Searching for ways to growth hack your Instagram account? If so, you’ve landed on the right page. In this post we’ll be sharing 7 best Instagram growth hacks you can start using today to grow your IG account. As we run through this list of growth hacks keep in mind that not every growth hack will suit your needs. Instead, use this list as a litmus to identify growth opportunities you may not have used or mastered in the past. Are you ready to start growth hacking your IG account? Let’s get started.
1) Enhance the quality of your photos
Images taken via mobile phones and cameras often lack a professional aesthetic. But don’t let the lack of a DSLR Camera stop you. Instead, use photo apps to enhance the appearance of an image. For example, professional IGers swear by the DSLR photo app. The app aids in taking better raw images that can easily be edited with the end result akin to DSLR quality images which can also be edited within the app. In addition to taking higher quality pictures with your mobile phone you can also you Some apps you can use to prepare the image for posting include:
- Adobe Photoshop Express
2) Instagram Engagement Groups aka Instagram Pods
An Instagram Engagement group also known as an Instagram Pod is one of the hidden secrets of IG Growth. Essentially these groups are tribes of Instagram users who collaborate to get more likes , comments , and visibility to their content. Every engagement group or pod will vary. However, the essence of the group is always focused on helping other members improve reach or engagement. There’s some speculation as to whether pods can put your account at risk. While we always advocate against gaming the system creating tribes or communities to support social growth is not unwarranted. Instead of using groups in a spammy way try to develop communities that will help you spread your content and reciprocate. There are many different engagement groups online. You can find these groups on networks like:
- Muse App
Remember, always be cautious when joining groups or pods.
3) Optimizing Your Instagram Profile
An Instagram Profile page is often the first experience an IG user will have with your account. Optimizing your profile is an essential growth hack. Below are some tips you can use to optimize your Instagram profile.
- If possible use a human avatar as opposed to a logo; people tend to follow more people as opposed to companies or logos
- Include relevant hashtags in your bio to aid in surfacing your account further
- Use a memorable user handle
- Include emojis in your bio to attract user attention
- Include important details like hours of operation or key actions you want the user to take
- Master the art of a telling biography
- Use action buttons that integrate with your favorite booking / scheduling apps
A good example of an account that uses a few of our profile optimization tips is @asos. The profile uses emojis to capture the attention of their viewers as well as a statement telling the viewer to tag their looks as “#AsSeenOnMe”. Simple adjustments to your profile can help improve how your profile is received.
4) Create a memorable IG Feed using creative patterns
It’s no secret Instagram is a visual grid. The space you have to compel visitors is essentially three columned rows filled with square images. Use this space wisely. Instead of focusing on a single picture prepare your feed in advance. Use tools like Planoly or Later App to visualize your feed beforehand. This also gives you the opportunity to curate your feed and create striking first impressions. Use patterns or motifs to help draw the users attention. We wrote a post that provides a detailed guide of Instagram motifs be sure to check it out.
5) Using Hashtags and Where To Find Them
The hashtags enhance user profile visibility to a greater extent. The common perception of getting followers and like on the profiles through automated bots is only a myth. The gains through hashtagging a post are numerous and serve the purpose of profile publicity effectively. Recently Instagram allows users to also follow hashtags. Therefore, including specific hashtags in your posts is essential for discoverability. You can find popular Instagram hashtags for every post type using tools like Hashtagify , Ritetag , and many other hashtag apps. Be sure to check the popularity of hashtags overtime and vary the use of hashtags throughout your posts.
6) Leverage Your Competition’s Presence
In the business world, the existence of competitors helps you gauge different milestones or benchmarks. In many cases, they also prove a model exists. Finding competitors on Instagram is a great litmus test for the opportunities available to your brand or company. More importantly, it gives you unfettered access to an existing market share.
Easily scope out your competition’s audience by visiting the company’s profile and selecting followers. Once selected a list of followers will appear. You can choose to observe, like, follow, or converse with this audience. This hack is so simple but extremely valuable.
7) Hire an Instagram Growth Agency
Hiring an Instagram Growth Agency like Ampfluence will help you consistently grow your Instagram account. You know we had to put a shameless plug here. For good reason though, at Ampfluence we understand how challenging and time-consuming it can be to grow a high-value Instagram account. After all, we help our clients gain thousands of new followers, likes, and profile views (seriously it’s quite a lot).
Whether you decide to hire our team or another team here are a few reasons you should hire an Instagram growth agency.
- Create consistency in your social media activity (Most professional marketers find interacting and engaging consistently a huge challenge) an Instagram growth team will help keep you consistent.
- Free yourself from monotonous activities so that you can focus on more high-level activities like client calls, product sales, marketing content, etc.
- Affordable lead and brand awareness method in comparison to advertising ( i.e. Google Ads ) an Instagram growth agency can provid targeted visibility at a fixed cost
Final Thoughts on Instagram Growth Hacks
The most important thing to remember about a growth hack is not that it should absurd results. Instead, a good growth hack returns results consistently. The results are always measurable and thus can be improved over time. What are you waiting for , get out there and try one of these easy IG growth hacks today.