TikTok engagement growth is only achievable when users are eager to invest their time in watching your videos. And that’s only possible when your videos are a combination of humor, originality, and TikTok‘s native features!
However, specific strategies can be the game-changer for your TikTok engagement game. So let’s not wait for any further and jump directly to the top 13 effective strategies to boost TikTok engagement in 2022.
13 Best Growth Strategies for TikTok Engagement
Since 2016, TikTok has been downloaded on devices at least 3 billion times. With over a user base of 1 billion monthly active users, TikTok is just the right platform to advertise and grow your brand’s online presence.
To grow your online presence, you need to work on improving your engagement levels. If you have tried everything on TikTok, but nothing works in growing your TikTok engagement rates, we have just the best solution for you. Keep reading to find out!
1. Post Frequently
Like any other social media platform, you will never see visible results in your TikTok account unless you post regularly. This is why, apart from any other high-end strategies, you need to start with the basics – Post frequently!
Before you start your TikTok marketing journey, you need to first create a comprehensive content strategy that keeps your content ideas flowing, at least for the entire month. When you post regularly based on your content calendar, you can expect an extra boost in your TikTok engagement levels.
Nonetheless, try to create catchy and attractive videos that will keep the audiences hooked to their screens, so they are likely to visit your profile again and engage with the other videos. Researching your target audience’s demographics and interests helps significantly here.
2. Post Authentic and Original Videos
Another basic yet often overlooked strategy is posting authentic and original video content. Scripted and artificial content may not help with your TikTok engagement rates. Users are no longer interested and enthusiastic only about the ads.
Tiktok is a palace for fun and entertainment. Users can find tons of content daily. If your users do not have the spark of creativity with some authenticity, you are less likely to find engagement growth.
Not everybody is interested in regular lip-syncing videos. You need to post something unique, natural, and valuable content. Show your real face, speak about your original personality, and if users like our style and approach, you can quickly see the following rates growing more than ever!
3. Post-High-Quality Footage Videos
Tiktok is famous for high-quality videos. One thing that you can find common in every video that went viral was the footage quality. Blurry videos are close to zero engagement rates as considering the number of creators on the platform with exceptional video content quality, your content may not even stand a chance.
Your TikTok videos should be bright and aesthetically pleasing to the users. Just a few milliseconds of hard work does all the magic to your engagement rates.
However, you do not need to spend an exorbitant price to purchase the best setup out there. Many smartphones nowadays offer great camera quality, which can contribute to creating good quality videos for your TikTok account. Leverage them the right way, and with additional lighting and good sound quality, you can create the most visually pleasing videos out of all.
4. Use Trending & Popular Soundtrack
Tiktok was famous for its trending soundtracks! Music is the heart of TikTok. Once you start scrolling the music library of TikTok, there is no going back.
There are tons of famous clippings that have millions of videos and views. The key is to choose the most appropriate and popular soundtracks from the list, add a touch of your personality, and create unique videos for your TikTok followers.
Remember, as soon as you find a song trending on the “For You” page, try to be the first person to create a video on them, and you can bag countless impressions with this strategy!
5. Create Mysterious Videos & Tell Stories
Tiktok is a new-age web series platform with creators sharing content about various stories and narratives. Some TikTok business accounts share stories about their business while others share stories about the mysteries of celebrities. The list is endless.
Create stories and keep the suspense going! You can maybe talk about some controversy that just happened with one of your customers and drag it to another episode. If your story was triggering enough, users would wait eagerly for the next part of your video, which will significantly help your content get viral.
Stories on TikTok have been proven to bring excellent results to engagement rates. Don’t forget to keep it unique and not copy others while sharing your story. People live to relate to only natural and creative stories of the world.
6. Interact With Your Audience
Growing your TikTok followers was always about interactions with your audiences. Start with interacting with your audiences regularly on the comments and the reposts. This way, not only can you boost engagement rates, but you can also build a stronger relationship with your followers.
The more interactive and engaged you get with your followers, the more likely they will come back to your account for more content.
