Are you willing to take a few steps to generate sales using TikTok? Hang on with us, because we’re going to tell you how it can be done!
A good TikTok marketing strategy is handsdown the best solution to driving maximum sales and traffic for your business. And by now, we already know TikTok is way more than mere lip-syncing and dancing videos out there.
With a massive 1 billion monthly active users and counting, generating sales on TikTok is one of the most sought-after facilities most brands are already leveraging. So let’s move ahead and see what necessary steps have to be taken in order to generate sales using TikTok.
Why Brands Should Use TikTok?
You may consider TikTok to be only suitable for Generation Z audiences, but considering the growth since 2020, the demographics have undergone a massive shift towards a diverse audience base.
While millennials and Gen Z are still making an outstanding share of the population on the platform, there are so many other age groups running from 24 to 60 that are getting attracted to these short-form videos. TikTok is without any doubt one of the most downloaded non-gaming applications worldwide that received such a tremendous response!
The diversification of its content niche has given almost every brand an equal opportunity to advertise their products and services. The new wave of educational content on TikTok is one of the biggest contributing factors here.
Apart from the diversification of the content groups, let’s not forget the virality of the platform. It’s relatively easy to get viral on TikTok, and once your brand goes viral on TikTok, there is no looking back.
You can receive millions of views for single video content and translate so many new sales for your business. You have a significant chance of going viral even when you have zero followers on your TikTok account!
So with all of this into consideration, we can easily conclude that TikTok is one of the safest yet most rewarding applications that every brand must try out to generate more sales for their business.
10 Ways to Generate Sales Using TikTok
Simply knowing the potential and the benefits of the platform isn’t enough to drive sales. To drive sales on TikTok, you need to have a well-laid TikTok marketing strategy that can be suitable to boost your brand awareness, reach a broader audience base and convert the new followers into your customers. Let’s check out the top 10 ways to generate sales on TikTok in 2022.
Learn Basics of TikTok and Create a Full Profile
For starters, unless you know the basics of the platform, you will not be able to make full use of it.
Start with downloading the application and creating a TikTok Business account. You first have to register as an individual person and then switch your regular TikTok account to a business account.
Here’s how you do it:
- Step 1: Navigate to the hamburger menu on the top right corner of your Profile Page.
- Step 2: Click on Manage Account
- Step 3: Click on Switch to Business Account
Setting up your TikTok business account is essential to access a host of features and facilities that will boost your regular TikTok account making it a new sales machine for your business!
Add a Link in Bio
After creating your TikTok Business account, it’s time to add a link to your bio. The link in your TikTok bio is one of the few places you can drive traffic directly and generate more sales and revenue for your business,
Simply click on Edit Profile, and you can find a blank for adding the Website link to your website.
Once you have added the link to your bio, you can start by persuading users to check out the link on your profile and visit the website right after watching the video content on your profile.
Connect Your Social Profiles
The next step is to connect your social profiles with your TikTok account. You can add direct links to your Instagram and youtube accounts 0on your TikTok profile.
Simply click on Edit Profile from your Tiktok profile page and connect your other social media accounts.
Users can be able to check out your other social media handles by simply clicking on the Instagram or youtube icon on your profile.
Adding your social media links to your TikTok profile can work effectively in cross-promoting your videos, especially when you are regularly posting on your other social media profiles to promote your products and services.
Furthermore, users can also check out your other social media handles to validate your brand’s authenticity and rapport.
Make Your Video Content Approach Unique
Irrespective of whichever strategies you use to generate sales on TikTok, nothing works better than creating good videos for your followers.
TikTok is a typical video creation and sharing platform. Without a suitable video content strategy, you will not be able to create the right type of video content that will attract your target audience and persuade them into purchasing from your business.
However, nobody likes the boring product advertisements on TikTok. If you want to grow your TikTok audience base, you need to pair up humor with your products and services with an entertaining concept to create engaging content for your audiences.
For example, Fenty beauty creates beauty and skincare tutorials and tips that are not only informative and entertaining but also advertise the Fenty Beauty products well to the consumers without boring them.
A successful TikTok marketing strategy aims to incorporate your products and services into your videos without making them boring or mundane. You need to tap into your creativity and create some of the most captivating videos whilst advertising your products and services.
You also need to save space for some compelling call-to-action prompts for every video and make it engaging to encourage users to visit your website and purchase from your business!
Obtain Testimonials from Users
Most consumers tend to rely on reviews and testimonials to make their purchasing decisions for a business. If you want to make your business more credible and attract more consumers, you need to leverage the customer testimonials effectively.
You can either pull out the testimonials from your website or create fun videos accordingly. Or you can simply ask your consumers to create videos sharing their experience with your product and posting it on their profiles.
You will then reshare it into your profile, and this is a great example of leveraging user-generated content to drive sales on TikTok.
Using user-generated content is one of the best ways to build customer confidence and trust whilst keeping the users engaged and related to your brand. The personal touch of the consumers in the testimonials will allow your viewers to relate to your videos and purchase from your brand.
Sure, you need to offer something lucrative in exchange for the user testimonial videos. It can be in the form of freebies, free content, or goodies that can add value to their purchase and efforts on promoting your brand.
Provide Helpful Information & Ideas
Sure, you need to make entertaining videos for your TikTok account. But with millions of videos posted each day, what makes your video stand out from the rest?
If you want to make a name on TikTok, you need to create entertaining as well as valuable videos for your audiences.
You can either teach your audiences to use your product, share tips on how to make the best use of it, or increase the product’s versatility.
You need to step into your audiences’ feet and look out for their challenges, needs, and demands that your product can solve.
Your video should offer solutions to their problems while entertaining them. The videos should be able to showcase the products while adding value to their life.
