If you’ve leveraged Pinterest for your content or business but aren’t getting great results, you might need to check your stats. Do you create quality pins on Pinterest that make the best impressions? If not, you might need to change your tactics seriously, as Pinterest is smart enough to determine whether a pin is valuable or not.
In this article, we share some effective steps on how to make quality pins on Pinterest that stand out.
How Pinterest Works
As a visual search app, most Pinterest users are easily drawn by high-quality, attractive photos that appear in the smart feed. When they find them useful, they pin those images and save them on different boards to categorize and organize their pin collections.
Since most Pinterest users want to be well informed, they will also click on the pin and be taken to the original webpage that has the information they’re looking for.
For example, when you search for a new Mexican recipe, simply type the most relevant keyword “Mexican Recipes” into the search bar. This is How Pinterest search works! It will display a variety of results when you are typing the relevant keyword. As you scroll through the suggestions, the photo that appeals first is probably the one you’ll click.
Factors that Determine Quality Pins on Pinterest
To determine a Pin’s quality, you first need to understand how Pinterest’s algorithm works. The Pinterest algorithm has been programmed to determine the quality of pins using these factors:
Pinterest algorithm also checks the quality of your website. The more popular the Pin becomes, the better your website ranking will improve.
So, how can you improve your domain quality in the short-term?
There are some steps you can take to improve the quality of your domain:
- Convert your Pinterest account to a business account.
This step will help you better understand how your Pins and Boards are performing through analytics, increase your website traffic, and get more repins for your post. You can learn How to Create Pinterest Business Account here.
- Remember to verify your website so that Pinterest recognizes that the source of your Pins is legitimate.
- Improve your ranking through rich pins. Rich pins are organic Pins that automatically syncs your website information with your Pins.
- Pin frequently on your Pinterest account so the algorithm will recognize you as an active and engaged user that might reward you in the end.
- Create high-quality, interesting, and valuable fresh pins that many people will want to save, engage with or comment on.
To become a valuable and high-quality Pin, it must have a high engagement rate and great popularity! This means more people saved, clicked, commented, zoomed in, and added the pin to their boards to make it rank higher.
How Can I Get Better Engagement on My Pins?
If you want to get more people to engage on your pin, you can do the following:
- Start with the title of your Pin. Make it compelling and appealing to your target audience to encourage click through.
- Use high-quality images or graphics. Remember that Pinterest is a visual search engine, so the images or graphics you use should be as compelling as your headlines.
- Check your metrics. It helps a lot if you check the performance of your Pin regularly.
Pinterest algorithm also determines a pin’s quality through pinner quality. If you have valuable content to share, not only will you get more engagement and sharing, but you’ll also gain favor by ranking higher in the feed.
How Can I Become a Higher-Quality Pinner?
Improving your pinner quality can be done through these steps:
- Get active on Pinterest. Be consistent in making fresh pins and repinning posts every day.
- Pin popular content. Popular content, once pinned to your account, will attract more viewers to your profile, increasing traffic and followers.
- Pin the content that is relevant to your niche. High-quality pins shared with your target audience can also increase sales.
- Increase Pinterest engagement and traffic. Pinterest analytics will help you improve pin quality by letting you know which “trending” pins you can pin or copy to improve your marketing strategy.
How Frequently Should I Pin New Content?
One of Pinterest’s best practices is to be consistent in sharing content on Pinterest, which means 20-30 Pins per day. You can use a Pinterest planner to space out your Pins throughout the day and to automate all of your posts.
Increase Pin Relevance
While the Pin quality is important to improve its ranking, the relevance of the Pin is just as essential. The relevance of your Pin allows it to land on the right pages of what people are looking for. For example, if your Mexican Recipe Pin lands on the Japanese recipe landing pages, it makes your Pin irrelevant for people looking for Mexican recipes.
How Does Pinterest Decide What’s Relevant?
The Pinterest algorithm uses Taste Graph, a tool that collects data about user behavior and uses that data to make more precise content recommendations. See the example below:
The image shown above is an example of a Pinner saving a pin to one of their boards. The pin represents one of Pinner’s interests, which is “Mid Century Architecture”, which is an interest in “Architecture”.
In other words, what makes Pinterest decide on the relevance of a certain Pin is by synthesizing every user’s interests and latest searches. They also recognize a pin’s relevance through a Pin’s information, such as caption, Title, description, board, link text, and so on.
So, how can I optimize my Pins to reach a relevant audience?
In order for a certain Pin to reach a relevant audience, it needs to be properly optimized. Pin optimization can be done by adding relevant keywords to the content, such as title, profile name, bio, board title, and Pinterest algorithm description to better understand the context of the pin so that it can be associated with the right users.
Adding relevant keywords to content should be done in a clear and understandable way. Keyword stuffing is a big no-no, so you might as well make it as clear, simple, and natural as possible. See a good example below of a properly optimized Pin.
Hashtags on Pinterest
The world of social media has been largely dominated by hashtags, and it has become a good practice on Pinterest as well. Hashtags on Pinterest are a great way to improve your relevance ranking. This is because hashtags on Pinterest work the same as keywords and are searchable. When you add hashtags to your Pin, the better it can land on the right pages.
The Pinterest Lens and How it Affects Businesses
In 2017, Pinterest launched one of its smartest features ever, namely the Pinterest Lens. As a visual search app, Pinterest Lens helps users find the content they are looking for simply by taking a photo of the product object and uploading it to Pinterest. As long as the product is clear and focused, Pinterest can easily return any pins it deems to match.
Pinterest lens can now identify more than 2.5 billion objects on its platform. It truly revolutionized the way people search for things on the internet. This is not only beneficial for any user, but for businesses as well! Brands that sell their products on Pinterest can easily reach more customers through Pinterest Lens. When someone searches for their products on Pinterest, Pinterest Lens returns their product pin to the right audience.
For non-businesses that use the platform to expand their audience, they need to properly optimize their image components and text relays in order to be recognized by the Pinterest lens. When someone searches for a similar item, Pinterest Lens may return your Pin. This will result in more viewers and engagement.
Making quality pins on Pinterest can be challenging, but it is not a daunting, impossible task to achieve. Now that you know the steps and the importance of creating quality Pins on Pinterest, you can now start working on your profile! Make sure to list all the important details covered in this article and update your bio, pins, boards, etc.