Among the many social media platforms that are popular today, Pinterest has proven to be a game-changer and a stunning visual app full of information shared by different types of people. For this reason, many marketers jump into the platform to get real followers on Pinterest.
This article will share the steps you can take to get genuine and real followers on Pinterest. Get ready to read on!
State of Pinterest Today
Pinterest has all types of information from music playlists to everything cute in between, due to their audience variety with different demographics. Despite this, it is still known to be heavily dominated by female users, most of them between the ages of 18 and 36.
However, since most consumers are largely made up of women, this is good news for businesses that cater to women! Pinterest can be a great platform to start your social media marketing campaigns! No wonder most businesses and content creators these days are on Pinterest, primarily interacting with the female audiences giving them relevant information to help them with their purchasing decisions.
Brand Loyalty on Pinterest
One of the ways to get real followers on Pinterest is brand loyalty. Using Pinterest to grow your business isn’t always easy, given the fierce competition and the rules to follow. When your niche is highly competitive, you need to make sure that you have an edge over your competition.
It could mean better visuals or relevant information. Once you’ve achieved brand loyalty on Pinterest, it would be easier to keep your followers engaged with your posts. See the example below.
In the data presented above, you can see that Apple has developed stronger brand loyalty than its competitors. This results in repeat customers, which should be the goal of every brand or content creator. It is good news that Pinterest has features that support this.
Different Ways to Get More Real Followers
Getting real followers on Pinterest doesn’t happen overnight! At the start, you can choose an obvious industry topic to follow. Then develop a good content strategy. Below is an example of a Pinterest board.
1. Post Fresh And Original Content
Although Pinterest allows content sharing, its algorithm still favors original content and focuses primarily on new Pins. This means that part of your content strategy should include regularly researching new ideas, products, and inspirations to write and share, and should be relevant to your target audience.
2. Join Relevant Group Boards
Joining relevant Pinterest group boards is one way to get real followers on Pinterest. Make sure to search for the best Pinterest boards under your niche, then ask to join. Once you’re on a group board, you can start providing relevant and valuable content to the group for others to share. The more your content is shared on Pinterest, the more it achieves a high engagement rate and eventually subscribers to your site.
Note that there are rules for joining group boards. Make sure you read them first. The board administrator can email these rules to you or post them directly to their group board for everyone to see ahead of time. Below is an example of a group board:
3. Build a Content Strategy
To be successful on Pinterest, there needs to be a good content strategy that should include the following:
- Balance of content styles
- Consistent posting
- Constant experimentation
- Publish at the right time
- Schedule pins in advance
With these key factors, you can easily grow your Pinterest account and be effective with your marketing strategies. Here is detailed information on these key features:
- Balance of Content Styles
When creating a content strategy for your brand on Pinterest, you should keep in mind that the platform is a visual app, which means most of the weight is on visual content. Although the options are limited, you can use Pinterest’s pin system to create and organize content in a consistent way. Thanks to Pinterest boards where the new content can be saved and organized easily and seamlessly.
- Consistent Posting
By posting on Pinterest regularly, you can build enough momentum for your profile, helping it grow its authority and brand credibility. However, posting on Pinterest should be done in the most organized manner with proper planning. Some users often question how often they post, but most experts recommend posting between 5 and 30 Pins per day, depending on how much content you have.
At first, it would be difficult to easily spot the perfect time to post, but it’s okay! The most important thing is to be consistent in your post so that your followers get used to your post schedule.
- Experimentation of Strategy
Getting the best results from your content strategy doesn’t happen right away! In fact, for some, it takes months or years to find their frequency sweet spot. Remember that this is a good thing because it helps you better understand how you can better promote your content in the long run and make smart decisions.
Keep in mind that any changes you make should be supported by data rather than educated guesses and gambling. When changes are data-driven, you can be sure that you won’t make the same mistakes again, but rather confident that the new changes will succeed.
- Publish At the Right Time
Maximize the reach of your content by making sure you pin it at the right time. Most pinings take place between noon and midnight, with 11:00 p.m. being the busiest time of the day.
- Schedule Pins in Advance
Pins are best planned not only to stay ahead of schedule but also to build momentum. There are different types of Pins that you can post in your niche, and it’s best to plan for them in advance. For example, seasonal pins can be scheduled up to 45 days or 3-4 months before the event or vacation to save time.
4. Engage with Pinterest communities
Engaging Pinterest communities isn’t just about following people in the same niche but also consistently engaging content between you and other users. However, looking for targeted followers to engage in your post is not always an easy thing. Oftentimes, you need to be actively looking for them.
To get involved in these communities, here is what you need to do:
- Be Active And Engage On Pinterest
Make the most of Pinterest’s smart feed by interacting with other people and making friends. The more active you are on Pinterest, the more likely you are to get more followers.
Here are ways to be active on Pinterest:
- Discover trending topics during the day and re-pin from there.
- Manually repin other people’s pins.
- Use the comments section of every popular Pin and engage with other followers.
- Find and follow all relevant boards in your niche.
- Follow Your Competitor’s Followers
Although Pinterest makes it easy for its users to implement their marketing strategies, users still have responsibilities to fulfill. Getting real followers on Pinterest can’t be done passively. You have to create a powerful strategy to get there as quickly as possible. One of the brightest ways to do this is to follow competitors’ subscribers. Since they are also in the same niche, there is a higher chance that they will follow you too.
- Find Your Audience
There are different ways to find your audience, but the easiest and fastest way to find them is to use Pinterest ads. Pinterest ads allow users to find new audiences based on keywords and interests. Therefore, it is a way that you should consider about. You can learn how Pinterest ads work here to get a deeper understanding of it.
- Utilize the Search Bar
If you want to get real followers on Pinterest, don’t overlook the search bar’s usefulness and benefits. Since Pinterest’s algorithm is primarily keyword-driven, why not use it to find what you’re looking for. Just type in the keywords to find the relevant pin, board, and people under your niche.
Learn how Pinterest search works here to utilize it better.
- Craft Compelling Infographics
There are many reasons why infographics are effective in getting more real followers on Pinterest. They are not only attractive but are also a quick and easy way to educate people. Stand out infographics will attract more people to read rather than blog post texts.
Create a Pinterest board that contains entertaining and educational content that attracts targeted followers looking for inspiration, ideas, and valuable information.
Once you get familiar with Pinterest, you can use it effectively for your marketing strategy to build your brand authority and credibility, increase traffic to your site, get more real followers, and increase sales!