Use Popular Hashtags & Trends
The best TikTok advertising campaigns are the ones that use the ongoing hashtags and trends on TikTok.
Whether it is the duets or a viral hashtag challenge, or trending memes, until the collaboration is relevant to your brand and audiences, you can rest assured of leveraging the popular hashtags and trends in the best way!
You need to consistently post videos on your TikTok account using the trendy music tracks, hashtags, memes, and other trends on the platform. Joining in with the trending entertainment will not only boost the visibility of your videos but will also keep the users hooked to your videos! It will help to drive more interest, clicks, and sales on TikTok in no time!
Invest in TikTok Ads
Another incredible way to expand your sales on TikTok is to leverage the good old TikTok ads. Like any other social media application, TikTok also offers its set of ad networks which can help to promote your products and sell more on the platform.
It is typically the only clickable button that allows users to directly purchase from your business with a single click. It can be exceptionally beneficial when used strategically.
Levi’s case study concluded how their product views doubled even further only with the “Shop Now” button from the Tiktok Ads. They have been successfully driving incredible sales and traffic for their business for quite a long, and the counts are still growing even now.
Collaborate with TikTok Influencers
Parenting with influencers is one of the best ways to grow on TikTok. It is an efficient way to maximize brand awareness and drive more sales to your business.
However, the goal is to find out the right influencers for your venture. You can’t just collaborate with any influencer out there and expect to see results for your business.
You need to consider how their audiences are aligned with your brand requirements and how genuine their endorsement with your brand would be.
This way, they can create the best content about your brand on TikTok, contributing to your brand recognition and sales.
If you are not sure where and how you can start with your first influencer marketing campaign, you can always check out Tiktok’s Creator Marketplace, which will give you a head start for your creator collaborative venture!
Host TikTok Live
If you have a decent following count on TikTok, you can tap into the potential of TikTok Lives for your business.
Going live on TikTok is a marvelous way to connect with your audiences and interact with them. This will help establish a more robust and more authentic brand reputation which is a necessity if you are looking to increase sales for your business.
Hosting a TikTok live can also contribute to your brand’s discoverability as your video may be visible in the “Top LIVEs” section of the user’s feeds.
Simply swipe across the LIVE tab and select a cover image and the title for your live broadcast to go live.
There is no way you can add a link to your TikTok live, but simply advertising or talking about your products and services can make users aware of your brand and purchase from the link added in your bio.
Case Examples of Brands Generating Sales Through TikTok
Now that we have finally discussed the various strategies you can use to generate sales on TikTok for your business, let’s examine the strategies with real-life examples of how other brands started with their TikTok marketing journey and are soaring heights with their sales ranging in millions!
ELF Cosmetics Witnessed a Surge of 290k Views and 7.5 million Likes with TikTok Marketing
ELF Cosmetics sells affordable makeup at a high-end quality. While this brand was already very popular among consumers, the rise in popularity increased in the past few years.
However, their popularity exploded massively in 2021 after one of their posts on TikTok.
Their first branded video got about 290k views and 7.5 million likes, and they never looked back after it. It was just part of their success as they contributed to generating more sales via their visibility on TikTok.
They started releasing more branded videos on TikTok which amplified their presence on TikTok. They recently also launched their @elfyeah channel, which even has a new hashtag challenge trending on TikTok. The results are gradually rising here as well.
How Ryanair Boosted its Brand Awareness By Not Posting About Their Brand
Yes. You heard it right. This brand never promotes its brand through its content. They create funny videos on TikTok that show passengers and their common complaints on board.
They also show what it looks like while working for the airlines. These content ideas have been really fruitful to their popularity as they managed to gain over 1.2 million followers with over 480k views and 50k likes on every post, making Ryanair one of the most famous TikTok accounts in their niche!
How Spotify Promoted their Duo Plan by Adding Real-Life Participants to Their Challenge
Spotify Germany was looking to promote their new “Duo” feature, primarily dedicated to couples. This is why they encouraged real-life couples to participate in the dance.
Their campaign #HowDuoYouListen boomed on the platform like never before, and the result was over 700 million video views 280k UGC entries with a 5% CTR.
This growth has been tremendous since then, and they have launched more branded hashtags that offer impeccable results even now!
Israel-Based Max Leveraged the 20s-Second Videos and Gained Over 4,000,000 Impressions in the First 24 Hours of Their Ad Launch.
Israel-based Max, an all-in on money management company, offers extensive financial facilities to consumers. They started their TikTok marketing journey by creating engaging content for their consumers. Their viral marketing strategy included tech and banking content that drove exponential growth in their sales.
They adapted to the changing trends and created content accordingly. They included a combination of multiple top view TikTok ads that are about 20 seconds with effective CTAs.
They gained over 4,000,000 impressions within the first 24 hours of the ad launch and above 30,000 likes and 1,000,000 clicks, indicating a clear-cut success for their efforts!
NYX Professional Makeup Exploded on Tiktok with Their Robust Six-Day Hashtag Challenge
Recently NYX Professional Makeup launched their #ButterGlossPop challenge, wherein they greW over 11 billion views in a short period of time.
Being an already established brand, they launched a six-day hashtag challenge wherein they created an original song for their branded videos and encouraged users and beauty enthusiasts to create content on that song with the same hashtag.
The results of this strategy enhanced their brand awareness by over 42% and generated millions of sales on their latest ButterGloss Lip Gloss.
Are you ready to unravel your sales growth with TikTok marketing? These few strategies may look very fundamental but are the ultimate solutions for the stuck sales funnel in your business. Suppose you are looking to grow your brand reputation, awareness, and sales on TikTok.
In that case, it’s high time you need to level up your TikTok content strategy and create the most captivating videos keeping the trends into consideration.
So what are you waiting for? Get started with your TikTok marketing journey today and witness your sales growing in no time!