Naming Pinterest boards using keywords might be one of the best ways for boards to appear in search results. Since people have various reasons for visiting this platform, making sure that your boards are properly categorized and organized is essential. See our previous article on how to organize Pinterest boards to understand how it can be done.
When Pinterest boards are compelling enough to get a click, more leads are more likely to come. In this article, we will cover how keywords could optimize Pinterest boards in promoting brands and content on the platform.
What are Pinterest Keywords
When you search for something in the search engine tab, you are probably typing specific words that are relevant to the content you are looking for. Those specific words that you used to search for specific content are what you call keywords.
Pinterest keywords are specific words used to find content on Pinterest. The right keywords on Pinterest would pull the relevant content on the search result page. While it might seem easy for Pinterest users, content creators and brands are more likely to add the right niche keywords to their profiles, pins, and boards to become more searchable.
There are two types of keywords: The short tail keywords and the long-tail keywords.
The main difference between those two is the number of words used to find a specific content. Short tail keywords only consist of 1-2 words and long tail keywords consist of 3 or more words.
- Short-tail keywords like “dinner setup” and “colorful boards” can provide high search volume. However, since it is broad and general, Pinterest users may have a hard time finding the right content. Another downside is that businesses that want to promote their content may struggle to rank due to the stiff competition.
- Long-tail keywords, on the other hand, such as “vegan dinner recipes” and “chocolate birthday cakes”. They are more specific and targeted. They might less likely to be used by Pinterest users, but you can be sure they have less competition. When the competition is low, it is easier for that content to rank higher. The best thing about long-tail keywords is that it’s easier to target the right audience with the same interest as your niche.
Each type of keyword has its owns advantage, but the best approach would be to use both short and long-tail keywords in your pin descriptions.
How to Find Keywords to Name Your Boards
No matter how good the content is, if it’s not filled with the right keywords, it won’t lead to the right audience. Adding the correct keywords to a Pinterest Pin would help it rank higher.
But, how to find the right keywords?
Don’t worry, here are some steps you can take to get it right!
1. Who are your Target Audience?
A cosmetic line knows the people it targets and it goes the same as any type of business! No matter what industry you are in, as long as you know and understand who your audience is, the following steps will make your job much easier.
Understanding your audience goes beyond knowing what they like and what they dislike. Dig deeper into their hearts and start asking real questions like, “What is it that frustrates them?” What kind of information do they need? What are their weak points? “
Answering these questions does not require a professional, but rather someone who knows how to put himself in other people’s shoes. Think like you are the customer! Empathizing with your target audience gives you more room to understand them. The better the understanding, the better and more targeted the written content.
2. Create a Keyword Bank
Sometimes, finding the right keywords to use for Pinterest is difficult and time-consuming. Every once in a while, create a collection of relevant keywords and put them in a spreadsheet or any other organizational tools you like. Start with a list of relevant short-tail keywords, then just below is a list of long-tail keywords.
For example, if you put “cakes” as a short tail keyword, then you could create a list of its short tail keywords, such as “birthday cakes” or “easy cakes”.
Having a keyword bank makes it easy to create content for your Pins around those keywords on the list.
How Keywords Works on Pinterest
Pinterest enables content creators and brands to reach their target audiences through keyword targeting. The more specific and targeted the keywords, the more likely your target audience is to see your post. Now, we need to know how to optimize your boards with keywords.
Optimize Your Boards with Keywords Using Search
There are loads of relevant keywords that you will find in the search bar. The Pinterest search bar has tons of useful keywords saved to let Pinterest users know which keywords are widely and recently used, as well as which are trending. Let’s see how to to optimize boards with keywords using search.
1. Type your Target Keywords on Pinterest Search
Expect Pinterest to suggest many different keywords, but when none of the suggestions are relevant to your niche, it’s best to start typing your short-tail keyword and Pinterest will give you some trending suggestions that you can use.
2. Check the Search Results and see what Boards and Pins shows up
Take “Instagram” as an example. As you type the word into the search bar, Pinterest will then give you a list of suggestions you can use, along with relevant boards and pins.
You see in the sample photo above that the keyword “instagram” has some popular keywords, such as “Instagram captions”, “Instagram highlights”, “Instagram bio ideas” which you can use.
3. Narrow down your search to niche keywords
Hit enter and you’ll find a row of colorful tiles below the search bar. This is a guided search unique to Pinterest created to help you narrow your search.
If you click on one of the tiles, you will get more specific keyword suggestions that are related to your niche. See the example below.
Naming of Boards Using Keywords
As mentioned earlier, Pinterest helps content creators find the right keywords to use for boards and pins using the search bar. Here are some of the ways to optimize your boards using the keywords you found:
1. Choose a Board Category
A properly optimized Pinterest board contains the right keywords to be searchable on Pinterest. Choosing a board category sets it apart from the rest, and Pinterest should be able to recognize the difference.
According to Pinterest, a recognizable board is one with understandable content. Pinterest might help your Pins show up in the right searches if you assign a content category to your Pinterest board.
2. Write Keyworded Board Titles
When writing board titles, start with keywords that help users understand what it is. Keywords shouldn’t be too old-fashioned or hard to understand. It should be easy to research, straightforward, and relevant to your target audience. They can be up to 180 characters long, but don’t go overboard or they won’t be searchable.
Pinterest also helps users find the most relevant keywords for their board through their guided search.
The image above shows a few examples of what could be named in a board using the keyword suggested by Pinterest.
3. Use Keyword Rich Board Description
After creating and adding a title to a board, the next important thing to do is write the description. Board descriptions are words written to describe what the board is. It’s the content that helps reach the right audience.
Board descriptions should be simple and less complicated. Pinterest may recommend a few phrases, but don’t fill them with too many keywords, even if you have a lot on your list. Instead, fill in these keywords in a way that makes the content readable and understandable.
Below is a good example of a well-written board description with targeted keywords.
Naming your Pinterest boards with keywords is a way to track your content and promote your brand. With the right keywords used, you can maintain a connection with your target audience and increase the chances of your content reaching the top of the search results page.