insertion order
- IRL
In real life
- ISP
Internet service provider
- JIC
Just in case
- KPI
Key performance indicator
- Languages of your Followers
Discover the most common languages among your followers.
- Latergram
A “Latergram” is a hashtag that you use when you post something on Instagram at a later time than when it actually happened. It is Used with a hashtag on Instagram when you post a photo from a previous time period. You would add the hashtag #Latergram
- LI
Linkedin
- Like
A like is when someone either double taps your photo or taps the heart button. Likes are considered a Level One engagement.
- Likeability:
The distribution of Likes received on Posts.
- Link Opens
The number of times a link on your photo or video was clicked (Swipe Up)
- Live Views
This is the amount of views you gather from your Instagram Live sessions. When you finish your live session, you will see the total amount of viewers you had throughout the duration of your session.
- LMK
Let me know
- LMK
Let me know
- Location
The place where you are posting from, or where a photo was taken.
- Macro Influencer
A macro influencer is a mid-tier influencer with a strong on one or two key digital platforms.
- Manual Edits
Rather than using a filter at all – many people choose to manually edit their photos through Instagram’s manual editing options instead.
- MCM
Man Crush Monday
- Media Mix Distribution
The share of media types (photo, video) used in Posts.
- Media with highest Reach
Discover which of your media gathered the highest reach. You can filter them by type of content (square icon in the top right corner of the graph).
- Meme
A meme on the internet is used to describe a thought, idea, joke, or concept that’s widely shared online. It is typically an image with text above and below it, but can also come in video and link form.
- Micro-influencer
An influencer on social media who services a smaller, more engaged community. They typically have 500 to 100K followers and 2-10% engagement across all media.
- Millennials
Millennials are a demographic cohort of people born in the 1980’s or 1990’s who reached young adulthood in the 21st century.
- Most Engaging Post Types
It is the sum of interactions (likes and comments) divided by the number of followers a profile has at the time of the post, and multiplied by 1000. The posts are distributed by types (such as Image or Video).
- Most Recent Media
View your most recent media. New filters have been added in the square and clock icons in the top right corner of the graph. The square icon allows you to filter your media by type of content: all, photo, video, carousel. The clock icon allows you to filter your media by engagement metrics: likes, comments, engagement, impressions, reach, views, saves. The number of views is now indicated below the videos.
- MT
Modified Tweet
- Mute
Their profile is still available for you to view and interact with. But their posts and Stories will stop showing up on your feed.
- Native Advertising
Native content refers to a type of online advertising in which the ad copy and format adheres to the format of a regular post on the network it’s being published on. The purpose is to make ads feel less like ads, and more like part of the conversation.
- Newsfeed
Accessed by the home button on the Instagram app, this shows a feed of the images
- Next Story
The number of taps to reach the following account story in the user’s Story queue
- NM
Not much
- Notes
Add information that will help you categorize/identify the account later. Typically teams use this to write notes to each other about an account. Your notes are only visible to the team members on your PeopleMap account.
- Notification
A message or update sharing new social media activity.
- NSFL
Not safe for life
- NSFW
Not safe for work
- Number of Posts
Sum of admin posts published on selected Instagram Profiles over a selected date range.
- OAN
On another note
- OOTD
Outfit of the day
- Organic Reach
Same as earned reach. The size of the audience that has been reached via posts featuring a brand or publisher, but created by and posted on someone else’s feed. This type of content is often referred to as user-generated content or UGC.
- Owned Reach
The size of the audience that has been reached by a post through a brand or publisher’s own Instagram feed.
- P2P
Person to person, or peer to peer
- Page Posts by Type
Distribution of post types (such as Image or Video) over a selected date range. Represented as a pie chart.
- Paid Reach
The size of the audience that has been reached by a sponsored (aka paid) post on Instagram.
- Pay Per Click (PPC)
Used when determining your Ad strategy. They are Ads that populate on various websites or search engines, and a brand has to pay when a user clicks through.
- Photo Comment Mention
A comment mention is when a user @ mentions your account in a comment that accompanies a photo on their feed.
- Photo Credit
Giving the user who took a photo credit after a repost or regram.
- Photo Tag
A photo tag is when a user tags your account in a photo.
- Podcast
A podcast is a series of digital media files, usually audio, that are released episodically and often downloaded through an RSS feed.
