Instagram influencers are important because of their critical role in brand discovery, influencer promotions, and social media ROI. Every industry niche has an established list of influencers who play a critical role in driving commercial influence for organic Instagram growth. As a business owner, it’s important to be familiar with influencers in your niche. For this reason, we’ve compiled a list of the top influencers across popular Instagram niches. Let’s jump into Ampfluence’s list of the top 100 influencers to watch in 2020.
Top 10 Instagram Influencers in Fashion
1. Alexa Chung
Instagram Handle:@alexachung
Profile URL: https://www.instagram.com/alexachung/
Followers: 3.9 million

2. Danielle Bernstein
Instagram Handle: @weworewhat
Profile URL: https://www.instagram.com/weworewhat/
Followers: 2.3 million

3. Julia Engel
Instagram Handle: @juliahengel
Profile URL: https://www.instagram.com/juliahengel/
Followers: 1.2 million

4. Chiara Ferragni
Instagram Handle: @chiaraferragni
Profile URL: https://www.instagram.com/chiaraferragni/
Followers: 19.3 million

5. Gabi Greg
Instagram Handle: @gabifresh
Profile URL: https://www.instagram.com/gabifresh/
Followers: 751k

Gabi is an iconic plus size fashion influencer and 2020 is the year to watch her. She showcases a different approach to how fashion blogging is done especially in the area of plus-size modeling.
6. Robert Downey
Instagram Handle: @robertdowneyjr
Profile URL: https://www.instagram.com/robertdowneyjr/
Followers: 46.2 million

7. Jenn Imm
Instagram Handle: @imjennim
Profile URL: https://www.instagram.com/imjennim/
Followers: 1.7 million

8. Susie Lau
Instagram Handle: @susiebubble
Profile URL: https://www.instagram.com/susiebubble/
Followers: 494k
9. Cole Sprouse
Instagram Handle: @colesprouse
Profile URL: https://www.instagram.com/colesprouse/
Followers: 31.4 million

10. Kimberly Loaiza
Instagram Handle: @kimberly.loaiza
Profile URL: https://www.instagram.com/kimberly.loaiza/
Followers: 16.8 million

Top 10 Instagram Influencers in Business
1. Everette Taylor
Instagram Handle: @everette
Profile URL: https://www.instagram.com/everette/?hl=en
Followers: 390k
He is the founder of ET Company and his main mission is to encourage people to be able to create their success and at the same time become better. You can learn a lot when it comes to growing your business by just following him on Instagram.
2. Gary Vaynerchuk
Instagram Handle: @garyvee
Profile URL: https://www.instagram.com/garyvee/?hl=en
Followers: 7.8 million

3. Arianna Huffington
Instagram Handle:@ariannahuff
Profile URL: https://www.instagram.com/ariannahuff/?hl=en
Followers: 628k

4. Marie Forleo
Instagram Handle: @marieforleo
Profile URL: https://www.instagram.com/marieforleo/
Followers: 584k
Marie is one of the most influential women on Instagram. Her account is full of useful content that is drawn from her daily life. She offers motivational content for businesses that are struggling and thus her photos and skills sharing is something you should not miss come 2020.
5. Tai Lopez
Instagram Handle: @tailopez
Profile URL: https://www.instagram.com/tailopez/
Followers: 2.9 million

6. Neil Patel
Instagram Handle: @neilpatel
Profile URL: https://www.instagram.com/neilpatel/
Followers: 126k

7. Natalie Franke
Instagram Handle:@ nataliefranke
Profile URL: https://www.instagram.com/nataliefranke/
Followers: 67.8k
Natalie started a business brand that aimed at connecting startups and other businesses to encourage growth rather than competition in the industry. His hashtags have continued to gather momentum over the years and encourage many entrepreneurs to choose community over competition as they do their business. Follow this influencer for great insights into the business world.
8. Brit Morin
Instagram Handle: @brit
Profile URL: https://www.instagram.com/brit/
Followers: 47.1K
Brit Morin has been on the block for quite some time since the emergence of blogging with a simple blog that has grown over the years to include inspiration material for businesses. She uses her skills as well as compassion and passion to make sure that she reaches many people and thus the need to check out her channel.
9. Kayla Itsines
Instagram Handle: @ kayla_itsines
Profile URL: https://www.instagram.com/kayla_itsines/
Followers: 12.4 million

