If you’ve scrolled through TikTok before, you may have noticed the automated voice that sometimes accompanies captions. This feature is called text-to-speech on TikTok, and it’s a great way to add some additional context to your videos, use a voiceover if you’re not comfortable narrating yourself, and more. If you’re looking for new TikTok video ideas, incorporating text-to-speech into some of your content may be the perfect addition to your strategy. Throughout this article, we’ll walk you through exactly how to add text-to-speech to your TikTok videos, then share 10 incredible examples that you can easily draw from for your own content.
What is Text-to-Speech on TikTok?
Text-to-speech is an accessibility feature that allows TikTok creators to add an automated voice to read off written-out captions. Not only does it allow users with vision impairments to join in on the fun, but it can also add a new edge to your video content.
There are many ways to utilize text-to-speech on TikTok, but first, let’s cover exactly how to access this feature.
How to Do Text-to-Speech on TikTok?
If you’re ready to add your own text-to-speech to your TikTok video, follow along with this quick step-by-step:
- Record or upload your TikTok video.
- Tap the Text option in the right-hand editing menu, then type out your caption. Then tap Done.
- Tap on your text, then select Text-to-speech.
- Browse through all of the voice options to choose the voice that you think fits best, then tap Done.
- If you’ve created multiple text bubbles that you want to add a voice, tap the Apply voice to all text in this video option.
- To change the voice, tap your text again, then tap Change voice.
It’s an extremely simple process—just make sure you’ve proofread your captions, chosen the best voice, and you’re done!
10 Brands Setting Examples of Text-to-Speech on TikTok
Curious about how you might want to use this feature? We’ve got ten great examples that showcase how brands just like yours are already taking advantage of TikTok text-to-speech.
Language app Duolingo is famous on TikTok, creating funny videos that star their owl mascot Duo. In fact, they’re notorious for some of the wild content they’ve posted on the micro-video app.
They’ve also recently launched a Duolingo-sponsored Roblox game. Roblox is an online gaming platform that also allows users to create their own games. Duolingo worked with a Roblox game creator in order to make their own online game, bringing even more brand awareness to the app.
Consider how you can utilize this feature to add some humor or comedic relief to your TikTok videos.
Starbucks is a world-renowned coffee shop that probably didn’t need an introduction, but here you have one anyways. They share a mixture of content on their TikTok, from menu changes to humorous videos to user-generated content.
They more often than not have people in their videos doing the talking, but they’ve also utilized the text-to-speech feature in a handful of videos as a great way to introduce what the video is about.
3. The Sill
The Sill is an online plant shop with retail stores in major cities like New York and Los Angeles. They sell educational content about plant care as well as humorous videos that plant parents can easily relate to.
This goes to show that your text-to-speech videos don’t always have to be something in-depth. Find something funny to have it say, then have your video on in the background to add some more to it.
4. The Positive Piece
The Positive Piece is a small business that sells cute puzzles, rather than some of the generic and boring ones we often see in stores. Most of their content centers around showcasing some of their puzzle options and watching puzzle-in-progress shots.
Lulu’s is an online clothing boutique that shares a lot of content with outfit ideas, seasonal clothing to buy, and other similar videos. They almost exclusively use music-only audio, with rare voiceovers or talking sound bytes.
However, Lulu’s decided to take advantage of this by sharing a user-generated video that showcases the actual product looking identical to the product photo (as it should). The text-to-speech is only used for that iconic line, then it leads into a song for the rest of the video.
Sephora is a popular makeup company with retail stores all over the world, as well as the option to buy from their website online. They share product information, makeup and skincare tips, makeup looks, and more on their TikTok feed.
They take turns between having someone on camera, having a voiceover narrate, or using text-to-speech.
7. Linda Tong Planners
Linda Tong Planners is a small planning business that has blown up thanks to TikTok. The business owner shares order packaging videos, planner layouts, online planners that work well with her physical planners, and more.
POV stands for point-of-view and is a popular video trend. But one great part of using text-to-speech for this copy is that the automated voice mispronounces “POV,” saying it instead as a word rather than an initialism.
This provides a fun bit of comedic relief, and you’ll often see people use the text-to-speech feature to see how it pronounces various words, acronyms, and initialisms.
Nike is one of the most well-known running shoe and athletic wear stores in the world, so it’s no surprise that they’ve put together a great presence on TikTok. They often share videos of professional athletes or clips from sports games. However, they also rope pro athletes in to film content for them as well.
9. At Home
At Home is a home decor superstore that is easy to get lost inside. They share lots of videos of the products they’re selling in-store as well as some humorous videos about throw pillows and other popular home decor items.
These types of video is a great way to promote your products but also have some fun with them and entertain your audience.
10. Flaire & Co.
Flaire & Co. is a small jewelry business that shares affordable but high-quality jewelry. Their TikTok feed focuses both on sharing product clips as well as the business owner answering questions and sharing information about the business.
Start ramping up your TikTok strategy by incorporating videos that use the text-to-speech feature. Learn even more about growing your TikTok following and selling products using TikTok shopping. TikTok can be a game-changer for your brand if you get creative enough.