TikTok has become the new social media platform of choice for brands worldwide. The reason for this is simple. TikTok has an unquestionable advertising potential, which gives a huge break to TikTok ad agencies.
Companies that advertise on TikTok have found incredible results at lower costs than more mature platforms like Facebook and Google.
But given how different it works compared to these latter companies, many brands have chosen to work with TikTok ads agencies to handle their campaigns.
If you are looking to hire a TikTok Ads agency to help you scale your business, this article will explain.
Why You Should Advertise on TikTok
As opposed to hiring several in-house experts to run your TikTok ad campaign, it makes a lot of sense to hire an agency to do all the work for you. Here are five benefits of hiring an agency.
TikTok has become the number one social platform of choice for Gen Z, making it the ideal place for brands to communicate with this demographic.
For brands that don’t sell exclusively to young people, it may seem easy to disregard this audience and continue to focus the ad spend on other platforms.
However, considering that Gen Z makes up 40% of U.S. consumers (and will be the largest consumer base by 2026), it doesn’t make sense to completely ignore them.
Also, TikTok is particularly strong in emerging markets, especially the Middle East and Southeast Asia, making it an ideal channel if you want to expand your company’s reach internationally.
10 Best TikTok Ad Agencies
Below are the Top 10 TikTok Ad Agencies that will help you grow your TikTok audience within the shortest period of time.
1. Ampfluence
Ampfluence TikTok management service helps brands and businesses leverage TikTok to achieve greater visibility and drive more sales.
Their management team helps you cultivate a sustainable strategy that incorporates in-app activity, advertising, UGC TikTok content production and scheduling, and daily management and reporting.
2. Ubiquitous
Launched in 2021, Ubiquitous quickly rose up the ranks and has now become one of the top TikTok marketing agencies. It has built a network of thousands of creators and influencers, with a total reach of over 2.5 billion followers.
Within its first six months of operations, it successfully managed millions of dollars in ad spend for over 250 brands including Disney, Netflix, and Amazon.
The swift success of Ubiquitous can be credited to its team of influencers, social media professionals, software developers, and marketing executives. The expertise of every member in the group has enabled the company to deliver data-driven solutions on a technologically-advanced platform.
The founder and CEO, Alex Elsea, is widely experienced in managing marketing campaigns and collaborating with both brands and influencers on TikTok.
3. NeoReach
Neoreach operates both as an influencer platform and as a full-service influencer agency. It devises strategies for its clients using multiple data sources. Neoreach adapts its strategies to reflect the differences between channels, including TikTok.
Neoreach manages the entire influencer campaign process. Steps include campaign strategy and direction, creative brief development, influencer sourcing and scheduling, influencer contracts and negotiation content licensing and compliance, influencer payments, and detailed reporting and insights.
They maintain ongoing relationships for future activations.
One of Neoreach’s TikTok customers is Netflix. They decided they wanted to take their influencer marketing efforts to TikTok for the third season of Cobra Kai.
Netflix sought creators that would reach a wide variety of audiences and take their creative content to the next level. Neoreach’s team has built a comprehensive database, Tikscore, to monitor the fastest-growing TikTokers.
4. The Influencer Marketing Factory
The Influencer Marketing Factory states on its website that it “focuses on TikTok as one of the main core social media channels with amazing ROI and results.”
It believes this because TikTok is the most downloaded social app ever, and because of the viral power of trendy videos generated by a younger generation, compared to other sites like YouTube and Instagram.
The Influencer Marketing Factory acts both as an influencer marketing agency and as a source for industry education. In its agency role, it covers Instagram, YouTube, and Twitch, as well as TikTok, i.e., the youth-focused visual channels.
They begin concentrating on your target audience, looking at both your current and potential customers.
Once they have determined the look of your target audience (assuming that it matches the TikTok general demographic) they then match your audience with relevant influencers on TikTok.
5. LTK (formerly rewardStyle and LIKEtoKNOW.it)
Founded in 2011, LTK offers services and features to both TikTok influencers and brands looking to launch an influencer marketing campaign on the channel.
Thanks to their big pool of brands and intuitive tools, creators with a public social media profile can discover new collaboration opportunities and create shoppable links easily.
Not only will LTK help brands connect with the right TikTok creators, but they can also rest assured knowing that LTK can help them to reach the right crowd too.
