Have you ever wondered about expanding your email list using social media? One of the most effective features of social media is how successfully it interacts with the development of a strong email list for your brand, and Twitter is one of the finest places to leverage. Many marketers utilize Twitter as a lead generation tool, thus it’s ideal for marketing both content and businesses. In this article, we will be tackling why and how to use Twitter as a marketing tool to grow your email list.
Why Twitter is a Good Tool for Email List Building
One of the most compelling reasons to utilize Twitter as a marketing tool is the enormous number of individuals that are on the platform. Users continually return to Twitter for updates from breaking news to live events and popular topics. With a planned strategy, Twitter can help you grow your business by bringing in new consumers and increasing your brand’s visibility.
The biggest incentive to use Twitter is to develop your list which will cost you nothing. All you have to do is to sign up for Twitter and start creating content that people will engage with. Twitter allows you to communicate with people in real-time. You get direct access to your followers, their activities, what matters to them, and their likes and dislikes. Your followers will discover the same thing about you if you tweet consistently. It may take some effort, but it can be significantly more beneficial in the long term. The more Twitter followers you have, the more people you can add to your email list.
How to Use Twitter in Growing Email List
Now you know that you can grow your email list using Twitter, take a look at the ways how to grow your email list with your Twitter account.
Link your Twitter Bio to an Opt-in Page
Experienced marketers know that linking to a page with a specific call to action converts significantly better than linking to your general homepage. This strategy is excellent since it establishes your domain’s authority. Another advantage of putting your link in your bio is that it appears everywhere on Twitter and associated sites. This is significant since the Bio is what appears when you browse Twitter, and only links or @mentions are clickable. As a result, your profile will receive more attention than you expect. Including a clickable link on an opt-in page is an excellent method to get more people to sign up in one go.
Offer a Freebie Using Twitter Tools
Offer a valuable freebie for potential consumers and utilize it as a tactic to expand your email list. Twitter is one of the best social media sites to get your hands on some excellent freebies and samples. A user can get access to free material after sharing a given link. To grow your email list, new signups can be redirected to a website where they may “Pay with a Tweet” to access even more materials. There are also tools available that allow you to give anything away for the cost of a tweet.
Optimize your Content for Twitter Shares
You can persuade consumers and lovers of your product or service to tweet on your behalf. This may be achieved by including a click-to-tweet feature on your web page. This method will boost the number of tweets that include a link to your website and allows your content to reach new audiences. In addition to allowing your audience to share your content, you can also include a sign-up form. This way, when they share it with their networks, others will sign up too by subscribing to your email list.
Drive Traffic to your Landing Page Using Pinned Tweets
Pinned Tweets are contents that are at the top of your account’s page permanently. This is the first tweet that anybody who visits your profile will see. Using Pinned tweets is an excellent approach to growing your list since they allow you to show your offer to everybody who visits your page without having to repost it every day. It is a perfect way to highlight your email list or a lead magnet that requires an email address.
Curate Valuable Twitter Content
Creating valuable content with your followers is an easy approach to gaining more followers and engagement. If you present to your audience that you only publish content that is relevant and interesting to them, they will gradually begin to share your account with their networks, and more will subscribe to your email list.
Use Twitter Cards to Make your Posts Noticeable
Twitter Cards are an excellent method to show off your content to your readers while also providing a little additional information about what your site has to offer. When visitors arrive at your content, you can employ a signup form to invite them to join your email list. However, if you’re serious about growing your email list, you may consider Twitter’s paid lead generation cards. These cards enable users to safely exchange their email addresses with businesses without having to leave the platform. Twitter fills out the form for them using the email linked with the account, so all they have to do is click one button and they’re subscribed.
Get Active with Hashtags and Trends
A hashtag may make it easy for your audience to follow the conversation. This may lead to more interaction, resulting in more likes, shares, comments, and new followers for your brand on Twitter. Hashtags are widely used and have a better chance of attracting a following or creating discussion. This is a simple method to remind your followers of who you want to be talked about on social media.
Using trending Twitter hashtags to engage with a highly relevant audience who is interested in what you have to say might also help you attract a highly relevant audience. Some may become aware of your services as a result of these hashtags, while others may begin to follow your brand.
Tag Influencers and Engage with Them
Tagging other influencers or commenting on their tweets is one of the simplest methods to develop your following and create ties with other individuals in your field. You should make an effort to engage with people who are Tweeting about your brand on an individual basis. If someone mentions your business or answers a Tweet, make sure someone is in charge of promptly replying to their message. You may also write more actionable content that encourages your followers to join up when you speak directly to their needs. This way, you will grow your email list.
Twitter is a powerful way to create an engaged email list since it allows you to target an audience that currently follows you while also allowing you to reach new people. Keep in mind that all of your marketing platforms are crucial. You don’t have to consider them as independent entities. If you’re concerned with the number of your email list, try using Twitter to expand it. You may ensure that most of your followers are also email subscribers using the tactics indicated above. Furthermore, these individuals are likely to share your content, which is a guaranteed approach to expanding your email list.
You must understand that the content of the newsletter is the most important factor for the user. Poor quality and irrelevant content can cause a user to label an email as spam. Because of this, all subsequent letters will go to the same section. I advise you to learn more about how to prevent this here https://www.growbots.com/blog/how-to-improve-cold-email-deliverability/