Are you looking for Instagram Reels Ideas for business? Congrats, you’ve landed on the right page! Instagram Reels is the newest ‘Gram trend, just waiting for business owners like you to leverage.
Ready to get ahead of old school competitors?
In this article, we rounded up a list of 19 Instagram Reels ideas with some great examples. Let’s take a look at them!
Why Instagram Reels?
Instagram Reels are a new way to engage with the current Instagram community and reach a wider audience. You could be missing out on a huge opportunity for your brand or business if you are not sharing Instagram Reels.
According to Instagram, if a reel is featured in Explore the account holder will receive a notification. Featured reels are a selection of public reels chosen by Instagram to help users discover original and entertaining content to inspire them. If you want your Instagram Reels to be featured in Explore make sure you have a clear strategy and goal when using it. So the creative would be stand out and inspiring.
Keep in mind that the Instagram Reels music feature may not work for all Instagram accounts. If you notice your account doesn’t have the music feature, don’t panic! There are ways to work around it by recording your own music or audio or just edit the video outside the Instagram Reels.
Now, let’s take a look at each Instagram Reels Ideas to get started!
Instagram Reels Idea #1: Go Behind The Scenes
Behind The Scene (BTS) videos are interesting because audiences would get to see the real side of the brands or content creators. A good BTS Instagram Reel Video could be bloopers or anything behind the process of making great content shared in the feed and stories.
The first example is Jordi Koalitic, an expert in creative photography and Instagram Reels video creator. In his video, we can see the BTS of his awesome pieces of art posted on his Instagram page.
Instagram Reels Ideas #2: Re-Introduction
People love stories. Especially if the stories are inspiring so they can absolutely learn from them. Business profiles on social networks need to maintain social aspects where people stay connected to their customers on a personal level. Introducing the team behind the brand or business and tell how it began can be the way to try it on.
As marketers need to pay attention to both old clients or audiences and potential new audiences, Marketer Natasha has shared a great re-introduction Instagram Reels video with her followers and is an awesome presentation of everything mentioned above!
Instagram Reels Ideas #3: Before vs After
One of the most popular ideas for Instagram Reels in Before vs After videos since it shows a result. People is interested in seeing result of something, that is why this kind of video is appealing. The combination of intrigue and satisfaction is a success recipe for making great Instagram Reels and it will absolutely work to increase engagement.
Before vs After video can showcase any type of service work or product. Always keep in mind that there are few restrictions on how an aspect of businesses is presented on Instagram. Keep it simple, attractive, and relate to your business.
Take a look at Blankslatereno’s video who does an amazing job showcasing their services and final product. This repurposed Instagram Reel from TikTok is implying that visual elements really make differences.
Instagram Reels Ideas #4: Tips and Tricks
Content about tips and tricks or hacks mostly become popular because they have learning values for the audiences. Share knowledge to help audiences by creating Tips and Tricks video to reach more people and at the same time bringing values for them.
Sugar Geek Show has a great example of the Tips on How to Temper White Chocolate that could take a look at. A digital marketing agency can always whip up at least 5 sentences that can follow some promotional material that was either used or left sitting on the shelf for too long.
Instagram Reels Ideas #5: Do Challenges
Challenges are a great way to engage to the community. There are so many social media challenges happening each day and it shows how effective this strategy is. Dances are always popular and they can be used in a combination with some other type of video when it comes to business or brand promotion.
Check this popular Instagram Reels Dance Challenge Videos by Harrison and get inspired!
Instagram Reels Ideas #6: Intriguing Sneak Peek
A sneak peek of a product is something businesses and brands leave to influencers. However, for new brands and businesses, it is something that still good to be done to build a solid network.
Start looking for some influencers that might be interested in showcasing your product and collaborate with them to take a sneak peek Instagram Reels video. A giveaway with some specific conditions can also be done as long as it is related to your promotional campaign.
Halys world is a great example of influencers that make collaborations with big and small companies for promotional purposes.
Instagram Reels Ideas #7: Join the Trends Crowd
Jumping on a current trend is always a great idea to be visible in the social media crowd. Promoting products through popular trends might be the most effective way to drive more potential customers.
Stay informed on the worldwide trend so your Instagram Reels will get a greater opportunity to be featured on Reel Explore Page.
See how Christopher does his Instagram Reels to consider showing an entire collection for example.
Instagram Reels Ideas #8: Fashion Videos
Fashion Reels can be fun if you did it right! Look at the huge brand Louis Vuitton that showcases bits of their collection in aesthetic yet pleasing Instagram Reels videos.
Consider making some type of fashion show with a twist on a world designer to attract more views.
Instagram Reels Ideas #9: Food Recipes
Food recipe reels can be interesting in so many ways. It can be a good idea for brand who selling cutlery, spices, or cooking ware. The Instagram Reels Video can portray the functionality of the products.
