Did you just create a TikTok account for your business but are unable to understand how to approach your content creation endeavor on TikTok? Like any other social media platform, all you need is an excellent TikTok content calendar plan to be successful with your venture.
Don’t have one? Don’t worry! Because we’ve created a list of tips and tricks that will act as a roadmap to creating your TikTok content and how to pull together an effective TikTok strategy for your business.
These pointers can give you a fair share of inspiration and ideas for your future content planning and creation. Keep reading to find out.
What is a TikTok Content Calendar
A TikTok content calendar is simply a document outlining your TikTok goals, the strategies and tactics you will use to achieve them, the type of content scheduled per week or per day, and the metrics considered to track your progress on the journey.
It also includes the roles and responsibilities within your team and outlines the reporting cadence as per a specific plan.
Your TikTok content calendar should resonate wth your TikTok marketing strategy and should be tailored to tick off both the short-term and long-term goals of your TikTok marketing journey.
Why Use a TikTok Content Plan
Did you know TikTok is the number 1 application for driving consumer spending in 2022?
Also, Tiktok generated over $2.3 billion in revenue in 2021, an increase of 77%% since 2020.
Simply spending 46 minutes a day scrolling through the videos has led to such a massive increase in lead generation and revenue for TikTok. The potential of TikTok marketing can never be undervalued.
With an intelligent TikTok content calendar plan, you can also reap the benefits of this fantastic platform for your business. Some of the advantages of using a TikTok content plan are:
- Increased brand awareness by reaching a massive audience base
- Sell your products and services effectively on TikTok
- Let the consumers anticipate your content timelines and ideas beforehand and be prepared for it
- Make the consumers excited for your following content
- Build more engaged consumers
- Get feedback from your consumers
- Offer effective customer service through content if required
- Have a more manageable and planned approach to content creation
- No more running out of content ideas for your next publishing day
- Advertise your products and services correctly to your target audiences
- Drive traffic to your other marketing platforms with ease
Tips on Planning TikTok Contents
Now that we know the final importance of creating a TikTok content calendar plan for your business, let’s head to the tips and tricks every business owner must follow to achieve success in their TikTok marketing journey.
Specify Your Goals for Using TikTok
The first step toward creating an effective TikTok content calendar plan is to specify your goals for using TikTok. You need to know your niche well to understand the type of content you need to produce and add it into your plan accordingly.
Here are a few questions you can ask yourself to understand more about your goals for using TikTok:
- What are the products and services you are promoting?
- How do you make your advertisements more fun or TikTok friendly?
- What is the reason behind your TikTok journey
- What are your final goals on this journey?
By answering such important questions, you will be able to figure out your purpose for using TikTok, after which we will proceed to our next step, which will help you meet your goals effectively.
Learn Everything About Your Target Audience
The next step is to learn as much as you can about your TikTok target audiences. Before choosing your content topics, format, and music for it, you need to make sure it is something your audience is willing to see in their feed.
Analyze your target audience’s demographics and psychographics to know what they like watching more on TikTok. You can also use third-party tools to analyze user data for your TikTok content creation.
Here are six aspects you need to consider about your target audiences:
- Average income
- Job title or industry
You need to create buyer personas based on these insights, and you will be able to know your fans, followers, and consumers really well and can resonate with their needs, demands, and wants for your content.
Get Inspiration From Your Followers & Competitors’ Post
Odds are, most of your competitors are already using TikTok for their business. This means you have a great opportunity to learn from them.
A robust competitive analysis will allow you to understand what type of content your target audiences love to watch and engage within your competitor’s TikTok account.
Even though you need not copy all of their content ideas, taking inspiration from their content can be a splendid source of content ideas for your TikTok content calendar plan.
You may even come across some new trends and ideas gradually getting viral within the audiences. You may even spot specific campaigns that really hit the mark of your TikTok purpose.
Using this kind of intel is a gem if you are able to leverage it the right way in your plan.
Set Up Account and Improve Profile
After you know the right people you need to create TikTok content for, you need to set up your profile and improve it gradually.
Ensure you fill out all your profile fields and include the keywords in your TikTok profile.
Use consistent brand images and logos in your profile to ensure that your brand is easily recognizable on the platform.
