Unless you’ve been living under a rock you must be familiar with a Pinterest. This booming social platform is all the rage for discovering content, products, and ideas all from every corner of the web. While many people are familiar with a regular Pinterest personal account not many are familiar with a Pinterest business account.
In today’s article, we will discuss the difference between a Pinterest personal account and a Pinterest business account.
Pinterest Personal Account vs. Business Account
A Pinterest personal account is suitable for casual pinners. If you’re using Pinterest to discover products, trends, or explore some of your favorite interest a personal account is all you need. A personal account allows you to create boards, create pins, repin content, and engage with other users on the platform.
In contrast, a Pinterest business account comes with distinctive features that are great for businesses of all sizes. You can easily switch your personal Pinterest account to a business account. You can also connect your Pinterest business accounts to other media platforms such as YouTube, Facebook, Instagram, and even Etsy.
The Differences Between Pinterest Business and Personal Accounts
Although the overall look of a Pinterest business account is similar to a personal account a business account includes unique features that are helpful to business owners and marketers alike. Let’s explore these features in further detail below.
Pinterest Business Account Features
Pinterest business accounts have unique features that are broken down into 4 primary sections. These sections include:
- Pinterest Business Hub
- Pinterest Advertising
- Pinterest Create
- Pinterest Analytics
Pinterest Business Hub
Pinterest’s business hub provides an overview of a business account. It includes information like analytics overview, ads overview, and Pinterest business resources. This “hub” provides a simple interface that helps business users easily obtain relevant business information.
Pinterest ads make it possible for marketers and business owners to advertise content to other users on their platform.
According to Hootsuite, Pinterest users make more purchases compared to other top social media sites. Therefore, it’s advantageous for business owners to advertise their products or services on Pinterest as the platform provides a paid marketing opportunity to generate visibility, traffic, and sales.
Similar to Facebook ads manager, Pinterest advertising allows business account holders to create, view, edit, review, and see the history of their ads on Pinterest. Simply put it’s the section business account holder can use to manage their advertising campaigns on Pinterest.
The Pinterest Create section allows business account holders to create pins, product pins, campaigns, or quick ads. Generally, business account holders use the create section to create Pins in bulk. Instead of manually pinning content typically social media managers create Pins in bulk and schedule them to be published at a later date.
This section also gives Pinterest business account users the ability to optimize their pins with the platform’s keyword tool. Optimizing pins on Pinterest helps users find your content and it also helps search engines index the content as well. Pinterest is particularly famous in the business community for being a social network that drives a great deal of organic traffic.
Pinterest business accounts provide you with analytics (for free) to allow you to study your audience, know the type of contents that engage better, understand your followers, and lots more. You should carefully monitor your progress and scale performance, as well.
Why Use Pinterest for Business
What’s fascinating about Pinterest is it has more than 335 million monthly active users and a very high engagement compared to other social networking sites. Using the right strategies, you can use this free social media platform to target a specific audience, market your product or services, and connect with more people. Current statistics have shown that trending pins on Pinterest include food and drinks, DIY and crafts, home decor, women’s fashion, hair and beauty, and lots more.
How to Set-Up Your New Business Account on Pinterest
It is easy to create a business account on Pinterest. You will need to enter your type of business, contact information, your company info, etc.
Follow these steps to set up your Pinterest business account:
1. You should visit the Pinterest business portal at business.pinterest.com to get started. You can either open a new account or convert your personal account.
2. Verify your website so it will show on your profile. Follow these steps to get it done:
- Go to the settings area and input your website URL, then click the Verify button.
- Pinterest will take you to a page that allows you do download a unique HTML file. Click the option to download the file and hit SAVE, not open.
- Next, you log into your server where your website is hosted (you can hire a website professional to handle this technical aspect, that is if you can’t do it).
- Go to your website’s root directory and upload the HTML file you downloaded earlier.
- After you’ve uploaded the file, go back to the Pinterest page, and complete the verification process. Add a logo to your Pinterest account or profile.
3. Create boards and start pinning!
Don’t forget to promote your Pinterest account on other social networks, your website, and even using Pinterest ads.
Switching Back to Personal Account
Sometimes, there might be a reason you want to switch back to a personal account. As you have already seen, there are significant differences between personal and business Pinterest accounts.
One of the biggest reasons for switching from a Pinterest business account to a personal account is the shutting down of a business or transfer of ownership. As explained earlier, a business must have its website verified with Pinterest, and you might want to transfer the ownership to new owners who operate another Pinterest business account.
Here are the simple steps to follow to convert your business account to a personal account:
- Log into your Pinterest account and look for the menu then select Settings
- Next, you choose Account settings on the left side of the screen
- Scroll down and select Convert to a personal account
- Edit your name (optional) and click Convert account
Meanwhile, do note that you will lose access to ads manager and analytics. Although you will be able to upgrade to a business account again, you’ll also lose some reporting data.
Pinterest stands out among other social sites as it is more visual and engaging. You should include it as part of your marketing strategy because that is what smart marketers do. On a more serious note, Pinterest is known for driving highly commercial traffic to websites. As a result it’s a platform business owners should not ignore.
Do you need help growing your Pinterest business account? Ampfluence’s Pinterest Growth Service can help you grow your Pinterest account.