In order to meet the strong demands from the business sector, Pinterest has once again added a new feature to its platform: Carousel Pins. If you want to maximize Pinterest to showcase your eye-catching and valuable content, this is one of the features that will help you achieve that! Pinterest carousel pins give roughly the same result just like when they are used in Facebook or Instagram.
In this article, we will share the step-by-step on how to create Pinterest carousel pins for your brand.
What is Pinterest Carousel Pins?
Carousel Pins are a display of multiple photos organized in a carousel order. According to Pinterest, this feature is a more advanced way of helping businesses promote their products by allowing them to highlight not just one, but more of their product’s features, which could entice more people to click or buy. Take a look at the example of a makeup company using Carousel Pins on Pinterest below:
Carousel pins are perfect for advertising multiple images of a product at once, showcasing a particular collection, or telling brand stories to a specific target market in chapters.
Why Should You Try Pinterest Carousel Pins?
Pinterest already offers many features that allow businesses, content creators, and advertisers to be successful with their marketing campaigns. But adding carousel pins to your strategy can make reaching your goals much faster and easier! Here are some benefits of trying out carousel pins on Pinterest:
1. Diversify your Marketing Strategies
Adding carousel pins to your marketing strategies can drive faster growth, increase sales of existing or new products, increase site traffic, and establish new markets.
2. A Great Way to Display Features of a Product
Especially when you are launching a new product, you can use carousel pins to upload different images of the product, each showcasing its features to attract more potential buyers. See the example below of a business that uses carousel pins to show buyers the different ways they can use their products:
3. Best for DIY projects with a Variety of Steps
If you just want to attract your target audience with your step-by-step DIY project, you can use carousel pins. After all, users prefer the instructions to be more visual with simple, clear, and understandable text overlays that they can follow like the one below:
4. Give a Deeper Brand Story within one Pin
If you want to be more creative in attracting people to your brand, use carousel pins and upload a series of images depicting short stories or lessons summarized in up to 5 images. This is a great concept that you can try if you want to be more creative in engaging your target audience. See the example of a food company using carousel pins to educate or teach their audience simple lessons that would reflect their brand:
Depending on your goals and intentions, using Pinterest carousel Pins can greatly impact your marketing strategies, especially when used in conjunction with other features.
How to Create Carousel Pins on Pinterest?
As with any form of marketing strategy, a series of preparations are required before advertising using Carousel Pins. Besides learning the concept and functionality of this feature, you should also learn the step-by-step procedure to create one for yourself. Here are the steps:
1. Prepare All your Images
Make sure you have 2-5 images that will best illustrate the purpose for which you have the carousel pin. Save them to your computer in PNG or JPEG format with a 1: 1 or 2: 3 ratio. Once the images are prepared, open your Pinterest and click ‘Create’ at the top of the screen and choose ‘Create Pin’.
2. Upload Your Images
Upload your first image from your computer to Pinterest. Then once you’ve uploaded the first image, choose “Create Carousel” to add more pins. Just follow the same process in uploading the other Pins.
Don’t forget to place the checkmark on the right side box if you prefer to use the same text and URL for each of the Pin images.
3. Organize the Images and Fill in the Details
You can remove, replace, and/or arrange the order of the images as you want. Make sure to add a title, short description, and a destination link. Also, don’t forget to insert keywords in your text for good SEO practices. Take a short break to learn about Pinterest Keyword Research here.
4. Select Relevant Board for the Carousel Pin
Select the most relevant board for your carousel Pin then click “Publish.”
There you have it! It wasn’t that hard to do, right? Now that you know the steps, you can now start planning amazing content for your audience through Carousel Pins.
Using Pinterest carousel pins is a great way to diversify your strategy and reach a large audience. Not to mention amazing content and great creativity, it can grab more attention from your target audience which translates into more clicks, engagement, traffic, and sales! So if you’ve upgraded to a business account on Pinterest, be sure to try out carousel pins in your content.