Pinterest is often get overlooked for lack of mainstream excitement. Many do not realize that Pinterest is a good strategy for business. This platform is a perfect place to showcase your brand and business to the engaged audience, who are actively looking for information they’re interested in.
In this blog post, we will thoroughly discuss how to use Pinterest for business strategically and effectively.
Why Use Pinterest for Business
Pinterest is a visual search engine that works like Google where people go into search queries and look for what they are interested in. Every idea is represented by a Pin, which is an image that is searched and saved by users on Pinterest. Then, these Pins can link back to websites, which is why Pinterest is great for driving traffic and sales for your business.
Listed below are the important reasons why use Pinterest for business.
A. Pinterest expands the business’ reach
Pinterest has more than 300 million active monthly users. Of course, building the target audience will take some time, but with the number of active users, your business will have a high chance of succeeding and reaching the target market organically.
B. Pinterest allows viewing the business’ analytics
Pinterest allows you to see the analytics of your business account and the pins for free. The platform makes it possible to see all the engagement that people had with all the pins.
C. Pinterest helps users turn into business’ buyers
Pinterest makes it easier for users to view the details and information about the product. By clicking the URL link that is on the pin, the viewers will be directed to the evergreen website of the business and brand.
D. Pinterest drives business’ traffic
One of the most effective ways to grow the business is by driving traffic. Almost all of the pins on Pinterest have an evergreen website attached to them that takes them to the source of where that image came from.
7 Best Ways to Use Pinterest for Business
There are many ways to help your brand and business to grow by using Pinterest. Pinterest is a social media platform that is based on images. Pinterest is different from other social media because it is also one of the largest search engines on the internet.
Here are the best ways to use Pinterest for business:
1. Promote the Products
If the business focuses on selling products, the most obvious way to promote products is by sharing pictures and videos of them. With the visual sharing platform, it is easier for potential customers to know what the product is. As a business owner, ensure that the original pins are the actual products that people can purchase. Also, provide a clear description of what the product is, what is it used for, and its expected price.
2. Feature the Blog Posts
Bloggers use Pinterest to highlight their blog posts by creating visual albums of the content they publish. To do this, you would need to design and gather images or videos and post these as original Pins on your business account.
3. Share Videos
Videos work the same way blog promotions do, but you can also insert your videos into Pinterest. The sharing of videos can be very friendly when it comes to promoting the business. Featuring your products or services in tutorials or guide style pins yield higher conversions.
4. Conduct Market Research
When you get the hang of pinning images and videos, you might be curious about how well they are doing, right? Viewing the analytics of your pins will tell you how successful the pins are. It will show the data of how many times it was viewed, clicked, and engaged by your audience. Through these data, you will be able to determine how to improve your next Pins.
5. Create a Space for Collaboration
Pinterest allows you to collaborate with other Pinterest users and bloggers. Collaborating with people helps your pins to gain more exposure and build a large community. The other blogger’s followers might take an interest in your brand and share it with others.
6. Expand Your Website
You can use Pinterest to build on other promotion activities you are doing. Create boards that feature what your business or brand is and its purpose. You can also make Boards to document all the milestones that the business has achieved. There are Board ideas that will fit according to your target market, it is best to research on the Trending Boards on Pinterest that is according to your niche. This way, it will give you an idea of how to create well-engaged Boards.
7. Highlight Clients, Colleagues, and Others
Another way to promote business is to create Boards that highlight customers and all the people your business has collaborated with. These help in increasing the reach of your business, at the same time, maintain a long-term relationship with these people.
3 Examples of Succesful Businesses on Pinterest
1. Mission Hammocks
On a trip to Nicaragua, a man named Zach Wahl discovered a workshop that hired young people with disabilities to make handmade hammocks and hanging chairs. Zach helped the workshop build a brand based on their product. He also made a website that educates people about the mission of the company, the quality of the products, and the ways on how to use them.
Zach used Pinterest to help Mission Hammock sell their products worldwide. He helps the workshop hire ten more people with the money that was earned from the hammock sales.
2. Hart Studio
After finishing college with a degree in Mandarin, Hart Hagerty moved to Shanghai, where she worked as a trend researcher and fashion editor. She launched her line of traditional Chinese inspired tassel earrings. Hagerty used Pinterest as a source of inspiration and created boards to show people how to wear her products.
3. Future Glory Co.
Future Glory Co. was opened in 2013 by Theresa Lee. The company is base on making socially-conscious, handcrafted leather bags and accessories. She used Pinterest for branding and to find inspiration for products. Theresa now uses Pinterest as a researching tool for future products. She also used Pinterest as a way to drive traffic to her website.
That’s it! We hope this blog has helped you realize that Pinterest is more than just posting cool images and looking for recipes and guides If you’re selling anything on Internet, establishing a Pinterest presence for your business is worth exploring.