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Finding Instagram Content Ideas can be a struggle. Once coming up with concepts it might be uneasy to find the right visual.

Have no fear, we’re outlining simple ways to find content inspiration you can use to beat any design block.

In this article, we will share several tips about finding Instagram content ideas, so let’s get started.

Find Instagram Ideas in Comments

Every marketer knows that engagement is essential. Therefore, to find engaging content ideas take a look at popular content and the comments viewers leave. This includes things like their questions and comments. Also, take note of the most common topics.


During this process why not recheck if some comments are not responded to and reply to them. Always engage in conversation to let others know that their thoughts and comments are appreciated.

Source Instagram Content Ideas from Your Audience

Going through comments sometimes can be exhausting especially if you have more than a thousand comments to be sorted out. Instead, try another strategy.


Start an Instagram Story that contains question stickers or poll stickers to get an idea of what topic they are most interested in. Finding it hard to start good Instagram Stories that work? Check out our Instagram Stories Guide for more references.

Get Inspired IG Content Ideas from Competitors

One of the Instagram marketing strategy is to observe your competitors. Take time to check out their content. It is a good start to think about the style and approach they are using. Then use the research as a jumping point to plan your content. Gain insight by letting the competitors’ active followers know that you are around by following, like, or comment on their Instagram. This can be a strategic way to get a good idea of the marketing approach and the spice to your competitors’ content.

Use Keywords to Find Instagram Content Ideas

Running a search on Instagram can be another way to learn what sparks the interest of your target audience. Use the most relevant keywords related to your business and research them through Google or other SEO tools.


Type each word separately and look at the related suggestions listed along with that word. Go through each of them to get an idea of what is currently trending in your field.

Check out our Instagram SEO tips to see how you can optimize it!

Get Instagram Content Ideas from Pinterest


Pinterest is a goldmine for ideas and inspirations. Many creative ideas pinned all over the platform. The majority of pins from Pinterest contain links to the source that can be use to gain ideas. Many of them are gems!

One thing about Pinterest is the automated algorithm they have! Once a collection of liked pins is made, the Pinterest feed will keep sending similar suggestions according to the collection. You just need to make sure that the pins in the collection are those related to your business.

Search on Google Trends for Trending Instagram Interest


Get stuck? Google it!

Google Trends is a phenomenal platform to search for current topics. Simply determined a topic and identify how it can relate to your business. Do not go overboard with engagement at hot themes. Keep the choices coherent with marketing and promotion style because major changes will only hurt your own business and seem unprofessional.

Find Instagram Content Ideas from Forums


Have you ever heard about Quora? It is a platform where people ask questions and shares knowledge. People do take Quora seriously and this platform has meaty information that can be useful to trigger creative ideas.

Try to explore the platform and ask questions related to your business. There are many people on the platform who will come up with unique answers and great insights.

Final Thoughts on Instagram Content Ideas

Find best ideas for Instagram content can be challenging because it should be coherent with your marketing strategy. However, any efforts will paid at the end for those who consistently getting sweat in doing all the strategies of organic Instagram growth mention above.

Stay consistent and rock your ‘Gram!

Picture of Tirza N

Tirza N

Tirza is an advertiser, human rights advocate, and dancer. She is passionate about creating creative content and arts. She is a lifetime learner and always goes beyond her limit.

Tirza N

Tirza is an advertiser, human rights advocate, and dancer. She is passionate about creating creative content and arts. She is a lifetime learner and always goes beyond her limit.
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    17 Responses

    1. Thank you for creating a safe and inclusive space through your writing. Your compassion and empathy shine through, making your articles relatable and comforting.Rwcglobally

    2. The tip about utilizing Instagram Story question and poll stickers is brilliant! It’s a fantastic way to directly engage with our audience and understand their interests. Plus, it adds an interactive element to our content strategy. Can’t wait to implement this idea!

    3. I’ve never thought about using Pinterest in such a strategic way for content inspiration. The idea of creating collections and letting the algorithm guide us to similar content is genius. Definitely going to explore Pinterest more for fresh ideas. Thanks for sharing!

    4. Quora is indeed an underrated platform for gathering insights and sparking creativity. It’s amazing how diverse the community is, offering unique perspectives and valuable knowledge. Asking questions related to our business can unlock a wealth of inspiration. Thanks for highlighting this resource!

    5. Creating an Engaging Instagram Story from Your Website Content
      Introduction to Website Creation Journey
      The process of creating a website involves several critical steps, from brainstorming the initial concept to finally launching the site. Central to this journey is the interface design and user experience, both of which play pivotal roles in ensuring the website not only attracts but also retains visitors. With the proliferation of social media, leveraging platforms like Instagram has become a powerful strategy to further increase a website’s visibility and user engagement.

      Interface Design and User Experience
      At the core of any successful website is a well-thought-out interface design, coupled with an intuitive user experience. These elements are crucial in creating a smooth and enjoyable navigation process for visitors. The goal is to provide users with easy access to information, making their interaction as seamless and efficient as possible.

      Content Highlight for Instagram Story
      When it comes to creating an Instagram story, the content highlight should aim at showcasing the essence of your website. This involves carefully selecting pieces of content that not only represent your brand but are also likely to captivate your target audience. Highlights can include exciting features of your website, customer testimonials, or upcoming events.

      Steps to Convert Website Content into a Story
      1.Identify key content pieces on your website that align with your brand message.

      2.Design these pieces into visually appealing story slides using graphic design tools.

      3.Incorporate engaging elements such as polls or questions to encourage viewer interaction.

      4.Ensure each story slide is concise and directs viewers back to your website for more information.

      Engagement Increase Techniques on Instagram
      ●Utilize Instagram stories to run polls, Q&A sessions, or behind-the-scenes content to foster interaction.

      ●Include direct calls-to-action in your stories, guiding viewers to visit your website or engage with your content.

      ●Regularly update your stories to keep your audience informed and engaged with your brand’s latest developments.

      ●Measure the performance of your stories through Instagram’s analytics to fine-tune your strategy.

      By transforming your website content into engaging Instagram stories, you not only extend the reach of your digital presence but also create a dynamic avenue for interaction with your audience. This strategic move can significantly amplify your engagement rates and, ultimately, contribute to your brand’s growth on social media platforms.

    6. Debrecen fogorvosai a különböző szakterületeken széles körű szolgáltatásokat kínálnak. Ide tartozik az általános fogászat, gyermekfogászat, kozmetikai fogászat, implantológia és a szájsebészet. Az egyes szakterületek szakértői biztosítják, hogy minden páciens személyre szabott, magas minőségű ellátást kapjon

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