Pinterest is a giant social media platform that offers many benefits for content creators, bloggers, and brands. Using Pinterest effectively to achieve business goals is every business owner eagers to understand. One of the essential things to learn is how to make Pinterest boards for your business.
In this article, we will share a guide to help you understand better how to leverage your business on Pinterest by creating the right boards.
Set Up a Pinterest Business Account: An Overview
One of the benefits of having a Pinterest business account is having access to Pinterest Analytics, a tool that helps users track the performance of their boards and pins over time and monitor their key metrics. You can check here if you are wondering what are the differences between Pinterest Business Account and Personal Account.
Creating Pinterest Business Account
For anyone serious about growing their online presence, this is definitely one of the best tools to use. Here are the steps to create a business account:
- Go to Pinterest’s website and click the “Sign Up” button
- When a pop-up window appears, scroll down a bit until you find the “Create a Business Account” button and click on it.
- Enter your Email, Password, and Age, then click “Create Account.”
- Follow the prompts to complete your registration.
- Click the “edit” icon to add your profile picture, enter your business name, username, brief information about yourself, your website (if any), and select your country/region, and language. Finally, click “Next.”
- The next few prompts will be about your business, so provide as specific as possible.
Link a Business Account to your Personal Pinterest Account
If you already have a personal account, all you need to do is link your business account to it and switch easily from one account to another. Follow these simple steps to do it.
- Log into your personal Pinterest account
- Click the directional chevron down icon at the top-right corner of your menu, then select “Settings.”
- Click “Account settings” from the left-side navigation.
- Scroll down until you find the “Account changes” tab and then click “Get started” next to the Linked business account. Click “Create a linked business account”
- Follow the prompts to complete your registration. Once you are done, just click “Next.”
- The next few prompts will be about your business, so provide as specific a description as possible.
Convert Your Personal Account to a Business Account
A Pinterest personal account can also be converted to a Business account to keep your pins and not lose your followers. Easily switch back to a personal account at any time. Keep in mind these simple steps on how to switching accounts.
- Log into your Personal Pinterest account and click the directional chevron down icon at the top-right corner of your menu. Select “Settings.”
- Click “Account settings” from the left-side navigation
- Click “Convert Account”
Setting up Pinterest Boards
Pinterest is known for the use of its boards. Boards use as a way to collect, save, and organize content through Pins. The good thing is, Pinterest have made the set up easy as magic! Take a look of the steps below.
- Click on your profile picture to open your profile then click on the “plus” button just below your profile picture and then click “Board.”
- A pop-up screen will appear asking you to Name your board. At this point, you should already have a Board Name in mind with the right keywords to optimize it.
You can keep the board a secret so that only you and your collaborators could see it. Finally, you can click the “Create” button.
Now you have a board! You can also edit your board name and description to make sure they’re keyword optimized so they land in the right places and reach the right audience.
Identify Your Business Category
If you want to use Pinterest boards for your business, identifying its category ahead of time would be a great social marketing strategy. The good thing about Pinterest is that it has users of all age groups for over a billion users! Their database is a gold mine of ideas. Pinterest is not just a social media site, but also a people-driven search engine site.
In short, categorizing your business is crucial to be able to find your way on Pinterest and your target audience. Let’s look closer to 7 popular business categories on Pinterest.
There are a lot of people who love to travel, but finding them on the Internet is not easy. If your business falls into the travel category, it’s important to figure out which platform will help you achieve your marketing strategy. There is no doubt that Pinterest has a lot of users in this niche.
According to a survey, Pinterest is one of the most visited websites by travelers, surpassing some of the best online travel agency sites! Beat them with your Pinterest marketing strategy by starting with choosing the right category!
Health & Wellness
Health and wellness is one of Pinterest’s most popular categories in 2019. This is due to the growing buzz around personal care and in-store fitness, not to mention the hashtag #healthyliving is going viral.
Having said that, there is no doubt that this category has a huge market. If your business falls into this category, you must have a robust Pinterest marketing strategy to beat the competition! The Pinterest algorithm will help your content land on the right search results page boosting traffic and sales.
DIY Home Renovation Projects
DIY home improvement projects are also considered one of the most popular business categories on Pinterest since 2018. This is due to the growing popularity of DIY TV shows that prove the impact small furniture adjustments can already have on people and the ease with which an accessory can be made.
Because of this, people have become more inclined to do these things on their own, which makes them more creative and helps them save money! Guess where do they go to find inspiration?
If you have a business that falls into this category, you have a big market to fish! Make sure to post different color themes, post design tips, and simple DIY projects to inspire more audience. In return, expand your reach and achieve your goal!
Pinterest remains among the most visited websites when it comes to style and fashion. If you’re in the retail business or designing your own clothes, Pinterest has a huge following for you! Pinterest is the platform where you can find plenty of fashion and lifestyle bloggers that you can connect with for your brand.
This category on Pinterest has a large scale. The beauty category includes hairstyles, makeup, manicures, lotions, skincare products, etc. Therefore, the more specific you are with your category and niche, the more your target audience can reach you!
