TikTok has brought a complete shift in advertising approach compared to traditional digital marketing. It may not offer a lot of formats, but a huge audience is right there, waiting for brands and businesses to catch their attention. As good as TikTok ads may be, they may not always deliver. That’s why in this article, you will find all the reasons why your TikTok ads are not delivering and how you can fix this problem.
6 Reasons Why Your TikTok Ads Are Not Delivering
TikTok ads can be very beneficial but only if they’re being run the right way. We have listed 6 reasons below why your TikTok ads aren’t delivering. Read on and identify the problem.
1. Ad Consistency
TikTok offers tons of ways to make an outstanding ad for your business. Templates, songs, fonts, filters, you name it! But your ad elements, such as captions, texts, images, videos, call-to-action, and other stuff must always be consistent with the product or service you are promoting. For example, you feature one product in your video, but it leads to a completely different product on your landing page and your ads will be rejected. Also, the ad caption needs to be consistent with the corresponding ad image or video.
2. Ad Caption, Text, Image, and Video Issues
Always watch your grammar! Ads must not contain any spelling or grammatical mistakes. So, always double-check before the start! Also, no matter how much it may look witty or creative, never use gimmicks with capitalization, spacing, or symbols in your captions. Keep the images clean, without any blurs, hidden spots, or some kind of watermark on them. Videos and audio in the ad must be provided in high resolution, using standard dimensions (9:16,16:9 or 1:1 ratio), otherwise, your ad will never go live!
3. Adult Sexual Content Issue
Anything overly suggestive or provocative, displaying nudity, or intimate body parts, some brands, and businesses should keep in mind that ad creatives must not display excessive visible skin or the content gets blocked by regulations! Also, don’t forget that minors should not be featured in your ads.
4. Misleading Claims Issue
Some of those TikTok filters may come in handy to emphasize the superiority of your product or service but keep them aside from your ads. Why? Ads should not portray exaggerated performances or promises by brands. Be careful in your statements and try not to use absolute claims for your brand without related proof for them. Don’t show yourself by comparing with rival brands in a malicious manner or claim how much cheaper your product is. Remember that creatives and landing pages for some types of businesses that feature performance promises and time limit claims may be subject to restrictions, too.
5. Sensational and Shocking Content
Advertisers must avoid using any gruesome imagery or graphic images that may shock and scare users in any way or create an uncomfortable experience for them. Accidents, crime and horror scenes, human or animal waste, excessive violence or cruelty, and any dangerous behaviors without safety protection are out of bounds. This is very important for brands and businesses in the beauty industry, anything that shows dirt coming out of pores or hair being pulled out is strictly forbidden.
Be careful with content containing alcohol, gambling, and lottery, religion and culture, weight management. These topics are strictly forbidden.
6. Restricted Content
Even some topics that you might not expect could be prohibited on your market. For example ads for products or services that are specifically intended for children including toys, games, apps, clothing, etc. Advertisements marketed specifically toward children, even if the product may be for a general audience, are also prohibited in the United States. Make sure to check ad regulations for your country.
How to Fix This Problem?
If you don’t target your desired audience for your product, your sales won’t be satisfactory. Your advertisement will get fewer views even in some reports in extreme cases. So targeting your audience is crucial.
Here are some steps you need to follow to create custom audiences on TikTok.
Change Funnel Objective
You can change your ad to the upper funnel and get more traffic. Tiktok has 4 funnels site visit, product view, add to cart, enter the checkout and purchase change-funnel-objective
Just change your funnel object to another, and you will get more traffic.
You need to start your Ad campaign with the lowest cost option. Then increase the budget slowly and steadily. This method will give you the most effective traffic in your advertisement.
However, you need to keep a close watch and maintain pricing according to the changes.
Target a Broader Audience
The tiktok algorithm works better with a broad audience. So instead of selecting a narrow audience, make it comprehensive. However, keep an eye on the relevant audience list, otherwise, your ad will get reported rapidly. target-a-broad-audience
Increase the Daily Budget
Your ad won’t get out of learning face if you don’t increase your budget. If your budget is too low, even if you get good traffic at first, your ad will eventually get to the declining stage.
We would recommend starting a minimum of 100$ per day for a USA-based customer group.
Wait for Results
Many users start to panic if their ads don’t spend the first couple of hours. They lose their cool and start making changes very early. Don’t panic like them, and wait at least 48 hours before making any changes.
Long story short, if you use outdated content or use ads from other platforms, then Tiktok won’t deliver your ad to your target audience. Also, frequent reporting on your content can cause the same problem. So avoid targeting an irrelevant audience to save from this situation. Hope this article helps!