You can easily determine how may people view your profile. Follow these instructions:
- First, you need to change your profile to a Business Profile
- After a few days, navigate to the Insights screen within Instagram (the bar chart icon on top right hand corner). Instagram will have collected data on your account. If you already had a Business Profile, then there is likely already data available.
- View your Insights:
- # of Followers
- # of Posts
- Impressions – The total number of times all of your posts have been seen.
- Reach – The number of unique accounts that have seen any of your posts.
- Profile Visits – The number of times your profile was viewed.
- Followers Demographic (gender, age range, and top locations and followers time on Instagram)
- Posts – if you click-through to a specific post, and click on “View Insights” on the photo, you can see the total Profile Visits and Reach that post generated. You can also see a view of all posts from the past 1 year sorted by impressions by clicking the See More link.
- Stories – similar data as above
- Promotions – if you paid for promotions, data on each promotion is available.
- Enjoy!
Hope that helps.
9 Responses
Thank you! An useful pie chart!
useful pie chart!
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A really worthwhile guide
Just explored Instagram Insights after converting to a Business Profile. The breakdown of profile visits post impressions and follower demographics is a game changer for refining my social media approach.
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Great article! I’ve always been a fan of using Instagram Insights to better understand my audience, especially when promoting niche products like artisan jewelry. For example, I recently discovered this elegant site which showcases stunning brooches collections, and I noticed that posts featuring their pieces perform better when I adjust the timing based on Insights data. It’s amazing how small tweaks can drive more engagement when you have the right analytics!
This was super helpful – I was actually looking into Instagram insights because I’m helping a friend optimize their jewelry brand’s profile. It’s fascinating how much of a difference it makes when you start tracking content performance properly. One thing I’ve noticed is that brands with a strong visual identity, like the Carrera y Carrera site, tend to perform really well once they understand which posts resonate most with their audience. Having that kind of insight really helps shape future campaigns.
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