With over 1 billion monthly active users and 3 billion downloads until now, TikTok is reported as one of the fastest-growing applications worldwide. Since its prime launch in 2016, TikTok has been one of the most sought-after platforms widely used by users and businesses to have fun and advertise their products, respectively. The numbers in TikTok statistics are exceptional, which is why it’s never too late to get into the world of TikTok for businesses. With a tremendous growth rate, TikTok for brands is the most significant leap in 2022 that can boost your sales growth in no time. Let’s understand the hype of TikTok and why it’s a necessity for your business in 2022.
How is TikTok Different from Other Social Media Platforms
If you already have a solid social media presence on the other social media platforms, you may be wondering why TikTok? While the initial reaction is valid, you can gain way more long-term profits with TikTok than on other platforms, which you may miss out on by keeping your focus only on a single platform.
Tiktok offers a massive unique user experience contrary to other social media applications. It allows users to create short videos, customize them, add filter effects, and do so much more, making the overall process exciting and fun for both the creators and the users. Furthermore, TikTok values feedback a lot. Every time a user registers feedback on making the application more engaging, they are likely to make the relevant updates regularly to make the experience more convenient.
With TikTok, the opportunity to grow is endless as you get a new area to expand with your social media marketing endeavors. It’s essential to at least start with creating a TikTok account and start sharing content under your business to start observing the results it can give to their consistent users.
Reasons Why Brands are Turning to TikTok
Brands are actively shifting to a new era of TikTok for the very right reasons. The platform has been effectively making a considerable contribution to advertising products and services for businesses. Let’s explore why brands are gradually turning their focus to TikTok and how they have already achieved impressive results during their tenure.
Provides Ultimate Creative Freedom
The best part about TikTok is that it offers ultimate creative freedom. It encourages users to go above and beyond the standard best practices, tap into their creative minds and build their authority. It’s all about trials and testing regarding which tactics work best for your business account and which ones don’t.
There are no set rules apart from creating engaging content and adding hashtags to the posts. While your creativity is at the sky’s limits, it allows users to mold their online presence as per their brand. There are different content types in TikTok, such as episodes, ads, informative content, hashtag challenges, and so much more, which is all about creativity and nothing less. Thus, there is room for everybody and every business on TikTok, irrespective of the industry. The key is to be creative and original on the platform. Your followers will love you for being you!
Organic Reach and Exposure for Brands
Most companies that have already made a big name on TikTok have achieved so far not just with creativity but with authenticity. The algorithm of TikTok offers great exposure to even the newest creators, which is a great advantage compared to the other social media platforms.
The average organic reach for brands on TikTok is about 118%. For your reference, Facebook’s organic reach is only about 5.2%. By investing your time in creating engaging content for your TikTok account, you can get excellent brand exposure and visibility within your audiences even when you barely have 500 followers on your TikTok account. Tiktok offers far better exposure than paid exposure on other social media platforms. Tiktok offers enough ways to grow your business using consistent effort and valuable content. Thus, if you are a small business owner just starting on TikTok, you have enough time and opportunity to make your brand recognized and shine on the platform.
Content Graph Rather Than Social Graph
Unlike other social media platforms that mainly focus on your socializing efforts, TikTok is all about creating content. It allows users to spend time creating the most engaging content that automatically sparks up the conversation in the comments.
By creating videos that trigger the right emotions and feelings of the users, you will be surprised by the engagement you will receive from users commenting on your posts and interacting with your video. You can also use user-generated content to maximize your engagement rates and create duets, stitches, or even react to other videos. There are endless possibilities with TikTok, which makes TikTok inclined more towards creating content rather than just socializing.
TikTok engagement is not only to accounts that have a massive followers count but also to new creators and brands using TikTok. Instead of showing content from the industry leaders, TikTok shows content based on users’ interests. It allows brands to reach a broader audience base without necessarily having a massive follower list.
Effective Algorithm that Shows Trends
As we already shared, the algorithm of TikTok is highly unique, which makes it stand out from the other social applications. It allows all types of users to stand out as the algorithm is based on interests and personalization rather than just numbers.
For example, Jenniffer Lopez posted a dance video some time ago, and she had over 10.2 million followers at that time. However, the views of the video were just about 161 million. It proves that the follower count does not contribute to the audience reach of content. If the content is worth sharing and engaging with, TikTok users will do it irrespective of how many followers the account has.
This algorithm makes reaching a vast audience base surprisingly simple. Being an open platform, all you need is to spark up your creativity and create fun videos for your followers. However, ensure that your content is aligned with your target audience’s interests. Brands who follow their niche and tailor their content accordingly have more chances to stand out in the overcrowded platform.
Furthermore, following the trends can also be highly beneficial to stand out on TikTok. You can find a new trend emerging every day. Again, you need to tailor your content to the trend based on your niche, and you can slowly witness incredible engagement in your TikTok content.
Why Use TikTok Now?
If not now, then when? Tiktok is the best thing you can do this year for your business. Here are the reasons why you should start your journey with TikTok right now:
- Tiktok is not going anywhere anytime soon. It’s here to stay, and the statistics are major proof of the growth.
- Tiktok offers more chances of success for a small business owner than any other social media marketing application.
- The only thing you need to shine on TikTok is creativity and patience. Tiktok takes care of the rest.
- Even though the competition is readily increasing, there is always scope for newer brands to get started and establish their name.
- Other people’s popularity on TikTok makes no difference in your journey with TikTok. Your journey is unique and is solely dependent on your content creation efforts.
- Tiktok is advancing readily. New features are being implemented now and then by the TikTok community.
- The audience base on TikTok is enormous! Your content can reach any and every continent only if it’s worth sharing.
- There’s a scope for every industry, which makes it a diversified application to try out. You can always create content according to your niche and expect the results to boom!
The potential of TikTok is evident considering the growing engagement rates of the brands on TikTok. Tiktok can make a significant difference in a brand with the help of evergreen content. Stepping into the trends and creating content is all you need to do, and there is no looking back. The customized ad capabilities of TikTok make it a far better option compared to any other social media application out there.
It’s time to upgrade your social media efforts and make your brand a global sensation on TikTok. Thus, gear up and get your TikTok marketing strategy ready today, as the more you delay, the more reduced are your chances of being visible on TikTok and making your brand viral. With the competition increasing rapidly, there is no better time than now to create an account on TikTok and get started with your TikTok marketing journey right away!