We can all agree that last year was full of surprises and challenges that came along this year as well. Talking about new trends that are here to stay, even though many were skeptical at first but using TikTok for small businesses is undoubtedly one of them. That’s why in this article, we will explain 5 tips for using TikTok for small businesses. Keep reading to find out!
5 Tips For Using TikTok For Small Business
Small business owners agree that with TikTok’s growing popularity, trending content, influencer marketing, and advertising, you will capture an audience and even grow your brand. Although TikTok attracts a young audience, using TikTok marketing for small businesses can put a spotlight on your brand, as it is the most widely used social platform.
Not sure how to do it? Here is the best first-hand advice you can get on this topic, gathered carefully by our team.
1. Be Brief and to the Point in Your Messaging
TikTok is becoming a leading platform for sharing tips, tricks, and reviews of your products and services. We use it because we can connect authentically with followers and can better track the results of those connections.
TikTok lets you be very strategic in your audience targeting and gives smaller advertisers and content creators the same tools as the bigger spenders. Our biggest tip to businesses looking to break into using TikTok is to be brief and to the point in your messaging.
2. Don’t Overspend on Production
As a platform that places increased emphasis on younger demographics, it is an excellent way to attract 16-24 year-olds to your product or service. However, do not expect an immediate ROI. Rather, use it as another source of validation along the customer acquisition funnel.
Specifically, small businesses should utilize music to successfully do TikTok marketing for small businesses. More than anything else, however, don’t spend an extensive amount of your marketing budget on production. The most effective source for TikTok is lo-fi mobile phone videos that are simple, 15-30 seconds, and easy to understand.
3. Be and Look Comfortable
We have started using Tik Tok to market business and we would advise those who want to do the same to make sure their content is entertaining.
You need your videos to be shared and liked so that they continue to reach more people. If you look uncomfortable or forced, the content won’t work for TikTok. TikTok is less about refinement and more about personality.
4. Collaborate with Smaller Influencers
TikTok is a large beast that can fail very quickly from a business content perspective. When advertising on TikTok, utilize influencers. Find smaller influencers and partner with them to help promote your products.
B2C does the best when selling on TikTok, it is very difficult to sell B2B on a platform that is dedicated to mainly Gen Z and younger millennials. If you are not interested in partnering with influencers, stick to either content focused on humor or information. Those are the 2 genres that receive the best engagement on TikTok.
5. Post “Work in Progress” Videos
Posting content that shows how you make the products you sell can drastically boost brand awareness. People love to see the work that goes into creating products.
Our advice to just start out posting on TikTok would be to stay consistent and don’t get discouraged! Shorter videos are liked better by the algorithm. Don’t take it too seriously and try to post once a day or every other day! Engage with the community you’re in and interact with your followers.
Is TikTok Advertising Worth It?
Social media platforms, when they’re in earlier stages of development, are a bit like the Wild West. The rules are less clear-cut, and businesses can get away with more for less. Of course, over time, the Wild West gets developed, and there becomes a lot more of a structured, codified way of existing and marketing on the platform.
TikTok is in the middle of this transition.
What this means is that there are some routes that can provide major ROI and others that might completely fail. It’s entirely dependent on the business and how it exists on the platform. There are routes like traditional advertising, which places ads in users’ feeds similar to Instagram. These are great for lower-funnel KPIs, where the intent is to drive purchases of specific products.
So, if you choose TikTok advertising besides organic social media marketing, is entirely worth it as long as you have at least a few hundred dollars in marketing budget to test and learn. Perhaps more than any other platform, the creative execution of the ads is extremely important, as younger generations are increasingly more adept at tuning out, and calling out brands who act (and are) out of touch.
As with all advertising and marketing services, it, of course, helps to hire an outside expert to execute on the platform if you’re able to afford it. If not, simply learning more about the platform and its potential can get you started. In no time, TikTok will be as essential to your marketing spend as Facebook and Instagram.
The 3 Golden Rules for TikTok Marketing
TikTok brings a lot of opportunity and visibility for businesses, especially the B2C ones. If done right, TikTok can even be a launching platform where someone can test an idea and have a community before they even have something to offer.
Here are 3 tips for businesses on TikTok:
1. Don’t Rush it
TikTok is a new way of communicating, this is why you should take the time to understand it before posting. In order to gain visibility, you must adapt your content. Reusing an old marketing video might not fit. Spend a few hours just observing, and scrolling the for you page.
2. It’s not Instagram
People want entertainment, the “quick win”, to have fun or learn something. Showing off isn’t enough, you need to bring value.
3. Follow the Trend
Keep an eye on what’s trending and adapt it to you. Don’t be scared to dance or be silly, this is your chance to show your human side. Do challenges, use the viral songs, but make sure TikTok owns the right or it’s free to use.
All in all, using TikTok for small businesses has proven extremely effective for B2C businesses whose target audience are generations Z and Y. So if you have the dance moves and don’t mind showing your humorous side, this platform is perfect for you.
However, you should take into consideration that TikTok’s sketchy privacy and safety controls and practices are the reason why many companies and countries have banned