Getting on Instagram’s explore page is one of the best ways to grow your account these days. But here’s the problem, it’s no easy feat. To help you land on the coveted explore page we’ll share tips and best practices you can start using today.
What is Instagram’s Explore Page?
Before we jump into tips and best practices let’s discuss exactly what Instagram’s explore page is. The explore page is the page you land on after clicking on the “compass” or explore icon (see image below).
Explore Page Results
Results that appear on the explore page are determined by individual user behavior. Here’s what Instagram says about how they pick search and explore results.
We’re always working to update the types of photos and videos you see in Search & Explore to better tailor it to you. Posts are selected automatically based on things like the people you follow or the posts you like.
What does this mean?
Essentially, it means that based on a person’s interest or what they’ve been interacting with on the platform Instagram will display related content. For example, if you interact with organic clothing brands, you’ll notice Search and Explore results will display content about or from other organic clothing brands.
Tips to Get On Instagram’s Explore Page
1. Set your profile to public
The first thing you need to do is make your profile public. Turning your account to private makes your content private as well and as such it’s less likely it will land on the explore page.
2. Make sure your account is aged or has a consistent content feed
The next thing you will need to do so as not to be banned or have your account deactivated, because this can be a possibility is to make sure your account has some age to it. Before spamming the masses with your post, make sure that you are commenting on other profiles, posting on a consistent and scheduled basis, and keeping posts in a day at a limit. It can suck to start getting some traction, but then all of a sudden, have your account banned because you are violating policies. Take it easy; remember this is a marathon, not a sprint. You are trying to focus on building a community; this takes time.
3. Continuously build your following of active users
One of the best methods for Instagram for business tactics you can implement is to schedule your post consistently; This one shows the Instagram algorithm that your profile is consistent. The reason you want to do this is so that you will show up in the feed of other profiles. If you can be consistent and show that you can deliver post daily, you will be shown to other people a lot more. We will explain a few FREE options that you can do to schedule posts at no cost to yourself.
4. Utilize as many content types as possible
Aside from using Instagram, you may want to consider using other social media platforms as well to spread your sphere of influence on the internet better. You can share your Instagram post on Twitter and Facebook to get more views. And if you are a blogger, then you really should consider Pinterest. There is a software called Buffer that allows you to post FOR FREE with certain social media platforms.
With Buffer, you will be able to post up to 100 posts on:
- Facebook Pages
And you can do this FOR FREE. So if you aren’t using this, then I highly recommend that you give them a try. This is one tool that many Instagram marketing agencies use for their clients. And now you can use to for yourself for free. Now, if you do purchase the software, you get access to more posts, as well as the ability to post Pinterest pins on there are well. And Pinterest is such a fantastic place to really post your content (we will discuss more this soon). Check out Buffer here to learn more about their software.
5. Don’t overdo the hashtags
Hashtags are a great way to reach a wider audience, but you will want to be sparing on your usage of hashtags. One of the methods I do to find the best hashtags is to place it in a word and hashtag. You will be taken to a website that offers you the most popular hashtags. Once on this website, all you need to do is copy half of the hashtags and post them on your Instagram post. Doing this will literally give you views in a matter of minutes. This is one of the quickest ways to get views on your post.
6. Master the art of timing
Now, timing is everything. And it is important to know which time you need to post to better reach a wider audience.
One of the best tools to help you post at the right time, and again FOR FREE, is a software called Tailwind. Much like Buffer, you can use this software for FREE. This software focuses on Pinterest and Instagram. They have this fantastic tool that allows the software to post your post and pins at the best time for you. It is called a smart loop. The whole system does everything for you. Not too bad if we say so.
Check out Tailwind here if you aren’t using it.
7. Create content specifically for your target market
As mentioned above, there is a specific time you need to post. The difference in time is determining by the niche you are involved in. Click the link above to get a better understanding of which time frame you should be posting to get the best audience reach.
8. Use geotags and alt text appropriately
Most marketers will not tell you how they scale. One of the ways that many marketers and bloggers scale their business is by hitting different geographical locations. Now, don’t get us wrong; targeting nations like the US and the western world are great for you, especially if you are running sites that have ads on them. But you will want to diversify your audience. The world is huge, and there are many opportunities around the world. If you can find the right product and the right nation, you can make a killing.
9. Experiment with hashtag use
Many websites give you trending hashtags. If you use Twitter, they give you the most popular trending hashtags of the day. You may want to consider implementing some of the trending hashtags from Twitter into your Instagram post, as well.
10. Check to see if you are shadowbanned
For those who may not be familiar with the term “shadow banning,” what this is is when your content is blocked, or trolled by a third party. The reason to do this is to lessen your influence.
There are three steps you can do to check this and prevent this from happening:
- Find someone else (a potential freelancer) with an Instagram account that doesn’t follow you.
- Next, post on your Instagram account, as usual, using the hashtags you regularly use.
- Lastly, ask the person (freelancer) who doesn’t follow you to quickly check the feeds of the hashtags that you tagged on your post in.
11. Use the app consistently
Lastly, consistency is KEY. If you are not staying consistent, you are going to fail. This is just a truth. Those who succeed in business are those who were able to stick it out for the long haul. It may not be easy in the beginning, but you will see once you keep posting that your following and community will grow. Once that happens, success is all guaranteed.
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