You’re here because the question about how to make money with Instagram Reels must be on your mind. After all, a new ‘Gram feature is great but we all want to know how to use it to uplevel marketing, sales, and overall return on social spend. Let’s walk through a few helpful ideas you can use to start making money with Instagram’s hottest new feature.
Make Money with Instagram Reels
Earning money by putting effort into what you love to do isn’t a bad thing, especially when everyone around you is doing it and it’s legit. We’ve all heard about how users earn handsome amounts of money by showcasing their talent on YouTube, but now Instagram has also jumped on the bandwagon giving its users a chance to earn money by showing their skills in a short video called Instagram Reels. Below are the ways you can make this possible:
1. Create Reels Related to Your Offer or Services
If you have talent, 15 to 30 seconds are enough for you to make an impactful video that can attract followers and boost engagement. If you create reels that educate people about your product or services, there will be high chances that the same audience will get attracted to try out what you offer or sell.
No matter how much information you provide about your product, your target audience will still have questions. Be as detailed yet concise in your short snippets and remember, you sell what you show because you want people who watch your reels to become your followers and then eventually your customers so they should be seeing content that attracts them to use your product or services. Take a look at the example from Glamnetic that offers a 30% discount using Instagram Reels.
2. Use Reels to Build Your Email Lists
If you’re posting reels to make money, then gaining more followers or reactions isn’t enough. To get to the next level you will have to build a mailing list. That will gain loyal customers who will stay in connection with you so you can keep marketing your product or services to them. This will help you build an intimate and strong bond so that your follower doesn’t only remain a follower but becomes an actual member of your small community.
Remember, if all else disappears which includes social media, you will still have your email. Hence building an email list should be your priority since it will help you directly market your products with them and create a stronger bond.
3. Use Instagram Reels to Promote IG Live Shopping
Instagram and Facebook have been generating a lot of revenue through ads but now their shopping features also seem like they’re doing well. Instagram, a short while ago introduced a test feature that lets you shop products through an Instagram reel. How? Well, it allows you to tag products while creating reels so users can tap or save or buy them. It’s a great way to help people save time and buy what catches their eye, it’s also a great way for sellers as they can sell by simply posting an IG reel. A branded content tag is also available for influencers who are paid for their posts. Nevertheless, Instagram has made a great move by enabling people to shop through feed, stories, IGTV, or even live. Take a look at the guide if you are interested to know more about How to Use Instagram Live Shopping.
4. Some Additional Ways to Make Money with Instagram Reels
- Pick your niche
Picking your niche is extremely important and essential. We’ll discuss how. Let’s say your niche is fitness and boy is fitness a broad spectrum. By targeting gyms and fitness instructors you will be able to sell supplements. Or even fitness equipment, since due to the situation around us everyone prefers working out at home. You can gain followers from this particular niche by posting reels that’ll include tags of fitness-related products.
- Provide a demonstration to your viewers
Viewers love video content, it attracts them and helps you engage with them. Especially when you post reels about how your product can be used. You can do this whether your product is complicated or you just want to show off its less obvious features. Providing demonstration to your viewers will make them believe that you care for their needs.
- Announce giveaways on Instagram Reels
Whether you want to gain followers or boost engagement with them, announcing giveaways will make your followers feel like they’re being rewarded. And we all know how profitable gaining followers is because 1 in 99 will always buy what you’re selling and make you earn money.
- Offer exclusion discount codes
Offering discount codes has the same effect on followers as announcing giveaways does. Your followers will always get excited to see such moves by you and will tell other users about your product too. In this way, you can affiliate with other brands and offer discount codes for their products too. This shall help you interact with other brands and gain more followers hence you can make more money.
Ask People to Share the Article CTA
The more shares, the more interaction there will be with potential buyers. Keep in mind that sharing is a two-way street. You can ask other brands to share your work, and you can share theirs in return. This will develop a relationship between you and other brands. Another way to get your reels shared is to gently ask. You can get influencers or bloggers who target the same niche as you to share your content. This shall bring their followers and users to notice your work.
Who Can Make Money with Instagram Reels
Earning money through Instagram reels isn’t as easy as it sounds, your reels do not just have to be funny or creative or attention-seeking, you should have efficient followers who can become buyers or loyal customers. This is some serious business we’re talking about. The more followers you have, the more likes and comments your posts will get, and hence you will be recognized as a social influencing. If you reach that point, you will soon have companies and brands approaching you and they will pay you for it. You just have to be sure that you know the right way to create reels. Now we will discuss how the following people make money through Instagram reels:
An influencer that works with sponsored brands
As we’re fully aware of who influencers are, we will still give you a short recap. Influencers are people who build their profiles by bringing trends into existence. They have followers in huge amounts and their style is often followed by many users. They are looked up to by their followers in terms of fashion, style, or fitness. Influencers have been earning a lot recently. Once an influencer gains followers in thousands, they are contacted by many companies who want them to showcase their brands. For example, Nike and Adidas search for influencers who can carry their products well and pay influencers in good amounts for that. See how Walmart is also doing the same below.
To become an influencer like Linh Niller in the example above, you need to have a good number of followers. Existing followers attract more followers because it makes your account look authentic. You can gain followers organically by joining Facebook groups that encourage engagement. If you fail to gain followers organically, you can contact agencies that will suggest a plan for you according to your budget.
An affiliate marketer selling companies products
You must have come across influencers and bloggers promoting products from different and brands through their reels. For example, we all have seen how celebrities used to promote slimming teas. But don’t worry, you do not have to be a celebrity or an influencer with thousands of followers to promote such things, you can simply connect with emerging or even big brands and offer them to represent their brands. You may not get the amount you expect, but it’ll give you exposure and good recognition. It all depends on the status of the company or brand that approaches you. You will act as a medium for these brands, through your content (IG Reel) users will get attracted to their products and visit their websites/pages. It is an easy and cool way to promote your content, a brand, and earn money.
An entrepreneur selling their products
You are aware of what the word “entrepreneur” means. Entrepreneurs are people who establish their businesses, be it online or in person. Instagram reels can be used in many ways, and for entrepreneurs, they have the essence that is extremely useful for them.
Especially in quarantine, while everyone was home, a lot of small businesses and setup came into existence. Online thrift shops and boom stores. You, too, can become an entrepreneur by setting up your venture. But first things first, you will be needing a business account. If you do not know how that can be done, below is a step by step guide on how you can turn your profile into a business account:
- Go to your Instagram profile, and tap the three horizontal lines in the top right corner.
- Click on the setting option.
- Click on the Account option.
- Tap business.
- If you’d like, you can follow the steps to connect your business account to a Facebook Page associated with your business. This step is optional and will make it easier to use all of the features available for businesses across the Facebook family of apps. At this time, only one Facebook Page can be connected to your business account.
- Add your details like phone number, and also the category of business you want to set up.
- Tap the Done option and your account will be formed.
When you’re done with these steps, you can start shooting your reels and uniquely representing your products. You can even add prices and tags of your products in your reels as discussed earlier in this article, if your newly emerged business does well, you can even hire a social media team so that your business can excel more and your roots can go deep and deep.
Instagram reels can be an extremely helpful tool to help you achieve the business goals you have set, they can even breathe life into your business. Make the most out of these tips, build your followers, be creative and have fun.