10. Zach King
Instagram Handle: @zachking
Profile URL: https://www.instagram.com/zachking/
Followers: 23.1 million
A filmmaker and vlogger with a concentration on entrepreneurship. This is a vlogger and influencer who you will find to be very resourceful when it comes to content delivery. He is one of the fastest rising influencers to watch in 2020.
Top 10 Instagram Influencers in Entertainment
1. Carlinhos Maia
Instagram Handle: @carlinhosmaiaof
Profile URL: https://www.instagram.com/carlinhosmaiaof/
Followers: 16.7M

2. Raffiahmad Nagitaslavina
Instagram Handle: @ raffinagita1717
Profile URL: https://www.instagram.com/raffinagita1717/
Followers: 39 million

3. Bella Thorne
Instagram Handle: @bellathorne
Profile URL: https://www.instagram.com/bellathorne/
Followers: 22.6 million

4. Daquan
Instagram Handle: @daquan
Profile URL: https://www.instagram.com/daquan/
Followers: 14.7 Million

5. Hasan Reyvandi
Instagram Handle: @hassan_reyvandi
Profile URL: https://www.instagram.com/hassan_reyvandi/
Followers: 12.8 million

6. Meek Mill
Instagram Handle: @meekmill
Profile URL: https://www.instagram.com/meekmill/
Followers: 19.6 million

7. Lizzo
Instagram Handle: @lizzobeeating
Profile URL: https://www.instagram.com/lizzobeeating/
Followers: 8.5 million

8. Nash Grier
Instagram Handle: @nashgrier
Profile URL: https://www.instagram.com/nashgrier/
Followers: 10.4 million

9. 50 Cent
Instagram Handle: @50cent
Profile URL: https://www.instagram.com/50cent/
Followers: 25.5 million
50 Cent is an American rapper and Instagram influencer who is very well known all over the world for his music and career in the entertainment industry. His fast-growing number of followers can be attributed to the fact that his rap songs have served to influence the American people in one way or the other and therefore an influencer to be watched in the coming years.
10. Davido Adeleke
Instagram Handle: @davidoofficial
Profile URL: https://www.instagram.com/davidoofficial/
Followers: 15.9 million
A Nigerian rapper and business personality, Davido is one of the best influencers that Instagram has in the entertainment industry. His fan base on Instagram has been growing over the years and exerts a lot of influence especially on young music lovers.
Top 10 Instagram Influencers in Travel
1. Sadie Sink
Instagram Handle: @ sadiesink_/
Profile URL: https://www.instagram.com/sadiesink_/
Followers: 10.6 million

2. Paul Wesley
Instagram Handle: @paulwesley
Profile URL: https://www.instagram.com/paulwesley/
Followers: 8.3 million

3. Tomohisa Yamashita
Instagram Handle: @ tomo.y9
Profile URL: https://www.instagram.com/tomo.y9/
Followers: 4.5 million

4. Caio Castro
Instagram Handle: @caiocastro
Profile URL: https://www.instagram.com/caiocastro/
Followers: 19.2 million

5. Sonakshi Sinha
Instagram Handle: @aslisona
Profile URL: https://www.instagram.com/aslisona/
Followers: 19 million
She is an Indian actress and singer who has made several appearances after she ditched costume designing as her job. Follow her for her reviews and postings regarding traveling and tips to follow when planning vacations.
6. Juliana Paes
Instagram Handle: @julianapaes
Profile URL: https://www.instagram.com/julianapaes/
Followers: 24.9million
She became popular for her appearances in Telenovelas and acting which enhanced her influence on social media with a huge following. She is an influencer with great personality and following her means you get great travel content.
7. Ashish Chanchlani
Instagram Handle: @ ashishchanchlani
Profile URL: https://www.instagram.com/ashishchanchlani/
Followers: 5.6 million

