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why brands must focus on tiktok

It’s 2022, and if you are still wondering whether brands must focus on TikTok or not, you are already losing out on so many potential sales for your business. We all are aware of the fact that Tiktok has taken the world by storm. In just a few years, this video-sharing platform rose to one of the most popular global social media applications.

Because of this rapid growth, many brands on TikTok are making lump sum sales just through video content.

So, to save you from the confusion, let’s run down every critical information that may compel you to create a TikTok account and start creating videos on TikTok right away so your brand can stand out in the real world as well as on TikTok.

Brands on TikTok – According to Latest Stats

why brands must focus on tiktok

Before we jump onto the potential of TikTok marketing in 2022, let’s get some facts and figures cleared to validate the subsequent information that we are about to share:

  • According to Statista, US TikTok users spend an average of 858 minutes per month on the application.
  • There are over 3 billion TikTok downloads worldwide, making it the fifth non-gaming application to reach this count.
  • 25% of the US TikTok audience base is from the age group of 10-19, 22.4% are from the age group of 20-29, and 20.3% are within
  • 40-49, which makes it one of the most diversified applications in terms of audiences.
  • There are over 60% female audiences and 40% male audiences on TikTok as of now.
  • Apart from the different niches of videos, the entertainment category on TikTok has over 535 billion views, while fashion videos have about 27 billion views.

This proves that TikTok is not just merely a lip-syncing or dancing platform. There is so much more that brands can explore on the platform. With creativity, brands can create an immersive experience for the users while advertising their presence on the internet and attracting more sales.

Why Brands Must Focus on TikTok

Now that we’ve had a rough look at the overall demographics and the other statistics on TikTok let’s get a deeper look at the opportunities for a brand to have an online presence on TikTok.

TikTok is an Interest-based Algorithm

One of the best aspects that makes TikTok such an excellent platform to invest your time and resources in is its interest-based algorithm. It runs mainly on the content graph and not on the social graph.

This can prove to be really valuable for brands as even the newest brands on TikTok have equal chances of getting viral on TikTok and building a strong TikTok presence.

The algorithm of TikTok is solely based on the content you post. If it is relevant and good quality enough, you can expect your content to be viewed by a mass audience base even if you have just 100 followers on your TikTok account.

Remember the time when Jennifer Lopez posted a dance video with a twist on march 2021?

The video got about 161 million views when she had only about 10.2 million followers at that time.

This staggering growth rate proves that only content wins on TikTok and not your social analytics when it comes to brand discoverability.

Ensure to tailor your content based on your target audience’s needs, interests, and pain points, and you can gradually grow a great following base on TikTok and advertise to a mass space of audiences with ease.

TikTok Has a High Engagement Rate

As we said, TikTok’s algorithm is based mostly on maximum discoverability for the brands. With so many users on the platform, TikTok offers a great opportunity to engage with your audiences and cater to your content accordingly.

You can easily engage well with your audiences and convey your brand message to them
with the right content. The best marketing campaigns on TikTok are solely dedicated to boosting user engagement rates on TikTok.

Starting from TikTok lives to sharing user-generated content on your social media profile. There are a plethora of unique ways you can boost your engagement rates on TikTok effortlessly.

ELF’s #EyesLipsFace campaign was focused on increasing brand awareness while hosting a new hashtag challenge. After its launch, this campaign was one of the most viral brand campaigns that managed to score about 1 billion views or even more.

The content was spread across other social media platforms, and countless celebrities and influencers tapped their feet into the hashtag challenge, contributing to the virality of this campaign.

Thus, you can be assured, that TikTok holds massive potential to bring your brand endless awareness and engagement on the platform.

TikTok can Lift Brands

With such high potential for engagement and brand discoverability on the platform, TikTok readily helps brands lift further. TikTok’s brand lift surveys readily conclude double-digit increases across the entire consumer’s journey.

This proves it to be one of the most powerful platforms to dig your hands and advertise your brand to a new set of audiences.

The #MBStarChallnege hashtag is a classic example of how tapping into the spirit of co-creation helped Mercedez-Benz touch a brand lift of 66.3% with increased sales for their business. Their brand favorability increased by 18.2%, and their brand preference by 15.7%.

Using the right strategies on TikTok can readily provide a powerful brand lift to the business that can be a great start, especially for small business owners.

TikTok has Unique Audiences

Another element that makes TikTok stand out from the other platforms is the number of unduplicated users. Sure, the growing set of audiences is huge in TikTok, which offers more opportunities for brands to advertise but the unique set of audiences ensures that the efforts reach the final outcome effectively.

The unique set of audiences can prove to be really effective in advertising your products and services. The metrics you gain on each campaign are based on unique audiences, making it way more productive to track and work than simply advertising your products to the same audiences multiple times.

How To Get Started on TikTok

The discussion of the potential of TikTok can go all day long. If you want to stand out from the noise, you need to take action today.

Sisnetad of only focusing on the benefits, create a good TikTok marketing strategy using the tips mentioned below, as these would give you a great insight into how you can tailor your strategy around your TikTok audiences and get the maximum benefits out of your journey.