- Post Gallery
Shows you all the posts from the account. The total number of posts is shown at the top. Below each post thumbnail in the gallery, you’ll see total likes, total comments, and the date.
- Post Link
Opens the post on Instagram’s website. This lets you see additional info that’s not shown on PeopleMap (post location, additional photos for carousel posts, media player for video posts).
- Posts
Content (photos, videos) published by an Instagram account.
- Posts Keyword Analysis
Identification of the most frequently used words in Posts.
- POTD
Photo of the day
- Private profile
Profile with settings such that you can approve or reject other users’ requests to follow you and see your content.
- Product Seeding
When you send your product to influencers or ambassadors; the goal of this is to build exposure for your brand across social media while aggregating new followers.
- Profile
Personal information on a social media channel. Other users can view your content and personal information to get a better idea of who you are and what you do.
- Profile Picture
A picture uploaded to your social media profile to indicate who you are.
- Profile Views
Number of unique accounts who have visited your business profile.
- Promoted/Boosted Post
Pay to boost a post and get more eyeballs.
- Public profile
Profile with settings such that any user can find your profile, follow you, and see your content.
- PV
Page views
- QOTD
Quote of the Day
- Reactions
An extension of the Like button for expressing emotions: Like Love Haha Wow Sad Angry
- Real-Time Search
Real-time search is the method of indexing content being published online into search engine results with virtually no delay.
- Recent Content
Overview of the most recent posts with additional information on Interactions/1000 Followers, Interactions, Likes or Comments. Posts are displayed as a list with up to 8 posts included.
- Regram
Reposting an Instagram photo by properly attributing the photographer through a mention to link back to their account.
- Replies
the number of replies in response to your particular Instagram Story
- Report
Whenever you see something inappropriate on Instagram, always report it.
- Retargeting
An online advertising technique that involves targeting web visitors who expressed an interest in your products or services, either by already visiting your site or by engaging with your account.
- Return on Investment (ROI)
A calculation of how much a brand has invested—time, money, resources—in their social media strategy and how much income—content, sales—they’re generating from this investment.
- ROI
Return on investment
- RSS
Rich site summary (Also known as
- RT
Retweet
- RTD
Real-time data
- SaaS
Software as a service
- Save
Instagram now lets you save posts for your own personal use. This is not the same as downloading an image or video to your camera roll. Instead, it’s more like bookmarking.
- Scheduling and Publishing
: A set of tools that enable you to schedule your Instagram content in advance and automatically publish it to your feed at a set time. We have a rad one.
- Search Engine Optimization (SEO)
A component of Search Engine Marketing with the specific goal of increasing the volume of unpaid traffic to your site through a search engine.
- Selfie
A selfie is a self-portrait that is typically taken using the reverse camera screen on a smartphone or by using a selfie stick (a pole that attaches to your camera).
- SEM
Search engine marketing
- SEO
Search engine optimization
- SERP
Search engine results page
- SFW
Safe for work
- Shadow Ban
The act of blocking a user or their content from an online community such that the user does not realize that they have been banned.
- Share
When users spread your message to their followers.
- Shoppable Instagram
Any number of technologies that make a post on Instagram clickable. This can refer to technologies like Liketoknow.it for influencer posts, or LikeShop for making your own brand or publisher feed shoppable.
- SM
Social media
- SMB
Small and midsize businesses
- SMH
Shaking my head
- SMO
Social media optimization
- SMP
Social media platform
- SoLoMo
Social, local, mobile
- SOV
Share of voice
- Sponsored Posts
Instagram ads take form of a typical Instagram photo or video. What distinguishes an Instagram ad from other photos is the “Sponsored” mark above the top right corner of the photo, the spot where the posting time is normally displayed.
- SRP
Social relationship platform
- Story
A story is a short, no more than 15 second post that is visible for 24 hours on your page. You can create multiple stories a day. Using the story feature is a great alternative to constantly uploading pictures to the site. It allows you to remain active and engaged on a regular basis but also keeps you from overwhelming peoples’ regular feeds.
- Suggested Pages
Pages you may be interested in, based on previous pageviews, check-ins, likes, and friends.
- Suggested Users
A selection of users who become recommend as suggested users to new users creating a profile. Suggested users are also followed by @Instagram for the period of which they are suggested.
