Content, content, content… I can not highlight enough how important content is when it comes to Instagram. For those who don’t realize it, I must tell you that Instagram is a social media platform that places increasing emphasis on the content. Whether it’s in the form of a picture, text, gif, widget, caption, or a hashtag, content is what will make your account stand out from the rest. So if you are interested in finding out how you can post great content and find some great content inspiration, then great – just keep reading!
Let’s see how you can make your Instagram account full of great content. Here are some ideas:
What a better way to get more people to follow you and like you than a giveaway content? This is a great way to get your audience engaged, and believe me – it does work!
Well… we all know the latest trend. Influencer marketing! Find out those experts in the field of your interest, talk to them, and then watch your Instagram account skyrocket! And remember you should choose an influencer that has expertise in your field. For example, if you are in the health and fitness industry, then @emilyskyefit is a great example of what you should be looking for.
3. User-Generated Content
Engagement should never be missing from your Instagram account. That’s why you need to make sure that you are keeping your followers engaged! How you can do that? Well, there are many ways –poll voting, contests, giveaways, asking for their feedback, reposting their stories, and I can keep going and going.
4. New Products #newproductalert
When you have a new product, then you need to say it out loud. Let the world know about the new product and why people will love it. This is how we create enthusiasm and anticipation! And what a better way to combine your new product alert with influencer marketing? Just look at the example below:
5. Remember Special Days
It’s always nice when we see a post dedicated to a special occasion or a special day – especially when this is for a good cause. So don’t forget to spread awareness about animals on the world animal day on Oct 4, or about breast cancer on Breast Cancer Awareness Month.
6. Behind the Scenes
Everybody loves to see behind the scenes of a story. So why not post an interesting behind the scenes image of your next plan? People will love it!
7. A Positive Quote
Share a positive quote, affirmation or positive thought for your followers to wake up to. It’s always a nice, kind reminder to smile throughout the day. Because after all, let’s keep the #positivevibes coming!
8. Your Favorite Product
If you love your products and you know it, then share it and spread the news.
You should not forget to post about vacations and holidays. This is one of my favorites. So when Christmas, Summer, and Halloween are approaching – don’t forget to keep your Instagram account updated! Look at this great example here:
Of course, the weather cannot be missing out from your posts. If it’s rainy, then maybe it’s time to post a tea or coffee picture (#rainymood). And when it’s sunny, then maybe it’s time for a sun-kissed picture right by the sea (#sunnymood)!
Whether you do sports for leisure, for health, or just plain fun – sport-related Instagram posting is always a great idea.
When you are running out of ideas of what to post, then why not give a throwback? Tip: Thursdays are the perfect days for throwbacks #throwbackthursday
Is there anybody out there that doesn’t adore pets? I doubt it… It’s not the first time that pets stole the show! Check out mrwillisthecat!
If you want to impress your followers, then add some numbers to your post. For example, if you want to raise awareness about obesity, then why not add the obesity country rank?
15. Sketches and Calligraphy
This type of content is getting quite catchy on Instagram. Why not give it a try? Many apps can help you out with creating wonderful masterpieces!
Recipes are a go-to tool to get your audience listening to you. So start posting food content and get your followers hungry.
17. Your Meal
We all need some meal planning inspiration, don’t we? You can help your audience out by posting your meals and let them know what you are having for dinner. If you are into this you can even post the calorie and macronutrient profile of your meal to make it ideal for those looking after their figure!
Lazy Sundays… who doesn’t love them?
19. Your Collection
If you are really into something, for example, painting – then a great way to show it off is to collect the items you use daily and take a picture of all of them together. Don’t forget to put your personal touch on it!
There are just not enough sunset pictures out there.. and they will never be enough, to be honest.
21. Tag Someone
Engage your audience and ask them to tag their favorite person. Check out this great idea:
22. Something You Love
Whether it’s photography, sports, shopping – share it! People would love to know what you like to do in your free time.
Don’t underestimate the power of instagrammable walls – because walls are pretty trending on Instagram. So as soon as you see a good-looking wall, share it and count the reactions. You will be surprised!
24. Your Outfit
#outfitoftheday was created for a reason. Make sure to use it often!
That’s one of my favorites. If you are one of the lucky ones that can do a headstand then you need to share it!
If you have read a good book, then it’s time to give it a shoutout.
27. Your Library
It never gets old… Library pictures will and always be majestic.
28. Your Breakfast
Whether its overnight oats or poached eggs on avocado toast, a breakfast picture is a must (especially if it involves a view).
29. Airplane Views
Pictures from above are always the best.
Don’t forget to post great views and sceneries. You will receive a bonus if there is a sunset or sunrise involved!
Thanks for reading this article. We hope to have inspired you with great content ideas. Remember to add your personal touch to everything you post because this is the best part of it. Happy posting!