Another good idea is to make specific dishes using one particular product to showcase how great is the product – just like the telemarketers do on TV! See how Pura Indonesia did it!
Instagram Reels Ideas #10: Travel Videos
Instagram Reels Videos about traveling doesn’t always have to be travel stories. It can be traveling tips or recommendations of travel destinations.
The #FOMO or #fearofmissingout is a powerful way to gain new followers and tap into new sources of inspiration. FOMO Instagram Reels should depict some exotic travel destinations, street foods, or any type of feature related to traveling.
Savi & Vid, a couple who travels around the world share travel destinations Instagram Reels video for particular seasons. Their video inspires audiences to go to those locations on their own and it would be a great fit for brands that have travel agencies.
Instagram Reels Ideas #11: Work on Evergreen Content
Repurposing content is a great way to introduce a brand to new followers and make short review of the previous content that they might be less interested in to watch.
Dayna and Brian Lee did an amazing job introducing their Instagram page with a Repurposing Videos Reel. Their type of profile might not be a brand, but at 68.4k followers that certainly has an impact! Micro-influencers can have a significant contribution to businesses marketing campaigns.
Instagram reels Ideas #12: Tutorial Videos
Tutorial videos or how-to videos are a secure approach when it comes to the type of content people enjoy watching. Instagram Reels are a super format for them especially if you have clear concept how to outline the content.
We have a great example by Kiel James Patric, a photographer documenting moments of his life. He reveals how he harvests Sunflowers seeds and this video gets more than 84k views!
The informative aspect of a how-to video can be based upon a piece of information that people may not know, but would definitely find interesting. Brainstorm some ideas and get Reeling!
Tip: A how-to Instagram Reels video with some materials or food may gather a bunch of likes and views!
Instagram Reels Ideas #13: D.I.Y Projects
D.I.Y or Do-It-Yourself Instagram Reels video can also be a great idea especially if you or your business are selling artsy products or crafts. There are many types of accounts that reveal specific skills and talents in making D.I.Y projects.
Hometalk is a great example of how to transforms storages into a stunning craft. Make sure to check their Instagram Reels videos!
Instagram Reels Ideas #14: Highlight Your Products
Do you know that you can add Instagram Shopping to Instagram Reels? Just like some brands do the Instagram Live Shopping. Only a very little user has explored this option so it can probably help you jump out of the Reeled crowd!
Marissa has a great example of how to use Instagram Reels for her brand That Cheese Plate including how to present them on the profile in general. She has been using Reels to showcase her awesome products and add an informative and engaging caption to grab the audiences’ attention.
Instagram Reels Ideas #15: Community and Employee Spotlight
User-generated content (UGC) can present your products in the best possible way. Whenever customers add some content on their profiles and mentioning you, make sure to always share their posts on your profile and save it for any future compilation you may be able to make.
Fenty Beauty is a master of repurposing their clients’ content both on TikTok and now on Instagram Reels. Remember to always repost User Generated Content the right way!
Instagram Reels Ideas #16: Create a Listicle
A listicle can be a fun and inspiring material to go viral. Create a list of favorite TV shows, events, or places to visit. Use the content when you go on holiday to keep in touch with the customers. Let them know what interesting places they are going to see by stay tuned on your Instagram Reels.
Everything depends on your niche. Here’s an example from Erica who presented an Instagram Reels video about 5 Steps Routine for Getting Young Kids Out the Door in the Winter. Pretty interesting!
Instagram Reels Ideas #17: Days in Life
There are many things to present in the ‘a-day-in-the-life’ reels video. Mix personal and professional sides of your brand or a little bit of both. Simply share a personal routine with followers or make shot interviews with employees.
Tom Daley has an interesting video to check on how he shared what his Wednesday morning routine looks like. Keep in mind that always preparing this kind of content relatable and simple.
Instagram Reels Ideas #18: Answer FAQs
Things to get followers to engage more with your brand is by answering their questions! The FAQ Instagram Reels video is similar to a regular story or video but you need to organize them to fit into a fixed time slot.
We choose an example from Scout Paramotor who has several FAQs videos about the questions from their followers.
Instagram Reels Ideas #19: Teaser Videos
Let your followers know about any interesting video on your website or YouTube or maybe podcast episodes is a great way to refresh your social media platforms. Make a few teasers on the topic of the episode with creative visuals. You can also talk about stuff and record it to grabs the attention of the audience.
Singapore Guidebook has some videos of a teaser about their visit to a particular place and added a CTA so followers can check out their YouTube Channel for the full video.
Final Thought on Instagram Reels Ideas
Instagram Reels Ideas we shared are just a few to keep your social media game on! Explore the Reels and make yourself comfortable with organic Instagram growth using Instagram Reels.