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instagram story views declining

There is nothing more discouraging than waking up to see your Instagram stories views dropped. Alright so there are some things worse than that 🤕  BUT… If you’re an influencer, brand, or social media manager declining story views or Reels views are a huge deal. Right? Here’s the good news, the ‘gram is not dead and you’re probably not shadowbanned. 

There are many reasons your Instagram story views may be declining.

Let’s dig into some of the major reasons your views might be decreasing and how you can start fixing that problem today. 

Reason #1 Previous Story Views Were Bot Generated

The most common reason your story views are declining is a previous spike in inauthentic engagement. This means you managed to land on a bot trigger, used an engagement app, purchase engagement (likes or follows), or invested in some weird blackhat software that auto engaged for you.

Instagram Story Views Bots
If you’ve noticed an increase in followers or likes from accounts that are clearly bot accounts or fake accounts you may have amassed fake views in the previous period, which is why story views are declining rapidly. Typically, you’ll know if you used software or purchased engagement. However, in some rare cases, you may have used a hashtag that spurred bot engagement.

Swap hashtags out Remove Inauthentic Followers

To correct this issue, identify the period prior to the decline and swap out the hashtags used in that period so that you don’t get an inauthentic spike in the future. Also, remove inauthentic users from your followers’ list. More importantly, if you’ve purchased engagement or used some sort of application avoid doing so in the future as it inflates your data leaving you with skewed information that does not correctly correspond to your organic data.

Reason #2 Stale or Status Quo Content

If your content is stagnant in the sense that it’s not evolving, keeping up with the trends in your niche, or hitting the right mark with your followers you may need to switch your creative strategy up. This may be one of the big reasons your Instagram story views dropped in 2020. 

come up with more creative ideas

If you’re struggling to come up with creative or trending content in your niche simple search what’s trending on the explore page provided that you are following similar accounts in your niche. Alternatively, you can also search for trending stories using location tags or hashtags on your IG.

To say it plainly, find out what content is working now, and shift your creative strategy. Research is your friend, not your enemy.

Reason #3 Neglecting Your Story Hashtags

Hashtags make your content more discoverable. Neglecting hashtags can be the culprit of declining story views. Keep in mind you can use 10 hashtags in each story. This includes 1 sticker hashtag, text hashtags, and a geo-hashtag.

use hashtags in stories to increase views

Reason #4 Unengaging Content

It’s quite simple really. If you are posting stories that are with no strategy or medium for engagement it’s likely you’ll get fewer interactions and declining story views. Instead, create a storyline and give viewers a reason to engage with your stories. Quizzes, reveals, high-value give the viewer a reason to come back, interact, and share. 

Instagram stories engaging content

Reason #5 Poor Timing Strategy

The most common mistake people make when posting stories is posting a lot of content at one time and then ghost followers for several days. In contrast, popular accounts frequently post without fail. However, you’ll notice timing and consistency are crucial to developing a strong engagement strategy.

Instagram Timing Strategy

Here are some things you should consider with regard to timing strategy: 

  • Post stories when your followers are online
  • Space them out appropriately.
    • For example, “reveal stories” may require 2 stories posted consecutively.
    • Whereas, a “day in the life” storyline will require you to post throughout the day.
  • Don’t post excessive content for volume’s sake.

Always take timing into consideration when posting stories.

Reason #6 Lack of Reciprocation

Do not be that person who just wants someone to share or view your stories. People find this type of person very annoying and will soon stop following you for someone who does engage and share. Community reciprocation is like social karma. The more content you meaningfully engage with the more others will engage with you as well. 

Instagram Story Views Reciprocation

Reason #7 Cancelled Culture

Canceled culture is a new online PR crisis, wherein brands or influencers provoke digital activism.  Dropping the ball on sensitivity and communication strategy can result in an audience spiral on organic Instagram growth. Remember, social media content is forever, you can’t turn back time, once it’s online it’s available for the world to see. Glossier is a good example of powerful Instagram brands that can be canceled by the internet

Final Thoughts on Declining Story Views

If you follow the tips above you should be able to determine why your story views are declining and what path you need to walk down to maintain your reach on Instagram. Remember trial and error is essential to uncovering what’s behind your story views declining on Instagram. It’s best not to try to game the system or attempt to beat the algorithm.                   

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Ampfluence Team

The team behind the best Instagram Growth service on the web. Ask us how we can grow your account, or just send us love letters. Amplify Your Influence today!

Ampfluence Team

The team behind the best Instagram Growth service on the web. Ask us how we can grow your account, or just send us love letters. Amplify Your Influence today!
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    17 Responses

    1. This article is stupid and I think we all know it’s complete bullshit! They denying this shadow ban thing and this is the top answer on google?

    2. Should I use my personal Instagram for business? – Famuse : #1 Models, Actors, Agencies, Photographers & Talents Booking Platform

    3. I am Instagram user MX takatak user YouTube user most user chingari user in anypoint platform with me using but my video views followers is very low can I have a help me you can help me my problems I am very hardworking my every videos but not know anything benefit please help me I am very sad

      1. Hello sir i am insta user I will every video content it’s very best best best performance with Instagram and I will really hard working by creating videos but not any any benefit like followers views is very low so please community guideline help me because my view and followers is very low and I am very sad I will hardworking by 2 year completely my creating by videos and already two account my I don’t remember my password so into account its remove and I will creating by third account but this account it’s very low growing so please Instagram guideline help me.

    4. I’m seeing a lot of blog readers commenting on Instagram Story Views Dropped and How to Fix It – Ampfluence. I’m curious to know if anyone has any insights on what might be causing this and how to fix it.

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