Instagram Shoutout: What You Need to Know

on Dec 04, 2019 with 2 comments

What is a Shoutout?

If you haven’t got a clue what an Instagram shoutout is, don’t worry, you are not alone!

Let’s start with the basics. A shoutout is when someone with quite a large following puts up your picture on their profile. They will often also mention your account in their caption and mention something like ‘hey, if you want to see some great content, then go and follow @thataccount’. So you can imagine, that if your Instagram account gets a shoutout from these big accounts, then you have an instant win and you can expect loads of big follower gains.

Let’s see a few examples:

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How Much Does a Shoutout Cost?

That’s a tricky one because Instagram doesn’t have a price list for shoutouts. The cost of each shoutout depends on many variables, which some of the most important ones listed below. Check them out:

  1. Size of IG account:

    This is the most obvious one. The bigger the Instagram account, the higher the cost. You can’t expect an account with 5,000 followers to charge the same cost as an account with 100,000 followers, right? The rewards you are going to get in each case will be very different.

  2. Industry:

    That’s also another important factor to consider. The prices for a shoutout among the different industries will vary significantly according to the industry’s popularity, demand, and so on. For example, a shoutout in the crowded fashion industry will likely cost much more compared to a shoutout in the electronics industry.

  3. Time:

    The time of the day, seasonality, and even the timing with various life events can also affect the cost of your shoutout. For example, shoutouts will be much more expensive if they are planned to be posted during Instagram peak hours.

  4. Link in Bio:

    And lastly, the cost of a shoutout also depends on the little extra and additions you might be getting along with the shoutout. For example, if your influencer will also add a link to their bio, then you need to expect the price to rise.

Who Can Do a Shoutout?

  • Individuals

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  • Brands

Nevertheless, it doesn’t end here. Brands often do shoutouts to increase their brand awareness, drive engagement, and build brand equity. Here are a few examples:

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How Do I Find Someone to Give Me a Shoutout?

Option 1: Do it yourself

The first step to getting a shoutout is to do some research on Instagram You will have to look a little bit, and dig in in the hashtag world to find out people who might be interested to collaborate with you.

So, you can start searching for relevant hashtags that will lead you up to the people you are looking out for. For example, if you are a fashion blogger, and you are looking for someone to give you a shoutout then make sure that you start following hashtags like #fashionicon #fashion #fashionweek and so on.

Once you find quite a few people that you think you could make a good team, then you need to get them to notice you. Feel free to like their posts, reply to their stories, leave some kind comments and follow their account.

And as you can imagine, the next step is to reach out to them directly via DM. You can drop them a polite and short message to begin a conversation and talk to them about your idea. Once you get a reply, then you can start planning the shoutout and close the deal.

Remember that this process might take some time, it doesn’t happen overnight – so stay patient!

Option 2: Buy them online

Nobody can deny the power of a shoutout. Can you imagine a person with 20K followers shouting out your name in their caption? Can you imagine how much followers this is going to bring?

After reading this article, one thing we know for sure is that Shoutouts do matter nowadays. Now that you know everything about shoutouts, you are all ready to enjoy some new followers’ strike and likes roll. You know there are 2 ways to get there – either through your research and digging, or through a paid app that will do the job for you. The choice is yours!

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