One of the most popular pins in this category is the “before and after photos” on Pinterest. If you want to promote the effectiveness and benefits of your product, use the photos as proof! If it is makeup, try posting content with different makeup tips and styles, because believe it or not, most Pinterest users love to experiment with makeup!
Over the past year, the board categories such as “powder nails” and “exceptional lip color” became a hit with over 400% audience growth. If you want to consider Pinterest as part of your marketing strategy for your business in this niche, post engaging images and stay on top of the latest trends in your industry to identify the preferred type of appearance for your target audience.
Food & Drink
When people have had enough of the same old food recipe, they run to Pinterest to look for more! If your business is in this category, remember that Pinterest has a lot of users who incredibly follow popular food boards and drink-related content! There are over 23 billion recipes in the database that will require you to post your recipes and meal ideas a huge hit! Plus, Pinterest provides a great opportunity to connect with other foodies around the world and share recipes together to inspire you further!
Do you know that motivational quotes can be related to your business? For example, if your business category falls under Travel, you can post motivational quotes about it. People love to be inspired by these motivational quotes. So use it to increase your brand awareness.
Motivational quotes are also suitable for bloggers and content creators. Whatever the quote, delivering it to your target audience is always a good way to improve your brand image.
Identify Your Blog or Product Categories
Now that you’ve already identified your business category, the next thing to do is identify your blog or product categories. Whether you are a blogger or a business owner, categorizing your product will make it easier to decide the pins to create. You can follow several ways to do it below.
- Your Primary Areas of Expertise
Are you a travel blogger or a fashion retailer? Whatever your expertise, you need to identify it head-on to avoid confusion later. A well-established niche is more likely to be successful.
- Topics You’re Currently Blogging About
If you are a blogger or a content creator, pull all the topics you have on your blog site. Make a list and create a pin to share on Pinterest then add the link. By doing this, your content will reach more audiences.
- Products to Sell & Service to Offer
Different products or services fall under different niches. Identify the products you want to sell or the services you want to offer and add the category to which they belong.
Use Best Keyword Phrases
The use of the best keyword phrases for your business will help optimize your boards. Keywords or keyword phrases are vital to be able to land at the top of the search results page. Adding the best keyword phrases to your boards would help your board appear on the right pages and reaching the right audience. Insert the keyword phrases to Board Names and Descriptions just like the image below.
You can also use Pinterest’s Guided Search to know which keyword phrases are commonly used by people interested in your niche. List all the suggested keywords by Pinterest and make a list.
Write a Good Board Description
Pinterest allows up to 500 characters available in table descriptions. It’s very easy to add a description to the Pinterest board. Simply navigate to the board you want to describe, hover your mouse over until the “pencil” icon (Edit) visible and click on it.
To write a good Pinterest board description, noted down some key components that must be found in your description, such as:
- Relevant Keywords Near the Beginning of the Description
Always remember that adding a keyword-optimized board description is important for your followers and for discoverability. If you have a list of keywords for your board, don’t stuff them! Utilize them wisely to boost your visibility.
- A Clear Explanation of What Topics your Board Covers
The more precise your board description, the better it can land on the right pages and be seen by the right audience.
- Who the Board Serves Best/ What Pain Point the Board will Solve
When writing your board description, write it in a way that appeals to your specific audience. You can also include any perks or benefits your board offers to add to its appeal.
- A Mix of Niche, Broad, and Long-tail Keywords and Phrases that Pinterest Users Search For
A mix of keywords and phrases will help Pinterest’s algorithm better identify your board and bring it to the right places on the search results page. This makes your board more visible to your target audience. See the example of a well-written board description below.
Add a Pin with Each Page You Publish
After you’ve published a page, add a pin right away! We got some tips you can keep when you are adding pins:
- Pinnable images must be at least 1 1/2 times as tall as wide
- Bright and warm colors pinnable images are easier to be noticed
- Pinnable images should have simple designs that are easy to read on mobile
If you are a blogger, you can create a simple graphic from a valuable snippet of one of your blog posts and add it as a pin. Simple graphics always work better. The simpler the graphic design, the more it will stand out from other photos.
If you are a brand that sells items, create a pin with an image or a simple collage with only 2-4 images. Keep the words short, few, and to the point.
Actual examples of Good Pinterest Boards used for business
Here are some examples of Good Pinterest Boards used for Business you can take a look at and get some inspiration.
- Cosstores.com Pinterest business board
- SEO Inc. Pinterest business board
- Hershey’s Chocolate Pinterest business board
Examples of Bad Pinterest Boards and explain in contrast to the good examples
- This Pinterest board does not have a board description and the pins saved don’t match the Board Name.
- The board description in the photo is unclear, not appealing to a specific audience, with no call to action.
There are many benefits to creating Pinterest boards for your business! A keyword-optimized Pinterest board can have a positive impact on your branding and will help the Pinterest algorithm better identify what your board is about so that it can reach your target audience. Don’t worry! Pinterest has made the creation of Pinterest boards for business easy for all users. Following the tips in this article will help you get started!