Many growth experts believe that following more people to grow on Instagram is the only option for organic growth. While reciprocal following still works, it’s not the only strategy in town. Have you ever wondered if it is possible to grow your Instagram without following people back?
If so, in this article we’ll share tips about how to grow your Instagram account without following people – too much!
Don’t Follow For A Follow
A-Follow-for-Follow might be one of the ways to get more followers. However, it is not the interaction you want. Be very picky about who to follow and which content to like, because it reflects your account too.
Another thing that many people said about growing Instagram accounts is purchasing followers. Unfortunately, it will do nothing for your account but make it seems fake. Nobody likes fake accounts, right? Therefore, you may want to stop considering this “popular opinion” as your Instagram growth strategy.
It is important to be who you are and whom you want people to know you as. Prevent to send the wrong message to those you are hoping to attract by setting up this the right way. Only following accounts that related to you and liking contents that inspire you. It can bring an impression that your account is real. Just be real and be as you want people to see you on the platform.
Posting frequency matters. Post frequently but not too much so you will not drive people away. Remember that consistency is the key. Post relevant content in a timely manner and in a sufficient amount. You can use the Insight feature to guide you when is the best time to post. Insight can also show you the data about which content has been performing well.
If you have no idea how to make a schedule, you can use some Instagram Scheduling Apps to help you. Posting too often can be considered as spamming and lose followers from that cause can have a significant trickle-down effect.
Interact With Others
When you like a post, tell the person that posted it why did you like it. It is a great way to start engaging with your audience in a way that is not only one-sided. The same thing goes to the time when you post a content. Ask people what they think because you can start a conversation from here that will give you life-long followers.
Interacting through comments and likes is like telling and showing people that you care about your Instagram. It shows your audience that you pay attention to their inputs. See how Canva is making a good interaction with their followers in the comment section!
Do not be shy to mention significant accounts that inspire you. Everyone on Instagram is inspiring each others. Accounts with similar interests could support and inspire each other. For instance, if you follow a life coach, let people know that they inspired some of your work and mention them.
Mentioning influencers can create a new avenue for people to not only find you but also follow you.
Once you build your account up, you should consider a contest or giveaway on Instagram. Instagram Contest that will help gain interaction from your fan base and grow your Instagram for Business. Check some Instagram Giveaway or Contest software to help you arrange your own.
Keep in mind to not overdo this. Try to run a 3-5 contest a year, but this is a great way to call people to action. Set up an easy set of rules that asks your audience to like, follow, and tag someone in the comment. It can help create a more significant base and reach people that weren’t available to you before.
Make sure to post the winner and thank everyone for participating. Contests can help drive substantial traffic to you. Mention that you will have future contests so you will be able to keep a lot of those that followed to win this contest. Just make sure that the prizes have a relation to your field, so your contest/challenge is more reputable.
Target The Right Accounts
Set the right target accounts to follow that have similarities with your account. For instance, if you are a fashion designer, then it makes no sense to follow a bunch of hiking accounts.
Unless you make hiking clothes and take advantage of Instagram for Business. However, targeting the right accounts can help you build meaningful communities with significant interaction in the future.
Drive Traffic From Your Website
If you have a website showing all your services, then you should have a link that can take your consumer all the way from your Instagram. A website is a great way to drive traffic from outside sources and allow more people to find you. Utilize what you already have and make the most of it. Taking advantage of your website as an Instagram marketing platform to drive new users to your feed expands your user base.
Use Your Hashtags Right
Hashtags are a great way to touch people and get impressions of your content. By using hashtags, you can reach people that are searching that hashtag. See how you can find the best Instagram hashtags for more reach!
One thing about hashtags that you need to understand is that you don’t want to be the smallest fish in the pond. Look for relevant hashtags with a decent amount of followers so you can be a bigger fish in a smaller pond. Create a unique hashtag that helps you create more of a following and get more interaction from the community.
Utilize Your Stories
Stories are the best way to get more people to follow you. Posting stories often can create a lot more content and show the audience your personality. Instagram stories allow you to use creative features that can drive people in. You can introduce yourself and your brand and telling audiences why you do what you do. Talk to your audiences like they are long-time friends, run polls, and ask questions. Sounds fun, right?
Building an Instagram account is not midnight Cinderella magic. You need to develop an account that can stand the test of time. Trends change every day but the right and solid foundation can make your account keeps growing all the time. Take time to socialize warmly and kind to the audiences and make every interaction valuable and meaningful. You will see how your Instagram can grow as expected and even beyond.