Getting verified on Instagram gives anyone a sense of satisfaction. It’s a badge on honor to have a verified IG account. Getting that small blue check badge beside a profile is like a status symbol of undisputed fame. We know this a question on everyone’s mind because we get it quite often. So many people want the verified badge and are willing to pay to get it. Which is why we felt it was so important to create this post. If you want to get a verified Instagram account no one can really do it for you except Instagram. However, anyone can apply for account verification.
Instagram outlines all the necessary steps required to apply for a verified account which can be found here. However, you can read more about the little nuances we’ve uncovered below.
Benefits of Being Verified on Instagram
The major benefit of getting a badge means the account has been verified by Instagram as authentic. In other words, Instagram recognizes it as the official account of the person or brand. Thus, it can be easily recognized by people who want to follow the brand’s Instagram profile due to the blue badge placed beside their profile. This provides followers with an assurance that the account is a legitimate representative of the account holder. Having a verified account also increases the chance your page will pop up at the top of the search results when someone searches your name. You’re not the only John Smith on Instagram. With the blue check mark, you can be THE John Smith on Instagram. Obviously on social the more visibility the greater potential for growth.
Who Provides the Blue Checkmark
Who is eligible for getting this “blue badge” of honor. Unfortunately, while everyone can apply for verification not everyone can enjoy or claim this badge yet, as this is mainly only available for public figures, celebrities, and brands. In fact, Instagram provides the badge to well-known personalities and brands once it is confirmed that it is the official account. So if your brand isn’t contacted by Instagram and has a low chance of getting impersonated, then most likely you can’t claim this feature yet. However, don’t fear, if you are a celebrity or have a trademarked brand with a solid following, continue reading on how you can request to be verified. We suggest you grow your following and add plenty of content on a regular basis before requesting to be verified.
How to Submit an Instagram Verification Request
Request to be verified. It’s easy, here’s how to do it.
From your profile click the hamburger menu on the top right.
Tap on Settings at the bottom of the screen.
Scroll down and tap Request Verification.
Apply by answering a few questions and attach a photo ID.
Requesting verification doesn’t necessarily mean you will get it However, there are some methods that may improve your chances of receiving a verification badge. Some of these methods include:
- Link your Instagram account to your official website – linking all your official social media accounts will help people determine your official Instagram account. This is also to avoid confusion especially if your brand has a similar name or other profile on Instagram.
- Aim to get featured on the Explore tab – Identify your audience, observe what type of content is getting featured on your Explore tab, and post content that encourages engagement.
- Use Instagram’s little-known features – Do you archive your posts? Your niche will most actively interact with your brand on Instagram if you’re using the newest features to share relevant, and exciting content.
- Get published in high-value publications.
Should I Hire An Agency to Get My Instagram Account Verified?
One of the main drivers behind this post is we often get many requests about paying to get an account verified. Note you do not need to pay an agency or marketer to get your account verified. As instructed above you simply need to submit a verification requests.
Getting Instagram verified is important when you’re building a brand or have impersonators creating accounts that others may potentially mistake for yours. Have you encountered a situation where you attempted to pay for Instagram verification? If so, please share in the comments below so that others may be aware of your experience.