When you reply to the questions of the users in the comments, it encourages more people to comment, resulting in a rise in your TikTok engagement rates. You can also ask for content suggestions that your followers would like to see.
Working according to their suggestions can also bring fruition to your TikTok marketing efforts as users love to be valued, heard, and appreciated by large TikTok accounts!
7. Create Your Challenges
Another thing TikTok is primarily known for is hashtag challenges. A good TikTok hashtag challenge can give you all the exposure you need to maximize your TikTok engagement rates. Creating your hashtag challenge may go a bit expensive, but you can make the users hook into your hashtag in no time with effort and innovation.
Start with creating a new concept or idea different from the existing hashtag challenges, as this will encourage more users to get into it. Ensure that it is fun and engaging enough to create content on.
Pick an appropriate hashtag that is easy to memorize and related well to the context of the challenge and your brand. Voila! You are finally all set to launch your first hashtag challenge on TikTok today!
8. Promote Your Videos on Other Social Media Channels
Like any other social media content, you can boost your engagement levels on TikTok by sharing the content on other social media channels. If you are active and have a well-built following base on the other platforms, you can let them know about your TikTok handle and the type of content you post out there.
This will allow you to attract a significant chunk of followers from your other social media handles and boost your current engagement rates.
9. Know Your Audience’s Online Time
Posting at the right time frequently does a miracle in making your content viral! If you want to let more users engage with your video, you need to ensure that you post only during the times when they are online.
This is why researching your target audiences helps! Simply look at the time when your posts get the maximum engagement, and you can choose that as the ideal time to publish content on your TikTok account and can be assured that your content efforts are seen, heard, and shared on TikTok even more!
10. Include the Right CTAs
If you want to boost the exposure of your video content, you need to include effective CTAs by the end of the video. Not only does it direct users to the next step, but it also helps to attract more traffic to your following videos.
Adding a compelling CTA like sharing the video or clicking on a specific link can help users contribute to your engagement and conversion rates.
However, you need to ensure that users have a purpose in following the CTA. Make your CTA lucrative to lure the users into going ahead with it. This way, you can grab the audience’s attention well and direct them to bring in more quality traffic to your TikTok account!
11. Do Livestreams
Tiktok live streams are a great way to build stronger and deeper relationships with your flowers and strengthen your community. If you already have a decent number of followers, start going live at least once a week and interacting with your audiences.
Share your knowledge, answer questions, sing with them, ask for content ideas, and do more. The sky’s the limit here. This can be a refreshment to your TikTok account from the regular 15-second videos and bring something new to your followers to look forward to!
Announce to your followers that you will be going live on this certain day, and don’t forget to repost and share it often to your other social media handles too. This strategy will remind your viewers to head over to your profile on D-Day to be a part of it.
12. Leverage Influencer Communities
Influencer marketing will be a billion-dollar industry in 2022. If you want to make it big on any social media platform like TikTok, you need to leverage the influencers on the platform.
Influencers are the most popular and engaging element on TikTok. You can find millions of followers and likes on their content.
If you want to boost your brand exposure, start by partnering with the right influencers in your industry and creating engaging content with them. You can also ask them to ask their users to follow your TikTok account, which will significantly boost your follower growth!
You can either pay them upfront for the collaboration or even barter with them if you are a brand looking to promote any of your products. Either way, you need to start with choosing a relevant influencer famous within your industry and approach them about this venture!
13. Track Your Performance
Last but not least, you cannot expect results from any social media marketing journey unless you track it. You can get a third-party application to evaluate the performance of your TikTok content and engagement rates.
It will give you a better analysis of the type of content and hashtags that work best for your account. It’ll help you to adequately focus more on what suits best to your TikTok account instead of exploring the world and wasting so much time and effort on the same.
The popularity of TikTok is growing rapidly more than ever. You need to spend adequate time exploring the platform and finding unique ways to get your audiences hooked to your TikTok content. Publish content regularly and never compromise on quality. These are just a few strategies to help you grow your TikTok engagement rates real quick.
However, since it is not an overnight process, and you need to stay consistent, diligent, and patient with your TikTok marketing efforts. Once you find the icebreaker, there is no going back!