- Tabs
Links to Home, About, Posts, Events, Videos, Photos, etc., found under your profile photo.
- Tag
A tag is when an Instagram user attaches another person’s handle to your post. This can occur in comments of another’s posts, or a user may tag users in photos that they post as well. A tag is considered a Level Three engagement.
- Tap Backs
the number of taps to view the previous Story
- Tap Forwards
the number of taps to view the next Story
- Target Audience
The target audience is the ideal consumer that the brand wants to attract with their marketing efforts and is the people that align most with the brand and product/service offering.
- TBH
To be honest
- TBT
Throwback Thursday
- Terms of Service (TOS)
Are the ‘rules’ that users must agree to before using a particular product or service.
- Time-Parting Analysis
Posts published vs. Comments received on Posts, segmented by hour and day
- TL;DR
Too long; didn’t read
- TMI
Too much information
- Top Content
Overview of the top posts, sorted either by Interactions/1000 Followers, Interactions, Likes or Comments. Posts are displayed as a list with up to 8 posts included.
- Top Followers By Engagement
The most loyal Followers who engage frequently with a selected Instagram account over a specified time range.
- TOS
Terms of service
- Trend
Popular topic based on how many users have posted a topic with a specific hashtag.
- Trendjacking
When you leap onto a big social trend, leveraging the buzz to get users to engage with your brand.
- TW
Twitter
- UGC
User generated content
- UI
User interface
- URL
Uniform resource locator
- URL
Uniform Resource Locator
- User Generated Content (UGC)
Content generated by users that you (as a brand/influencer/agency) can license for use on your own marketing channels. Often, licensing can be as simple as asking permission and crediting the author.
- User name
How other users can search for you, mention you, or reply to you.
- User-Generated Content
: Photos and videos created by fans of a brand, publisher or celebrity.
- UV
Unique views
- UX
User experience
- Verified Badge
A blue check mark next to a user’s handle that verifies their account as authentic. Usually reserved for large brands and public figures and requires several documentation steps for approval. It’s not currently possible to request or purchase a verified badge.
- Via
Used to refer to someone on social media, “via” often comes in to play when referencing a site that published a piece of content.
- View-Conversion Rate:
The percentage of served impressions of a video that resulted in a view, 3-SecondViews / Impressions *100
- Vine
Founded in 2012, Vine is a social video sharing service in which users create and engagement with short-form, six-second video clips.
- Viral
Viral is a term used to describe an instance in which a piece of content — YouTube video, blog article, photo, etc. — achieves noteworthy awareness. Viral distribution relies heavily on word of mouth and the frequent sharing of one particular piece of content all over the internet.
- Visual Storytelling
This post talks about various companies and how they made their brands Instagrammable. A simple definition is that it’s about feeding people’s passion for sharing cool images on social media. Brands that recognize this, are doing awesome things, take a look.
- Vlog
Vlogging or a vlog is a piece of content that employs video to tell a story or report on information. Vlogs are common on video sharing networks like YouTube.
- WCW
Woman Crush Wednesday
- WDYMBT
What do you mean by that?
- Web Analytics
Measurement, analysis, and reporting of Internet data – vital for understanding traffic to your website
- Website Clicks
Total number of clicks to links you’ve included in your business profile description.
- WOM
Word of mouth
- WOTD
Word of the Day
Search through our Instagram Glossary of the most popular terms used on Instagram and various other social media networks such as Facebook, Snapchat, Pinterest, Twitter, and Linkedin. Our Instagram Glossary of terms is updated monthly and is completely free. Don’t get left in the dark with industry terminology. This is your one-stop shop to study up on the most popular Instagram terms.
The Best Instagram Glossary
Our Instagram glossary is constantly updated and we strive to be the largest collection of terms to help you better understand the Instagram platform.
How Frequently is the Instagram Glossary Updated?
The Ampfluence Instagram Glossary is updated every month based on our own findings as well as those submitted by visitors like yourself.
How Can I Submit a Term to the Instagram Glossary?
We love receiving terms from our readers. Please submit your term and definition directly through our contact form, and we’ll get it added to the Instagram Glossary within a week. We thank you in advance for your contribution.
Let’s create the largest Instagram Glossary on the web as a team!!
