Getting high Pinterest engagement means having lots of interactions (likes, shares, and comments) on a particular Pin. Engagement is important because the higher the engagement, the higher the sales and authority, and traffic. Implementing marketing strategies on Pinterest is always a good thing considering the number of active users this platform has per month, but it is not always that easy. Oftentimes, the right strategies need to be applied to get high engagement.
In this article, we will share more details on proven tips on how to boost Pinterest engagement for your growth and success.
Pinterest Boards that Related to your Niche
If you’ve already set up your Pinterest business account and started pinning, the next thing to do is organize them into various boards under your niche.
By creating several attractive and well-organized Pinterest boards, you are making a good impression on your target audience, which in turn will result in more views, clicks, reactions and shares.
A good example is this Pinterest profile below. The boards in this profile are well organized, neat & clean, and attractive, making it easy for the viewers to find the content they are looking for.
If there are boards that you find irrelevant to your niche, you can archive or hide them to avoid confusion. Showing only the relevant boards would make the message you want to convey to your target audience clearly and understandable. Moreover, it also provides more context for the Pinterest algorithm.
You can also add more context to your Pinterest boards by providing board names and descriptions relevant to your niche. With a compelling and understandable Board Name, you let your target audience know what your board is and the description tells them exactly what to expect, including features you might want to highlight. The titles and descriptions of the boards are so powerful that they should be simple and clear.
Perfect Pinterest Images
As a visual search app, the images you use for your Pins play an important role in your Pinterest traffic and engagement. Here are the rules to follow:
1. Quality & Size
Use high-quality vertical images that will stand out in people’s streams, with an aspect ratio of 2: 3 (1000 x 1500 pixels).
2. Long Images
Your visual appeal plays a big part in your engagement, so it’s not best to use smaller photos as they are less likely to stand out. The taller the images, the more content or information you can share.
3. High-Appealing Pinterest Cover Image
You can also upload an attractive cover image for all your group boards to increase engagement. See example below:
Your cover photo should match your business niche and branding with 217 x 147 pixels.
Pin Consistently at the Best Time
Another important thing to consider when increasing your Pins’ engagement rate is to schedule them for the best time and day. Note that the best time to post may not be the same for all social media platforms, which is why Pinterest’s analytics data is useful. It provides insight into the traffic and engagement results of your published Pins and identifies which time and day are suitable for posting.
You can also use a scheduler, such as Tailwind, so you can post your Pins efficiently at different time intervals throughout the day. A scheduler can also maintain your pinning momentum with ease, which is important because Pinterest’s algorithm favors active pinning.
Both Analytics and Tailwind are useful tools for creating robust marketing strategies to increase engagement.
Write High-Performing Pinterest Descriptions
Besides images, descriptions of your Pin, Board, and Profile are also important. All of these can potentially make or break your engagement rate, so they have to be written well.
For your Pinterest profile, you can write a simple, straightforward, and compelling description of your expertise with relevant keywords also inserted in a natural way. See the example below:
Pin & Board descriptions can be up to 500 characters long and should be understandable, simple, and convincing. Insert relevant keywords into the text in a natural way and highlight the features you want your target audience to know about.
Utilize Pinterest Analytics
Pinterest Analytics provides insight into the performance of your Pins and Boards based on Repins, Impressions, and Clicks. The data provided will give you an idea of the type of content desired by your target audience. The more you provide them with this type of content, the more likely you will increase your engagement rate.
To view your Pinterest analytics, go to your profile and click on the Analytics tab in the top left corner.
Call-To-Action (CTA) on Every Pin
Calls to Action (CTAs), such as “Click here” and “Learn more here,” guide viewers on what to do next. By adding a CTA at the end of your description, there’s an 80% chance that your Pins will get more traffic and engagement.
Some popular Call-To-Actions are the following:
- Share this post
- Pin it for later
- Click here for your free download
- Register today
- RSVP here
- Sign up here
Install the Pinterest Save Button
Install Pinterest Save Button to drive more traffic to your site, to Pinterest and improve your engagement rate.
This Save button is very useful, allowing your images to be pinned easily and quickly with just a few clicks. Whenever a target audience visits your website, they can easily pin your content and their followers will be able to see the activity on Pinterest.
Play with Tutorials or How-To Pin Content
The reason for including tutorials and guides in your content is to get 45% higher click-through rates. Indeed, Pinterest is a visual search engine site and visual guides attract more. Below is an example of a Tutorial Pin with visual steps:
Creating a tutorial pin requires some strategy. You need to show your target audience how to do something using images, text or video clips.
Use Pinterest Ads
The Pinterest advertising program is a great way to showcase your best Pins, improve traffic and engagement, and build brand authority.
By creating Pinterest ads, you can choose which Pins to promote and reach a wider audience. But creating your Pinterest ads requires a strategy to ensure it reaches the right audience and achieves the best results.
When a Pin is promoted, it will show up in search results just like any other Pins, but they will have a small “Promoted Pin” tag in the lower-left corner. See the example below:
To see if your strategy is working or not, track your ad performance through Pinterest Analytics. Analyze the results and use the data to create a better advertising strategy in the future.
Create Rich Pins
One of the perks of having a Pinterest business account is that you can create rich Pins. Rich pins are different from normal pins because they are more detailed and compelling.
It includes detailed information about a recipe, product, movie or item. The more specific the details of a Pin, the more likely it is to be engaged and improve the target audience’s reader experience. The benefits it provides are the main reason why rich pins are more preferred over normal pins.
Conclusion
While Pinterest can be a powerful platform to grow your business, it still requires a robust marketing strategy to achieve goals and objectives. And if growth, increased engagement, and traffic are your primary goals, implementing the tips mentioned above will definitely help! So take advantage of these tactics and get ready for great Pinterest engagement results!
