With a massive 1 billion monthly active user base, TikTok is one of the most popular platforms business owners use to promote their products and services. Irrespective of your target audience, you can find anybody and everybody on TikTok grooving to trending sounds. Like all other social networks, the more followers you gain on TikTok the more visible you’ll be. While the trick to growing TikTok followers isn’t rocket science, many business owners fail to recognize it and fall prey to bot followers, which degrade their brand and their reputation. To help you with your TikTok growth we decided to gather the most effective Tiktok growth strategies in 2022. Let’s get started!
How to Grow Real TikTok Followers in 2022
Growing followers on TikTok isn’t a tough nut to crack. While the general rule lies in creating engaging content and communicating with your audience consistently, a few practices can significantly amplify your TikTok marketing efforts.
Let’s check them out.
Identify Your Target Audience
Start your journey with a comprehensive targeting plan. Define clearly who your audience is and begin following substantial accounts in that niche. The practice of following people who already create influential content in your niche will help you quickly find more opportunities to engage while also plugging you in to the active users you should start engaging with now.
Educate Your Followers
Most people will tell you to create only humorous and fun content for TikTok. Part of it is true. No one wants to watch boring content. However, unless you’re a comedian you can’t also be funny or dancing. Instead, focus on integrating content that educates people on the topics or topics you want to be known for. It should provide value to your followers. That said, remember to think outside the box as you don’t want your viewers to skip your content simply because you did not capture their attention in the first few seconds.
Use Hashtags Strategies
Hashtags are a game-changer when thinking about increasing the visibility of your TikTok videos. If your content has the currently trending hashtags, it will be more likely to be ranked on the top of the Discover page, making it more visible to your target audience. Using the right type of hashtag can help people apart from your followers find your content.
You can either get a hashtag suggestion tool or organically search for the trending hashtags at the moment.
Next, creating a branded hashtag can also prove to be highly beneficial in increasing your follower count on TikTok. Simply create a unique hashtag that your followers will use and search on TikTok. Encourage your followers to use your hashtag on their videos over incentives, and you can quickly witness a great rise in your follower count.
Cross-Promote Your Videos
A robust and successful TikTok marketing strategy includes cross-promotion of the content. Sharing your videos on TikTok alone may not bring you the best results. This is why you need to create a business account on other social media platforms such as Facebook, Pinterest, Instagram, and others to share your TikTok videos simultaneously.
However, instead of investing your time and energy in cross-promoting your videos on every social media platform, simply identify the ones where your target audience spends the most time at. Thus, choose the best platforms and share your TikTok videos on the other platforms to gain more traction.
Post at the Right Time
Apart from having a consistent posting schedule, you should also identify the best time to post content on TikTok. Your target audience is not always online and scrolling on TikTok. Carry out a few trial and error tests in your TikTok account with the initial posts to find out the accurate time when your target audience is the most active. Finding this sweet spot may seem highly time-consuming, but once you crack it, it is definitely worth it. To make the content posting process quicker on TikTok, you can also use a TikTok scheduling tool which automates the entire process of posting content on TikTok streamlined and swift.
Create Unique TikTok Challenges
Tiktok runs on the trending challenges. You can find new challenges getting updated every morning. This is the beauty of TikTok. You can find so many new challenges emerging every day, which gives you more opportunities to create fun and relevant content for your target audience. Simply spot any viral challenge that gets popular across your target audience and create your content around it. It could be anything from lip sync videos to dancing videos. You can also create a unique challenge for your followers and set a branded hashtag for the same. This can increase your number of TikTok followers drastically in a short period of time.
Engage with Other TikTok Creators and Influencers
Influencer marketing is another common approach to grow followers in every social media platform. There are many TikTok famous influencers that you can collaborate with and create interactive videos together to attract more users. TikTok provides duet feature and stitch feature that allows every users to create videos together with other creators and influencers.
This strategy can be incredibly useful, especially when you have an absolutely new TikTok account with barely any followers. Recording a duo with another creator can positively impact your follower base. However, just like you carefully choose the influencers for your marketing campaigns, be equally mindful and careful in selecting the people to create a duo with. The right type of TikTok creator and an engaging duet can make a significant difference in your follower count real quick.
Utilize User-Generated Content
As you create new challenges, host branded hashtags, and do more such fun activities on TikTok, you will grow a decent follower count with a massive user-generated content library. The more the number of participants for your challenge, the more user-generated content you can collect. Simply reshare them with your followers, and it can help to grow the trust and rapport with your followers while attracting new audiences into your follower list too!
Try a TikTok Growth Tool
Some may say that paid followers aren’t profitable for your TikTok marketing journey. Well, if your paid followers on TikTok are relevant and authentic, you are in the right direction. Many business owners use different TikTok growth tools such as Social Buddy, Social Viral, and more that can help to increase your signal with the TikTok algorithm. These TikTok growth tools help with finding the right set of followers that are interested in the type of content you create. It typically finds followers within a similar industry and demographics that match your target audiences. Needless to say, it is important to ensure that you only spend on TikTok growth tools that bring authentic followers to your account and not spam followers or bots.
Add CTAs at the End of Your Videos
Last but not least, using CTAs is also a very smart move to build your follower list on Tiktok. While creating fun video content, including a persuasive CTA, which prompts the user to visit your profile by the end of the video and hit the following button. This will compel the viewers to follow you if they stick to the end of the video. However, don’t be too frequent with the CTAs, as it can sound spammy to your existing followers. Some occasional CTAs here and there can do the job quite well.
Another way to include CTAs into your videos is when you are creating a series of videos. You can simply state “Follow for Part 2”. This can subtly prompt the users to hit the follow button on your TikTok account.
The trick to gaining more TikTok followers for your business is to be unique, entertaining, and informative. Try to bring value to your followers with every content you create while giving them the daily dose of entertainment. Look out for the trending challenges but keep the idea as fresh as new. Ensure to include the relevant hashtags, cross-promote them across other social media platforms and create exciting collabs with other creators. Now that you know the mantra for growing more TikTok followers for your business, what are you waiting for? Kickstart your content creation journey and enjoy the process of the trajectory growth of followers in your TikTok account!