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Finding Instagram Content Ideas can be a struggle. Once coming up with concepts it might be uneasy to find the right visual.

Have no fear, we’re outlining simple ways to find content inspiration you can use to beat any design block.

In this article, we will share several tips about finding Instagram content ideas, so let’s get started.

Find Instagram Ideas in Comments

Every marketer knows that engagement is essential. Therefore, to find engaging content ideas take a look at popular content and the comments viewers leave. This includes things like their questions and comments. Also, take note of the most common topics.


During this process why not recheck if some comments are not responded to and reply to them. Always engage in conversation to let others know that their thoughts and comments are appreciated.

Source Instagram Content Ideas from Your Audience

Going through comments sometimes can be exhausting especially if you have more than a thousand comments to be sorted out. Instead, try another strategy.


Start an Instagram Story that contains question stickers or poll stickers to get an idea of what topic they are most interested in. Finding it hard to start good Instagram Stories that work? Check out our Instagram Stories Guide for more references.

Get Inspired IG Content Ideas from Competitors

One of the Instagram marketing strategy is to observe your competitors. Take time to check out their content. It is a good start to think about the style and approach they are using. Then use the research as a jumping point to plan your content. Gain insight by letting the competitors’ active followers know that you are around by following, like, or comment on their Instagram. This can be a strategic way to get a good idea of the marketing approach and the spice to your competitors’ content.

Use Keywords to Find Instagram Content Ideas

Running a search on Instagram can be another way to learn what sparks the interest of your target audience. Use the most relevant keywords related to your business and research them through Google or other SEO tools.


Type each word separately and look at the related suggestions listed along with that word. Go through each of them to get an idea of what is currently trending in your field.

Check out our Instagram SEO tips to see how you can optimize it!

Get Instagram Content Ideas from Pinterest


Pinterest is a goldmine for ideas and inspirations. Many creative ideas pinned all over the platform. The majority of pins from Pinterest contain links to the source that can be use to gain ideas. Many of them are gems!

One thing about Pinterest is the automated algorithm they have! Once a collection of liked pins is made, the Pinterest feed will keep sending similar suggestions according to the collection. You just need to make sure that the pins in the collection are those related to your business.

Search on Google Trends for Trending Instagram Interest


Get stuck? Google it!

Google Trends is a phenomenal platform to search for current topics. Simply determined a topic and identify how it can relate to your business. Do not go overboard with engagement at hot themes. Keep the choices coherent with marketing and promotion style because major changes will only hurt your own business and seem unprofessional.

Find Instagram Content Ideas from Forums


Have you ever heard about Quora? It is a platform where people ask questions and shares knowledge. People do take Quora seriously and this platform has meaty information that can be useful to trigger creative ideas.

Try to explore the platform and ask questions related to your business. There are many people on the platform who will come up with unique answers and great insights.

Final Thoughts on Instagram Content Ideas

Find best ideas for Instagram content can be challenging because it should be coherent with your marketing strategy. However, any efforts will paid at the end for those who consistently getting sweat in doing all the strategies of organic Instagram growth mention above.

Stay consistent and rock your ‘Gram!

Tirza N

Tirza N

Tirza is an advertiser, human rights advocate, and dancer. She is passionate about creating creative content and arts. She is a lifetime learner and always goes beyond her limit.

Tirza N

Tirza is an advertiser, human rights advocate, and dancer. She is passionate about creating creative content and arts. She is a lifetime learner and always goes beyond her limit.
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    1. Thank you for creating a safe and inclusive space through your writing. Your compassion and empathy shine through, making your articles relatable and comforting.Rwcglobally

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