Instagram geolocation stickers and hashtags are essential in Instagram marketing. They help brands get noticed with minimal effort. When a brand makes use of the Instagram geolocation stickers their post will show up in location-based stories or explore pages. This will increase the brand’s visibility and engagement. The same goes for hashtags. Social media has never been the same since the advent of hashtags since they are now the backbone of social media marketing.
Many brands are using both Instagram hashtags and geolocation stickers to promote business, events, and interaction between a brand and its target audience. In this article, we’ll discuss valuable hashtag marketing strategies and how to use the Instagram geolocation stickers.
Valuable Instagram Hashtags Marketing Strategies
The importance of hashtags in Instagram marketing cannot be over-emphasized. A single hashtag when used correctly can be a game-changer for a brand or business. Below we will discuss hashtags marketing strategies.
Brand hashtags are short, relevant, and memorable words that are unique to a brand or business. They might contain the brand name, slogan, or product name. This type of hashtag is more impactful and produces results. It helps a brand to keep track of all their content on Instagram from a single page. When the users are using the branded hashtags, it will generate brand visibility and engagement.
Benefit Cosmetic has a branded hashtag #realsies. More than 10k fans took a selfie of them using their product and it is absolutely impacting the brand’s visibility.
Community hashtags which are another version of branded hashtags are Instagram hashtags that help brands and businesses reach an even larger audience. It connects people with the same interests. This type of hashtag can build a connection with people who are really interested in what you do. It creates a sense of community for the target audience who get to meet and connect with people who have similar interests. This type of hashtag can lead to a movement that can do wonders.
Some examples of community hashtags are #weddingphotographer #travelphotographer #bakersofinstagram #foodiesofinstagram #interior design among others. You can find different hashtags that speak to you and pique your interest. These hashtags can be a product, service, location, or emojis.
This type of hashtag is great because of the limitless exposure it gives to a brand or business and it is no surprise that many brands add trending hashtags to their posts. Trending hashtags can easily boost the reach of a product or service. Anyone who goes through the trending hashtags will see the post and possibly engage in it. Although this hashtag has its downsides and requires an absolute understanding of the trending topic before jumping into it. It is still one of the best ways to get brand exposure and when used correctly can be a game-changer for a brand or business. If you do not want to jump into every trending hashtags you can wait until you see one that relates to your niche or you can add your niche-related hashtags along with the trending hashtags.
Trending hashtags can help to expose your brand to the audience that you are not targeting. A good example of this strategy is using hashtags like #love, #Instafood, or #babies which have millions of followers.
Campaign hashtags unlike community and branded hashtags have an expiry date. Brands use it to track contest submissions and or marketing campaigns. Marketing campaigns can be partnerships, product launches, or unique events.
The hashtags are usually bringing the message of the campaign. It is important to research the hashtag to avoid repeating already used or in use ones. it should be clear and easy to understand.
Challenge or Contest Hashtags
Contest hashtags are great for brand exposure because contest goes hand in hand with a giveaway and people love free stuff. This type of hashtag can generate a lot of user-generated content which is fantastic for a brand. It is a great way to kill two birds with one stone.
Another way to boost your brand visibility is through challenges. There is always a new challenge hashtag trending almost every day on social media. It is a perfect way to boost a brand’s reach and engagement. The good thing about challenge hashtags is that they can go viral and the brand can track the progress. All the brand needs to do is to create a challenge on social media and promote it with the hashtag.
Brands or businesses are usually using event hashtags when they are organizing an event. This type of hashtag has a starting and an ending date and revolves around the conversation about the event. This gives huge exposure to the brand and the event.
When the event attendees use the hashtags it creates awareness and encourages others to participate. An example of this type of hashtags is the #appleevent2020 on the example above.
The Call-To-Action Hashtags can make a big difference for a brand or business. Brands use this type of hashtag to encourage online users to perform a particular action that involves a brand. A CTA hashtag usually begins with verbs like talk or share followed by few words of instruction that pass across the message intended. It can also go viral and boost a brand’s visibility and engagement.
The CTA hashtag is one of the hashtags that easy to understand and doable. This type of hashtags helps people to talk or share the hard stuff. An example of this is #shareasmile #talktherapy #talkmentalhealth among others.
Niche hashtags are those hashtags that are popular within a little community with similar interests. It does necessarily have a huge following but there can help boost the reach of the brand. The great thing about these hashtags is that brands can easily reach their target audience who have a higher chance of engaging in the brand posts.
In the example above, we can see that #minimalistdesign is one of the niches of #interiordesign. People who love the minimalist part of interior design will connect better with the minimalist design hashtag.
Instagram Geolocation Stickers
Instagram geolocation stickers are assembled from the physical location of the user’s mobile device. Geolocations stickers on Instagram stories allow users to tag their contents according to their location.
When this sticker is added to stories or posts it acts as a content library sheltering all the geotagged media to a particular place. This can only be possible if you allow Instagram to publicize your location.
Why Instagram Geolocation Stickers is Essential?
It is no news that a lot of people search for local businesses on Instagram. And the best way to get discovered as a business or brand is by using geolocation stickers.
Geolocation stickers are essential because they can boost the reach and engagement of a business or brand. Adding these stickers will help a brand to appear in searches and bring potential customers to them.
Many businesses have testified to making sales because they were found by Instagram users through geotagging.
How To Add Location Stickers In Instagram Stories
The importance of geolocation stickers for brands and businesses cannot be overemphasized. Below we will list steps you need to take to add geolocation stickers to your Instagram stories.
- First, login into your Instagram account and slide right from your Instagram home feed to start a story. Then take an image or video as desired or choose from the phone gallery.
- When you are done selecting the image or video of your choice. Tap on the square smiley face (sticker icon) at the top of the Story screen.
- Select the Location sticker
- Type the location and choose one from the matching result that appeared.
- Rotate, resize, and move the sticker as desired.
- Tap “Your Story” once you are done and ready to post the story.
Any brand or business that is serious about social media marketing must understand the importance of Instagram hashtag marketing, geolocation stickers, and how to use them effectively. They are both life-changing and have the ability to turn an obscure brand into an overnight sensation. The reach and engagement that Instagram hashtags and geolocation stickers give brands and businesses on Instagram are insane. If you are looking for a sign to start using, this is the sign.