8. Ruby Rose
Instagram Handle: @rubyrose
Profile URL: https://www.instagram.com/rubyrose/
Followers: 15.2 million

9. Jessica Garcia
Instagram Handle: @jessicathivenin
Profile URL: https://www.instagram.com/jessicathivenin/
Followers: 5.2 million
Jessica Garcia is an American athlete with a strong passion for travel and unique destinations around the world. Follow this Instagram influencer for highlights of his trips as well as his personal life as documented by him. His engagement rate is high and at the same time focused on educating and informing.
10. Miguel Bernardeau
Instagram Handle: @miguel_bernardeau
Profile URL: https://www.instagram.com/miguel_bernardeau/
Followers: 6.1 million
Miguel is a Spanish actor that you must follow on Instagram if you are passionate about Spanish destinations and cuisine. His influence on Social media has been growing over the years and 2020 is a must watch and follow.
Top 10 Instagram Influencers in Publishing (Magazines, News)
1. Nikki Giavasis
Instagram Handle: @nikkigiavasisofficial
Profile URL: https://www.instagram.com/nikkigiavasisofficial/
Followers: 1 million

2. Tonio Skits
Instagram Handle: @tonioskits
Profile URL: https://www.instagram.com/tonioskits/
Followers: 1.9 million

3. Jessenia Vice
Instagram Handle: @jesseniavice
Profile URL: https://www.instagram.com/jesseniavice/
Followers: 880k
A cover girl who has featured on top of Maxim Magazine and a great influencer in the publishing industry because of her looks and attitude. Follow her to know how she survived obesity as a child and an abusive marriage as an adult.
4. Desi Perkins
Instagram Handle: @desiperkins
Profile URL: https://www.instagram.com/desiperkins/
Followers: 3.9 million
A lifestyle and beauty content creator of Various magazines have continued to hire Desi to build influence around their brands. Following Desi will give you the inside scroop on women tips, beauty and lifestyle as depicted in various Lifestyle Magazines she has appeared in.5. Claudia Alende
Instagram Handle: @claudiaalende
Profile URL: https://www.instagram.com/claudiaalende/
Followers: 9.4 million

6. Ben Lee
Instagram Handle: @igbenlee
Profile URL: https://www.instagram.com/igbenlee/
Followers: 81.1K
A great model that is on the list of great 30 under 30 individuals doing very well in the business world. Follow this influencer for great insights on the publishing and magazine news as well as tips to implement for your business in the long run.
7. Joel Contartese
Instagram Handle: @joelcontartese
Profile URL: https://www.instagram.com/joelcontartese/
Followers: 16.7k

8. Andy Frisella
Instagram Handle: @andyfrisella
Profile URL: https://www.instagram.com/andyfrisella/
Followers: 1.5 million
A host of a Podcast and an influencer in the news and publishing category with unique content designed for businesses. Follow Andy for insights on how his company generates about 100 million in revenue each year and the impact that this has on the industry.
9. Brian D. Evans
Instagram Handle: @briandevans
Profile URL: https://www.instagram.com/briandevans/
Followers: 275K

10. Farokh Sarmad
Instagram Handle: @goodlife
Profile URL: https://www.instagram.com/goodlife/
Followers: 1.6 million

Top 10 Instagram Influencers in Industry Marketing
1. Jamie Oliver
Instagram handle: @jamieoliver
Profile URL: https://www.instagram.com/jamieoliver/
Followers: 7.9 million
With over 7.5 million followers on Instagram, his influence in marketing and brand development has been on a steady rise. This is an influencer that you should follow and understand how marketing and association can be undertaken.
2. David Chang
Instagram handle: @davidchang
Profile URL: https://www.instagram.com/davidchang/
Followers: 1.4 million

3. Jack Morris
Instagram handle: @doyoutravel
Profile URL: https://www.instagram.com/doyoutravel/
Followers: 2.7 million

4. Alexa Chung
Instagram handle: @alexachung
Profile URL: https://www.instagram.com/alexachung/
Followers: 3.9 million

5. Murad Osmann
Instagram handle: @muradosmann
Profile URL: https://www.instagram.com/muradosmann/
Followers: 4 million

6. Jimmy Chin
Instagram handle: @jimmychin
Profile URL: https://www.instagram.com/jimmychin/
Followers: 2.6 million
A professional photographer whose influence on Instagram is unmatched and has great ways of marketing and making brands to be known all over the world.
7. Grace Bonney
Instagram handle: @designspong
Profile URL: https://www.instagram.com/designsponge/
Followers: 906k