Even though this is a fundamental step, let this not overwhelm you. You simply need to stay true to your brand image and values while creating your TikTok profile, and your TikTok content calendar will have the same essence.
Research Valuable Hashtags for Your Niche
Hashtags are the most valuable aspect of every social media platform, including TikTok. With the right hashtags, you may even go viral overnight.
Apart from planning the content, you need to create your TikTok content calendar plan, you also need to research and outline the hashtags you will add for each post. Ensure that the hashtags you use are relevant to your content, brand, and target audiences.
You need to find the most searchable hashtags that are readily searched by your audiences and they engage the most. This will gradually prevent your content from getting lost in the millions of content posted every day and outshine the crowd!
Make a Content Library for Your Assets
One important tip that you definitely need to adhere to is to keep adequate spaces in your content calendar.
Suppose you create a TikTok content calendar plan. In that case, some of the content ideas may already be posted recently, which you would like to repost again, fresh new content ideas, or even user-generated content.
Some spaces in the calendar maybe even blank, considering that you cannot really plan the entire month’s content in a single day.
This is why you need to create a calendar plan for your TikTok. Make sure that it reflects the mission statement you have assigned in the first step, and rest assured, it will support your final outcome well.
You may distribute your content in different categories to create your content library, such as:
- 50% of the content will drive traffic back to your website
- 20% of the content will generate new leads for your business
- 5% of the content will be about the company culture and values
- 25% of the content will be UGC(user-generated content)
80% of your content will be about educating, informing, or entertaining your audiences and 20% of your content will promote your brand!
Placing these post types in your calendar will ensure that you have the right mix to prevent monotony within your audiences.
Determine Optimal Time to Reach Your Followers
Another integral step that you can not afford to go wrong with for your TikTok content calendar plan is choosing the right timelines to post your content and reach your target audiences.
You need to determine at what time most of your target audiences are online and scrolling their TikTok feeds. Once you get an insight into your followers who are online at a certain time of the day, schedule your content for the same.
Suppose your target audiences are most active during the evening. Ensure to always post your content during the evening, and this way, you can even grow your chances of reaching the right set of audiences with ease.
You need to experiment with different posting items to understand which timeline brings the maximum engagement to your posts and schedule accordingly.
You can also get a detailed analysis of the posting times from Tiktok analytics.
Tap on the Settings and click on the Privacy page. Click on Switch to Pro Account, and this will create a Creator account for your business.
Once you have a creator account, you can check out the Tiktok analytics dashboard from your account settings. This will give you a robust overview of your account activity and find you the optimal time to post your content on TikTok.
Let Your Team Review & Use their Feedback to Improve
After you finalize the different elements of your TikTok content calendar plan, you need to review it with your team. Your team is your most prominent critic and can give you the feedback you need to improve your plan even further.
The more feedback you gain from your team, the more versatile you can make your TikTok content plan. By improvising your plan according to their recommendations, you can make your TikTok content calendar plan more exclusive and effective for your brand engagement.
Track Performance & Adjust Strategy Accordingly
Last but not least, just like any other marketing strategy, you need to regularly track and adjust your TikTok content calendar plan to bring better results. Not only will it help your plan be more effective, but it will eliminate the guesswork you have included in your plan until now.
Set specific parameters and metrics that you will regularly check for your TikTok account and evaluate them efficiently.
Again, you can also use the TikTok analytics dashboard to get hold of such crucial information for your TikTok account. Or, you can incorporate other third-party applications that can also prove to be really beneficial in examining your TikTok content growth and finding the areas of improvement with time.
Apart from these, you can also conduct surveys and ask your followers how well our social media strategy is doing. Ask them whether the content you post adds value to their life or not.
If yes, ask them how it adds value to their lives and if no, ask them how you can improve your content creation endeavors.
Ask them for topics that they would like to view more, and this can give you more ideas on the direction to approach for your TikTok content creation plan.
The potential of TikTok is immense. However, you can only leverage the power of TikTok to promote your business when you have a well-laid TikTok content calendar plan designed for your TikTok account.
There is neither any full proof strategy to create a content calendar for your TikTok account nor can you copy others’ plans and use them for your TikTok account. You need to ensure that your TikTok content calendar plan aligns with your brand goals, values, and essence.
This will help to maximize your content reaction efforts, help your content reach the right set of audiences, and bring you the maximum leads in your business.