Lead Conversations through Contents

Only the most creative and engaging content stands out in the TikTok community. These types of content work best within the audiences and manage to go viral quickly.

While creating content for TikTok, your goal should be to analyze your target audiences and create content based on their pain points.

Since you are not here just for entertainment but also for a real business, creating content that not only is engaging enough but is also informative and adds value to your audiences is essential.

You need to ensure that your content is valuable and helpful to their life.

A great way to create such tailored content experiences for your audiences is to create content that can get the discussion started. Since the goal is engagement and brand discoverability that will contribute to the sales for your business, you need to focus on starting conversations through your content.

Simply ask them about the most common hurdle they face every day while traveling from work? Are they productive enough at their work? What are some ways your product can help them get better at life?

These few content ideas will compel your audiences to comment on your posts and engage further.

Not only will this contribute to the engagement rates, but it will also bring you many exclusive content ideas that are tailored based on your audience’s needs and demands, which can allow your brand to effectively sell products on TikTok.

Also, ensure to be creative and authentic. Don’t simply copy your competitors but use their content ideas as your inspiration, add some personal touch to it and publish it on your TikTok account!

Collaborate with Creators on TikTok

A great strategy that is generic to every social media platform out there is to collaborate with other creators. Collaborating with other creators can allow you to tap into their audience base and attract their followers and following your TikTok account and purchasing from your brand.

You can either create Duets with them or simply ask them to promote your products to their audiences in a creative manner. You obviously need to pay them for this advertisement, but the investment made here will be negligible if your campaign kicks off well.

If you are wondering, you can find such creators from the TikTok Creator Marketplace. Here you can find the most accurate and relevant creators based on your campaign goals and work with them on mutual interest.

Alternatively, you can also work with agencies that source such creators with high following counts to advertise your brand on their profile and help you reach your sales quota quickly.

Keep an eye on some essential factors before you strike the collaboration with the creator, such as the creator’s capacity for brand alignment, engagement rates, content type, and followers’ demographics.

Create Engaging Video Ads

TikTok for Businesses, a platform for business owners, was launched in June 2020, and brands never looked back after then!

This new platform was dedicated to the brands on TikTok that are looking to advertise their products and services just like you. It offers multiple marketing and branding solutions to brands that can help to leverage the application’s potential to its maximum extent.

Here are the ways you can create engaging video ads on TikTok:

Build Your Own Content

This method wouldn’t cost you a dime as you will be creating content based on your video editing and content creation skills and advertising your products to the audiences.

Brand Takeover Ads

These are the type of ads that take up the entire screen and run a 3-5 second video ad on the user’s screen. These are the non-skippable TikTok ads that show up on the “For You” page on TikTok.

These include a clickable link to a website or a landing page, which, when used strategically, can skyrocket your sales in no time.

Tiktok guarantees that brand takeover ads will reap at least 8,900,000 impressions for your brand, which is crazy considering that more than half of it will convert into your loyal customers.

TopView Ads

This ad placement will appear as the first video when any user enters their TikTok feed. These are 60-second videos that target your audiences well naturally. It doesn’t look too spammy for your audiences, too, which is a great move to advertise your brand on TikTok!

Infeed Videos

These 5-15 second videos are usually shown in the user’s feeds. You can schedule it well with your brand requirements.
Hashtag challenges: Hashtags are essential to making it big on TikTok.

While it can get costly, hosting a hashtag challenge can literally transform your brand awareness and engagement rates.

Branded Effect

Last but not least, branded effects are like Instagram filters that are sponsored and last about 30 days. These types of ads are great for creating a new trend on TikTok and making it popular among audiences.

Get On TikTok Now

Don’t just stick to your traditional advertising strategies anymore. With the advent of the world wide web, there is so much potential you can tap into with creativity and strategizing.

TikTok will grow even further. Instead of waiting for the right time, strike the iron when it’s hot already. There is no other better time than today to start advertising on TikTok to your target audiences.

Even if you are a startup with a limited budget, you can create a profile and start advertising with the free methodologies and later expand to the paid advertising tactics to engage your consumers.

Thus, don’t wait any further. Create a TikTok account today and build an effective TikTok marketing strategy for your business starting today!


More than thousands of brands on TikTok have already achieved a remarkable feat in their venture. Tiktok offers some of the most exciting features and facilities that provide enough flexibility to brands to create content and tailor it to advertise their products.

If you are looking for one social media platform that can pay well for your efforts, TikTok marketing is the answer! Starting today, if you stay consistent, creative, and authentic with your audiences on TikTok, you can expect your engagement rates and sales to rise eventually with TikTok marketing!

Picture of Tirza N

Tirza N

Tirza is an advertiser, human rights advocate, and dancer. She is passionate about creating creative content and arts. She is a lifetime learner and always goes beyond her limit.

Tirza N

Tirza is an advertiser, human rights advocate, and dancer. She is passionate about creating creative content and arts. She is a lifetime learner and always goes beyond her limit.
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