All in all, they’re one of the best influencer marketing agencies to turn to if you have a product in a lifestyle category that you want to market via TikTok. For instance, they helped Urban Decay, a global cosmetic, and beauty brand to introduce a new product.
6. Viral Nation
Viral Nation organizes influencer marketing for their clients across all social platforms, all categories, and all levels of influencers and campaigns. They use a six-step full-service process:
- Influencer campaign strategy
- Influencer sourcing and contracting
- Content creation and scheduling
- Content goes live
- Measure and track
- Optimize
Viral Nation makes a point of including category exclusivity and content licensing in all its campaigns.
They do recognize the realities of working on social media for their social campaigns. They believe it is essential in an influencer marketing campaign to add paid boosting to reach the entire potential influencer audience.
Social platforms have made it harder and harder for influencers to reach their entire audience organically.
They also see that White Listing paid social ads from an influencer’s profile accelerates credibility and overall audience resonation. On average, ads that appear from an influencer’s channel perform 7X better than from a brand’s owned channel.
7. Obviously
Obviously is a full-service influencer marketing agency that works with brands and influencers across most social networks, including TikTok. They tailor each campaign to meet the business’ needs.
They handle all aspects of influencer marketing, offering a full white-glove service for companies that want somebody to help them with their influencer campaigns.
The experts at Obviously have an in-depth understanding of the social media landscape. They will guide you towards the perfect channel for your brand, and make sure you get the most out of your influencer campaign.
If your brand targets a young audience (with a female bias), then TikTok could well be a perfect fit for your influencer marketing. Obviously will advise you of this, and help you find the ideal influencers for your campaign.
They can manage your network through every step of your campaign, from identifying influencers to managing relationships, to re-engagement. Obviously alerts influencers when their products have arrived, offers advice on content, and screens posts for quality.
When an influencer has concerns during a campaign, Obviously manages them quickly
8. Single Grain
Single Grain is a full-service digital marketing agency founded in 2009. Based in Los Angeles but operating remotely since the pandemic, they have worked with hundreds of companies of all sizes and industries.
They have expert teams that handle SEO, PPC, content marketing, NFT and crypto marketing, conversion optimization, demand generation, and other marketing divisions.
As a TikTok ads agency, Single Grain is capable of running your campaigns from beginning to end, including:
- Understanding your business value proposition, positioning, and market
- Defining the advertising goals that best fit your business objectives
- Studying your prior ad campaigns to leverage what worked and discard what didn’t
- Targeting the right audience through laser-focused demographic and behavioral filters available on TikTok
- Ad format selection and strategizing on the right content type for your brand and niche
- Video ad creation and personalizing your video ads to different target audiences
- Reaching out to influencers to expand the reach of your ads
- Writing the advertising copy and selecting the right hashtags
- Constantly monitoring the results of your campaigns
- Conversion optimization to boost landing page performance
9. Socially Powerful
Socially Powerful is a global social marketing agency with over 50 employees distributed in four offices in every corner of the world. Unlike some of the other agencies on this list, Socially Powerful defines itself as an influencer marketing agency.
The company states that its approach is “backed by data and creative strategies that are fine-tuned to provoke the desired reaction by getting people talking as well as taking action.“
Some of the services Socially Powerful provides include:
Social media strategy ideation for channels like Facebook, Instagram, and, obviously, TikTok
Execution of influencer media marketing campaigns with top-tier, global social media influencers (although they can also work with micro and nano influencers)
Management of paid media campaigns, with a focus on increasing the reach of your influencer marketing campaigns.
10. The Shelf
Since The Shelf was launched a decade ago, a lot has changed. It initially started out as a sale-alert app, “The Shopping Elf”, which was then shortened to Shelf. A year later, they rebuilt the platform to become an influencer discovery engine and decided to keep the name.
Nowadays, they describe themselves as a full-service influencer marketing agency that runs unicorn influencer campaigns that are shaped by data-driven insights. Their team of creatives, analysts, and strategists partner with influencers to create campaigns from start to finish. They’ll help you to find the best person to bring their storytelling-style creative concept to life.
Conclusion
TikTok advertising is the present and future of paid social media. Despite TikTok’s user base being focused mostly on Gen Z (also known as “centennials”), the power of TikTok ads is undeniable.
Not only can TikTok get your brand closer to over a billion active users from all over the world, but it can also show a different side of your brand that makes it stand out in a crowded industry.