8. Hudda Kattan
Instagram handle: @huda
Profile URL: https://www.instagram.com/huda/
Followers: 2 million

9. Jeffrey Star
Instagram handle: @jeffreestar
Profile URL: https://www.instagram.com/jeffreestar/
Followers: 16.1 million

Top 10 Instagram Influencers in Beauty
1. James Charles
Instagram Handle: @jamescharles
Profile URL: https://www.instagram.com/jamescharles/
Followers: 15.9 million
One of the most influential beauty and make-up artist who is self-made and continues to inspire many art enthusiasts.
2. Nikki De Jagger
Instagram Handle: @nikkietutorials
Profile URL: https://www.instagram.com/nikkietutorials/
Followers: 12.7 million

3. Manny Gutierrez
Instagram Handle: @ mannymua733
Profile URL: https://www.instagram.com/mannymua733/
Followers: 4.3 million

4. Eleanor Barnes
Instagram Handle: @snitchery
Profile URL: https://www.instagram.com/snitchery/
Followers: 913k

5. Rihanna
Instagram Handle: @fentybeaut
Profile URL: https://www.instagram.com/fentybeauty/
Followers: 9.5 million
She recently launched her make-up product line and therefore the need to follow her for the latest in the beauty industry.
6. Jackie Aina
Instagram Handle: @jackieaina
Profile URL: https://www.instagram.com/jackieaina/
Followers: 1.5 million

7. Jaclyn Hill
Instagram Handle: @jaclynhill
Profile URL: https://www.instagram.com/jaclynhill/
Followers: 6.3 million

8. Cole Carigan
Instagram Handle: @colecarrigan
Profile URL: https://www.instagram.com/colecarrigan/
Followers: 365k

9. Kandee Johnson
Instagram Handle: @kandeejohnson
Profile URL: https://www.instagram.com/kandeejohnson/
Followers: 1.8 million
Straight from beauty school and with a lot of experience in the industry, Kandee is an influencer that you should strive to follow and ensure you get the best of make-up tips.
10. Alissa Ashley
Instagram Handle:
Profile URL: https://www.instagram.com/alissa.ashley
Followers: 1.1 million
Started her career from the bottom at a cosmetics shop and she is now one of the most influential beauty icons on Instagram.
Top 10 Instagram Influencers in Photography
1. Hailey Rhode Bieber
Instagram Handle: @haileybieber
Profile URL: https://www.instagram.com/haileybieber/
Followers: 26.2 million
Follow this influencer for her amazing pictures and sceneries from around the world.
2. Prilly Latuconsina
Instagram Handle: @ prillylatuconsina96
Profile URL: https://www.instagram.com/prillylatuconsina96/
Followers: 34.5 million
Follow this Instagram photography and travel enthusiasts for the latest trends when it comes to understanding different brands.
3. Taapsee Pannu
Instagram Handle: @taapsee
Profile URL: https://www.instagram.com/taapsee
Followers: 14.4 million

4. Perrie Edwards
Instagram Handle: @perrieedwards
Profile URL: https://www.instagram.com/perrieedwards/
Followers: 10.1 million

5. Iggy Azalea
Instagram Handle: @thenewclassic
Profile URL: https://www.instagram.com/thenewclassic/
Followers: 13.3 million

6. Aykut Elmas
Instagram Handle: @aykutelmas
Profile URL: https://www.instagram.com/aykutelmas/
Followers: 5 million 
7. Mario Testino
Instagram Handle: @mariotestino
Profile URL: https://www.instagram.com/mariotestino/
Followers: 3.9 million

8. Chris Buckard
Instagram Handle: @chrisburkard
Profile URL: https://www.instagram.com/chrisburkard/
Followers: 3.5 million

9. Pete Souza
Instagram Handle:@petesouza
Profile URL: https://www.instagram.com/petesouza/
Followers: 2.2 million
Acted as Obama’s official photographer throughout his Presidency and therefore has a rich collection of American’s first black President.
10. Hannes Becker
Instagram Handle: @ hannes_becker
Profile URL: https://www.instagram.com/hannes_becker/
Followers: 1.4 million

