Pinterest has become one of the most popular social media platforms that many businesses use most of the time today. Besides being a visual search engine, this current giant company is creating a buzz in many industries around the world. Pinterest has helped businesses grow their brands, reach their target market, and effectively boost their marketing strategy. Does it mean Pinterest marketing worth it?
In this article, we will dive deeper and analyze the worth of Pinterest marketing to your businesses.
Who Should Use Pinterest Marketing?
As huge as it sounds, Pinterest is unfortunately not for everyone. There are different types of business models around the world. Therefore, before you jump in and make huge expectations, it is best to know in advance whether or not your business can use Pinterest effectively for marketing. There are two general guidelines you should be aware of, and they cover the types of businesses that are proven to work on Pinterest. The following are:
- B2C businesses typically benefit more from Pinterest marketing than B2B businesses
- Visual products and great content, including infographics and DIY content.
If you think Pinterest is where most of your target audience is, there’s no reason to doubt it in the first place. At the end of the day, the very person who can answer the question of who should use Pinterest marketing is you, because you know your product or service more than anyone else.
In the meantime, Here’s a list of audiences that are currently on Pinterest:
- Pinterest has a large demographic, but it’s mostly made up of women. According to a study, 83% of women in the United States, aged 25 to 54, are on Pinterest.
- About 50% of all new sign-ups are men.
- Pinterest users are twice as likely to have high, educated incomes than they are to be low income, which means more purchasing power. A recent study found that 39% of Pinterest users have a combined family income of $ 75,000 or more per year.
So if marketing on Pinterest works for you, then you have a great platform to begin with!
Is Pinterest Right for Your Business?
There is no doubt that Pinterest can be a great platform for a strong social media strategy. Imagine the tons of benefits you can get if you use it to advertise, grow your brand, and get traffic. However, some businesses are still wondering if Pinterest is right for them or not. If you are one of them, here are a few factors to consider:
1. Check your Traffic Referral
Google Analytics is one of the tools you can check to see if your site is receiving traffic from Pinterest or not. If the results say yes, then it’s probably best to give it a try.
2. Determine if you Have Pinterest Worthy Content
While Pinterest is a visual search engine tool, users don’t just have to rely on eye-catching visuals to grab attention. On top of that, you also need to consider whether or not you can share valuable content with your audience. These two important factors will contribute to the success of your Pinterest marketing. Read How to Make Quality Pins on Pinterest to understand what is Pinterest-worthy content.
3. Self-Assess your Interest In Pinterest
Even if you have valuable content and visually appealing images to share with your target audience on Pinterest and your Google Analytics says that you are getting website traffic from the site, but if you are finding the platform too complicated and unpleasant to use, then it’s best to opt out of it sooner before it harms your business further.
Evaluate for yourself whether marketing on Pinterest is really your area of interest or not, otherwise, you may end up just wasting time, energy, and resources.
4. Turn it into Passion
Explore the Pinterest platform and see if it’s something you’re passionate about for the long haul. Whether you’re a business or just someone who enjoys pinning content, marketing on Pinterest isn’t going to be such a bad idea after all.
If you are passionate about your Pinterest marketing, there’s a 100% chance that you can turn that passion into something that will drive a lot of traffic to your site. If you do this consistently, you can create many successful Pinterest marketing strategies for your business.
5. Test your Creative Tensile Strength
One of Pinterest’s best practices is to create high-quality, valuable visual content. If you think you can do it consistently, you’ve got creative tensile strength.
Some companies hire professionals just to provide a constant stream of high quality content that their target audience could benefit from. Either way, the most important thing is that you can consistently provide content that is related to your niche, interesting, valuable, and relevant.
Why Pinterest Marketing is Worth It?
With the massive growth and popularity of Pinterest, there is no doubt that its platform is a great opportunity for businesses. Brands and content creators can use Pinterest to find a whole new audience. The following are some reasons why Pinterest marketing is worth it:
Connect with Highly Eager and Ready to Buy Target Audience
The following is true about the profile of most Pinterest users:
- 98% of Pinners have tried something new they found on Pinterest
- 77% of users bought a new product or brand
- 84% of Pinners actively use Pinterest when trying to decide what to buy
The data presented indicates that most of Pinterest’s audiences have additional disposable income, so they are willing and ready to purchase online. For businesses, then, this is a good opportunity to start developing robust marketing strategies.
Keep your Pins Circulating for Ages
What sets Pinterest apart from others is that the data shared in their platform can continue to flow for a long time, as long as it remains relevant and valuable to its target audience.
Unlike other social media platforms, people don’t just go to Pinterest to connect with other users, but primarily to find and save ideas.
Because pins can continue to circulate for centuries, they help a lot in building brand awareness without spending too much time and effort.
Attract Users Who Are Casually Browsing & Actively Searching
Unlike Google, Pinterest attracts users with visually appealing images. Even if you are not actively searching for information, you can still enjoy browsing through different types of visually appealing information on their feed. It is truly a versatile platform that can give businesses the best of both worlds.
Pinterest Converts More Browsers into Buyers
One of the reasons Pinterest marketing is worth it for businesses is that, unlike other social media sites, they can quickly convert visitors into leads or sales. Twitter, on the other hand, has a low conversion rate. Perhaps because most users care less about a specific product tweet unless it has been endorsed by a high profile celebrity. Pinterest, on the other hand, has just gotten businesses a lot better by showing that valuable content has the potential to drive traffic and increase sales.
User Engagement is Addictively High
Numerous testimonials from Pinterest users show just how addicting Pinterest can be. For some, this is a go-to platform for inspiration, ideas, and fun due to a wide variety of visually appealing content to browse.
One of the reasons that user engagement on Pinterest is relatively high is that the platform itself is very straightforward and easy to navigate. For businesses, advertising or promoting pins is less complicated. It allows them to take advantage of a wide variety of useful marketing tools perfect for growth and success. Some popular Pinterest tools include Pinterest Analytics and Pinterest Lens as seen on the images below.
As long as your target audience is on Pinterest, Pinterest might be worth it for marketing! It is a gateway to success, making it easy for new products to be discovered, bringing in new leads that convert sales, & helping businesses grow their brand. If you do decide to use Pinterest to market your brand, be sure to use the platform’s best practices to reach a wider audience for your niche.