Producing UGC solely isn’t enough; brands need to do more in order to maximize their marketing efforts and realize their goals pertaining to UGC. It is worth noting that social media boasts more than 3.96B active users; being a colossal figure, it is indicative of the huge amounts of UGC that are created. Therefore, formulating strategies that can, in a real sense, help brands to optimally Capitalize On User-Generated Content is non-negotiable. Below are a few ways in which brands can do it.
How to Capitalize On User-Generated Content
Below are the ways how brands can capitalize on user-generated content. Let’s go ahead and find out.
Showcase It On Your Website
UGC being authentic, unique, diverse, and vibrant can potentially alter the impact that your website generates. It speaks for the brand and enhances user engagement, brand awareness, and credibility while also indirectly improving the website’s ranking in search engine results.
But, since social media platforms facilitate boundless content creation, it can get rather difficult to run through each post and select some specific ones to embed on the website.
Here, using an aggregator tool can tone down your labor. As it effortlessly collects and curates your feed, enabling your website to gather unparalleled attraction.
Your website plays an instrumental role in creating the first impression in the minds of the visitors. Embedding social media feeds that can work as your brand’s advocate can be your front-runner.
Make It Shoppable
By making your user-created content shoppable, brands can enhance users’ experience by curtailing down their purchase journey into a few simple steps.
It has become the need of the hour because buyers are looking out for faster and more efficient processes. By providing them with a two-step check-out, brands stand a chance to amplify their sales.
The emergence of social commerce has been motivating people to explore more products that they can incorporate into their lives, and with UGC-made shoppable, brands can easily turn users’ points of attraction into sales.
Display It At Live/Virtual Events
There is nothing like user-created content when it comes to fetching your audience’s attention in live or virtual events. It encourages people to be participative by creating and posting content on social media mentioning the event to get featured on digital screens.
This attracts the audience and keeps them hooked throughout the event while simultaneously working on your reach and brand awareness.
It is not easy to hold onto the attendees’ curiosity throughout the event. But this becomes convincingly possible with social walls inclusive of UGC, customized in a way that it appeals.
So, can there be a better way to keep your audience entertained? We doubt!
Integrate It On Digital Signage Displays
The digital signage industry is growing at a rapid rate. More and more businesses, irrespective of their niche, are opening up to installing it at their premise so as to bridge the gap in communication, gain trust and enhance viewers’ attention, engagement and conversion.
Amidst the rise in competition, digital signage displays are becoming a potent strategy to attain a stand-out position in the market.
Incorporating UGC on digital signage displays can attract, influence, and inspire the viewers like a charm.
Showcasing what your users are saying about your business can generate excitement and initiate interactions.
Repost It On Your Social Handle
Reposting is a great way to make your customers feel valued for their contributions while also enhancing credibility and curiosity.
User-generated content is a key part of social media marketing strategy that has been leveraged by brands like National Geographic, River Island, GoPro, IKEA, Samsung, etc.
But to be able to use this content, it is rather important to give the creator or the owner of the content credits and ask permission before you make use of it in any form.
Reposting has legalities involved, taking care of which is non-negotiable as it is considered a violation of IP if practiced avoiding compliance from the creator of the content.
Here’s How To Turn Customers Into Brand Advocates:
Choose The Right Social Media Platform
If you want to turn your customers into your brand advocates, the foremost thing is to reach where they reside. With so many social media platforms, you must identify the one where you will find a maximum number of your customers, as only that would help you to maximize the outcome of your efforts.
While Facebook is a blend of text and visual content, Instagram users focus on creating vibrant visuals. Besides, according to a Pew Research study of Americans, Instagram is the most popular app among 18 to 24-year-olds. With such complex user distribution, identify the platform that’s ideal for your brand and start your result-driven UGC campaigning.
Create A Sense Of Community
When shoppers experience a sense of loyalty for any particular brand-thanks to its image, associations, credibility in deliverables or any other kind of fandom-they feel a part of something that overrides your average brand-user relationship. But the question that comes here is, how do you build a trustworthy relationship with your customers and foster community building among them? Simply by humanizing your brand.
When you give your customers a voice, you give them a bigger reason to love your brand, and by sharing this voice, you make them a part of you. UGC being emotive, showcases brand value and story in and out. It forges authenticity, enhances communication through channels like social media, and makes the potential customers want to know you better, and come back to you.
Focus More On Customer Retention
UGC is created by customers who have an emotional connection with a brand. If you want your customers to create user-generated content for your brand, you must offer them constant customer engagement and interaction.
User-generated content will act as a magnet for your audience that will attract them, inspire them, and encourage them to keep coming back to engage with your content. User-generated content also helps in social listening. When your customers share their experience with your brand, you get to learn where you are lacking, improve and serve your customers better.
If you’re not capitalizing on user-generated content, you’re making a mistake. We hope that we cleared all the confusion regarding this topic in this article. Let us know the points you think we should include in our next article!