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How to View Instagram insights

You can easily determine how may people view your profile. Follow these instructions:

  1. First, you need to change your profile to a Business Profile
  2. After a few days, navigate to the Insights screen within Instagram (the bar chart icon on top right hand corner). Instagram will have collected data on your account. If you already had a Business Profile, then there is likely already data available.
  3. View your Insights:
    • # of Followers
    • # of Posts
    • Impressions – The total number of times all of your posts have been seen.
    • Reach – The number of unique accounts that have seen any of your posts.
    • Profile Visits – The number of times your profile was viewed.
    • Followers Demographic (gender, age range, and top locations and followers time on Instagram)
    • Posts – if you click-through to a specific post, and click on “View Insights” on the photo, you can see the total Profile Visits and Reach that post generated. You can also see a view of all posts from the past 1 year sorted by impressions by clicking the See More link.
    • Stories – similar data as above
    • Promotions – if you paid for promotions, data on each promotion is available.
  4. Enjoy!

Hope that helps.

Charlie P

Charlie P

Charlie is CEO of Ampfluence -the #1 Instagram growth service, CEO of Triberr, a content and influencer marketing platform, and CEO of 99 Robots, a digital marketing & WordPress agency. He lives and breathes social media marketing, especially Instagram. He doesn't write much, but when he does, we all think it's worth reading!

Charlie P

Charlie is CEO of Ampfluence -the #1 Instagram growth service, CEO of Triberr, a content and influencer marketing platform, and CEO of 99 Robots, a digital marketing & WordPress agency. He lives and breathes social media marketing, especially Instagram. He doesn't write much, but when he does, we all think it's worth reading!
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