Wondering how to use TikTok to drive website traffic? This guide covers all the strategies and tactics you need to boost your website’s traffic using TikTok.
Apart from the trending songs and the fun lip-syncing videos, what has made TikTok famous since 2016 is its potential for businesses. With over 1 billion monthly active followers, the audience base to target on TikTok is humongous! Businesses can typically leverage the 15-60 seconds videos to gain so many sales and website traffic from TikTok.
So without further ado, let’s get started.
Why is TikTok an Excellent Addition to Your Social Media Strategy?
There are so many reasons why TikTok is an excellent addition to your social media strategy. If you look around, you may find 8 out of 10 people scrolling their social media feed, and at least 5 of them would be scrolling their TikTok Discover page.
Tiktok is a revolutionary platform that witnessed such a speedy growth and popularity among Gen Z and other age groups.
The best part about TikTok is that it rewards creativity and innovation. While there is no fixed rule to getting viral on TikTok, being creative, original, and entertaining will go a massive way in uplifting your TikTok following count. With adequate experimentation, creative content generation, and engagement, you can quickly reach a broad audience base and convey your brand values.
This is why most content creators use TikTok to grow their website traffic. The more people that like your content and share it, the more website views you get as not only the CTA does the job of directing them through the link but the more popular you get on TikTok, the more people know you and reach out to your business through your website to make purchases!
How To Use TikTok To Grow Website Traffic
Tiktok offers multiple elements of business growth such as increased brand awareness, sales, and conversion rates which entirely boils down to increasing your website views. As we said, the more people know you for your content, the more traffic you attract to your website and the higher your sales get! Let’s go through the best strategies on how you can use TikTok to grow website traffic!
Complete Your Bio
The first step to a successful TikTok marketing venture is to offer a complete profile makeover. Your TikTok bio represents your brand. You don’t want to add irrelevant and unnecessary words on your TikTok bio or simply leave it blank.
Your TikTok bio gives a rough idea to the users about your business values and goals. It should also represent who your audience is, what type of content you create, and how you value your community.
Let’s say… If you have a sustainable athleisure brand, you are here as a fitness nomad sharing the best fitness tips and exercises with your followers. Make it crystal clear who you are creating content for and what its the ultimate purpose of it is.
Add Website Link in the TikTok Bio
Apart from your identity, your website bio should also have links to other sources they can click and visit. This super valuable asset is something you need to strategically use as it is the ultimate game-changer for growing traffic to your website
Don’t just add a link to your homepage in the hope of the users making a purchase themselves. Instead, share the link to sales pages, landing pages, latest collections, sign-up forms, and other web pages which are tailored towards maximizing the conversion rates.
Simply driving traffic isn’t the ultimate goal of your TikTok marketing venture, is it? You need to convert the traffic you attract, and adding links to these pages can do the rest of the job of conversion after you compel the users to visit the links on your bio! It also gives them a reason and a shortcut to make the purchase or sign up with it right away.
Here’s how you add your website link on your TikTok bio:
- Step 1: Switch to a TikTok Business Account
- Step 2: Navigate to the Me tab and click on the three-dot menu
- Step 3: Tap on the Manage Account and proceed onto Switch to Pro Account.
- Step 4: Click on Business
- Step 5: Follow the prompts to finally set up your TikTok Business Account
- Step 6: Go to the Me tab again and tap on Edit Profile. Add the link to your website in the bio box and click Save.
Post Creative Content
Your content is the ultimate force in driving your target audience towards website traffic. Apart from creative, engaging content that is fun to watch, pair it with your products and services and uniquely advertise them to woo your audiences!
For example, if you have an investment banking application, create content around financial tips to save money, side hustle ideas to generate more revenue, assets to invest in, and other financial videos that will offer value to your users. This will get your viewers engaged in what you offer and check out your website.
However, don’t just skip out on the humor in your TikTok videos, as it is an essential necessity to go viral on TikTok!
Add Call to Actions
Simply adding a link and creative interactive videos isn’t enough to persuade viewers to check out the link on your bio.
You need to include a strong CTA to your videos and bio to ensure that they indeed click on the link and get directed to your website! This CTA is your ultimate way to grab their attention and make them click on the website link.
For example, if you have a TikTok feed that promotes all the videos, you can simply add a line like “Shop our TikTok feed today” Add the link to the web page above it, and you can quickly see the traffic growth on your website. You can also mention the freebies they get as a CTA upon registering on your website through the link in your TikTok bio!
There are tons of innovative ways you can create your TikTok CTA, and the more creative yet straightforward it gets, the better your chances of growing more website traffic.
Choose Good Postings Time
The right posting times can significantly affect your TikTok marketing game.
You cannot just randomly post content on TikTok and expect it to blow off! If you want to ensure that your content gets seen and heard by your audiences, you need to create a particular TikTok content schedule. Publishing your content when most of your audiences are likely to be online is the best way to maximize your visibility on TikTok among your followers.
You can refer to multiple tools to research the timeline when your audiences are online on TikTok. You can also research it manually by looking at the timings when your content reaches the maximum views or engagement.
Tease Your Website Content in Videos
Another incredible way to build suspense and get more viewers to click on your website link is to tease them with your content. Here are some examples to demonstrate it better:
Launching a new newsletter? Encourage your audiences to sign up by creating videos teasing that it is an exclusive launch and the first 50 get a freebie upon successful signup! Launching a free ebook on self-financing? Create TikTok videos about certain topics of the book and ask the users to download the free ebook to get hold of more strategies for self-financing.
The key is to entice the users to leave the application and visit your website by offering something valuable and irresistible in return! This is an extremely valuable TikTok marketing step that can help you compel an innumerable amount of viewers into clicking your link and getting directed to your website!
Organize Contests & Giveaways
Giveaways and contests are some of the very common yet popular ways to build a more following base and engage more people on your account.
You can simply announce contests and giveaways wherein your audiences need to check out your website or share your content with their friends or family against a free demo, limited-time offer, free goodies, or whatever seems fitting into the endeavor.
Ensure that the prizes are lucrative enough to get the audiences hooked on your contests and participate even more. If your prizes are not executing enough, you may not be able to generate the reach you are expecting for your TikTok account or even the website.
Send Traffic To A Promo On Your Website Homepage
Did you know many creators use their TikTok profile link to send other users directly to their website homepage? This is an excellent strategy only if you change your homepage with a new marketing campaign every now and then.
You basically need to feature your latest product launches on your homepage and keep the content dynamic to attract visitors. This tactic of sending traffic to a promo on your website homepage is an excellent way to direct more traffic and spares the hassle of changing the social media links for every other campaign out there.
Shoutouts from TikTok Influencers
Did you know you can purchase shoutouts for TikTok influencers? So many creators use this tactic to boost their content reach and increase their website visit count each year.
You need to go directly to any TikTok influencer account and ask for the shoutout prices. This is a great way to target the right set of audiences, and you get charged based on cost per conversion, which is even lower than using TikTok ads. Simply lookout for the emails of the creators and approach them with this deal. Collect their contacts and outreach them via outreach automation software to maximize the results.
There are so many more strategies that work efficiently in maximizing your website traffic from TikTok in a month. However, the key is to stay consistent, keep testing and explore different features on TikTok. It’s is the golden rule of retaining more consumers and attracting new years to your website!