Top 10 Instagram Influencers in Health & Wellness
1. Michelle Lewin
Instagram Handle:@ michelle_lewin
Profile URL: https://www.instagram.com/michelle_lewin/
Followers: 13.7 million

2. Jen Selter
Instagram Handle: @jenselter
Profile URL: https://www.instagram.com/jenselter/
Followers: 12.8 million

3. Keyler Itsenes
Instagram Handle: @kayla_itsines
Profile URL: https://www.instagram.com/kayla_itsines/
Followers: 12.4 million

4. Simeon Panda
Instagram Handle: @simeonpanda
Profile URL: https://www.instagram.com/simeonpanda/
Followers: 6.3 million

5. Lauren Kagan
Instagram Handle: @laurendrainfit
Profile URL: https://www.instagram.com/laurendrainfit/
Followers: 3.9 million
She takes fitness and health content delivery on Instagram seriously and as a result, there is need to follow him for educational content.
6. Massy Arias
Instagram Handle: massy.arias
Profile URL: https://www.instagram.com/massy.arias/
Followers: 2.6 million

7. Emily Skye
Instagram Handle: @emilyskyefit
Profile URL: https://www.instagram.com/emilyskyefit/
Followers: 2.5 million

8. Joe Wicks
Instagram Handle: @thebodycoach
Profile URL: https://www.instagram.com/thebodycoach/
Followers: 3.5 million

9. Rachel Brathen
Instagram Handle: yoga girl
Profile URL: https://www.instagram.com/yoga_girl/
Followers: 2.1 million

10. Alexa Jean
Instagram Handle: @alexajeanfitness
Profile URL: https://www.instagram.com/alexajeanfitness/
Followers: 1.6 million

Top 10 Instagram Influencers in Home & Family
1. Elle Lively McBroom
Instagram Handle: @elle
Profile URL: https://www.instagram.com/elle/
Followers: 4.8 million

2. Samoylova Oxana
Instagram Handle: @samoylovaoxana
Profile URL: https://www.instagram.com/samoylovaoxana/
Followers: 11.5 million

3. Tammy Hebrow
Instagram Handle: @tammyhembrow
Profile URL: https://www.instagram.com/tammyhembrow/
Followers: 11.1 million

4. Everleigh RoseInstagram
Handle: @everleighrose
Profile URL: https://www.instagram.com/everleighrose/
Followers: 5 million
This is one of the best influencers when it comes to family and lifestyle and should be followed for her regular updates in this niche.
5. Alaïa Marie McBroom
Instagram Handle: @alaiamcbroom
Profile URL: https://www.instagram.com/alaiamcbroom/
Followers: 2.5 million
This is an Instagram influencer to be followed because of the unique content and children related postings that encourage the best parenting practices.
6. Candice Swanepoel
Instagram Handle: @angelcandices
Profile URL: https://www.instagram.com/angelcandices
Followers: 14.2 million

7. Rachel Vennya Al-Hakim
Profile URL: https://www.instagram.com/rachelvennya/
Followers: 4.5 million

8. Melissa Benoist
Instagram Handle: @melissabenoist
Profile URL: https://www.instagram.com/melissabenoist/
Followers: 4.1 million

9. Candice King
Instagram Handle: @candiceking
Profile URL: https://www.instagram.com/candiceking/
Followers: 7.2 million

10. Chelsea DeBoer
Instagram Handle: @chelseahouska
Profile URL: https://www.instagram.com/chelseahouska/
Followers: 5.7 million
Follow this influencer for the best family and parenting tips that you can use when it comes to handling your family.
Conclusion
Your brand growth depends heavily on the kind of strategies that you adopt when it comes to marketing. Instagram for business is essential in the growing digital world and as a result, there is need to make sure that you have settled on the right partner when it comes to Instagram brand influencing. The Instagram marketing agency that you choose should be one that has access to the right audience and at the same time enhance how you do your business. This list presents a number of influential Instagram personalities that you should watch out in the year 2020.































17 Responses
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This list is a goldmine for anyone navigating the world of Instagram influence. It is intriguing how individuals like Robert Downey Jr. seamlessly blend their entertainment careers with a strong fashion presence.
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