Since its launch in 2016, the social and video-sharing platform TikTok quickly rose to fame, making it a great channel to consider in your marketing strategy. However, when you already have plenty of content to create and post, do you have enough time and energy for another account to manage? If you use one of the best TikTok scheduling tools, the answer is yes. That’s why in this article, we’ll go over the 7 best TikTok scheduling tools that you need.
What Is TikTok?
TikTok is a social video-sharing platform where users watch, share, and engage with vertical short-form videos. Today, TikTok extended its supported length per video post to 10 minutes long.
TikTok connects users from all around the globe through videos on almost every niche interest. Of the different genres of content you can find on the platform, Entertainment is the most popular category, with its corresponding hashtag garnering 535 billion views.
1 billion users go on TikTok every month for entertainment, education, and interaction with other fellow users and content creators. While the audience is largely between the ages of 16 and 24, there has been a marked increase in non-Gen Z users as the platform gets older.
TikTok by the Numbers
As we mentioned, TikTok has more than 1 billion active users since coming onto the scene in 2016. This makes TikTok the 7th most popular social media platform, ahead of giants like Pinterest, Snapchat, and even Twitter.
TikTok has surpassed 745 million downloads across the App Store and Google Play as of 2021. Although this figure is notably lower compared to 2020 (with 980 million downloads), TikTok remained the most downloaded app for both Apple and Android.
Content creators on TikTok enjoy the highest engagement rates compared to other social media platforms. Influencers, particularly amateur micro-influencers, have an engagement rate of 17.96% on the video-sharing platform. Meanwhile, Instagram’s engagement rate falters at 3.86%.
TikTok is widely known for its young audience. In the United States, 32.5% of users are in the younger population, with ages ranging from 10 to 19. Moreover, 69% of teenagers in the US report they use TikTok regularly.
TikTok for Influencers and Marketers
One of the biggest reasons brands and influencers are attracted to TikTok is because of the potential to go viral.
Despite the complex algorithm of TikTok, it’s clear that content is more likely to go viral on TikTok compared to other social media platforms like Instagram or Facebook. And, lest you think TikTok is just a replacement for Vine, take a closer look at what TikTok offers.
TikTok includes a database of sounds, including those shared by other users, that are accessible before filming and play as you’re recording. Most trends and viral challenges are associated with specific audio clips. Be it a character’s line from a movie, a chorus from an old song, or an odd remix of two starkly different genres, music is pivotal to a content creator’s success on TikTok.
TikTok’s algorithm is a bit of a mystery, but what we do know is that it uses AI to recommend videos based on what you’ve watched and liked in the past. Similar or related videos then show up on the For You page to keep you in the loop on content that you’re most likely interested in.
Diverse Content Creation Tools
TikTok has a pretty extensive set of pre- and post-recording tools that make it easy to film and edit in-app. Voice effects, camera filters, and closed captions are just some of the most commonly used tools in TikTok.
Using the Duets feature, content creators on TikTok can air their sentiments or share their reactions to another user’s video side-by-side. To get started with TikTok, here’s our beginner-friendly guide on TikTok marketing.
Making Money on TikTok
Want to learn how to make money as an influencer on TikTok? We’ve created a TikTok influencer engagement and earnings calculator to help you.
Our TikTok Money Calculator lets you calculate your estimated earnings from your TikTok account. The TikTok Money Calculator isn’t an official TikTok tool. We created this tool to help influencers find out their earning potential. It’s the perfect tool to help you negotiate rates for endorsing a product or service on the platform.
7 Best TikTok Scheduling Tools
When you’re considering adding yet another social media tool to your marketing efforts, one of the first things to consider is how long it’s going to take to produce and share your content. With TikTok, producing content is a breeze.
Sharing is, too, if you don’t mind either posting right away or remembering to post when you want something to go live. Because as of right now, TikTok doesn’t have a built-in method of scheduling posts.
Fortunately, there are a few social media tools that integrate with TikTok to let you schedule your posts for the best times to post on TikTok.
Here are 7 of our favorite TikTok scheduling tools to keep you focused on what’s important to growing your business and not watching a clock or babysitting social media posts.
Loomly is a social media posting and scheduling tool that helps you manage all of your social media content, from organic posts to paid ads all from a single dashboard. You will never run out of content ideas, as Loomly suggests post ideas to keep your content calendar filled with engaging and on-brand posts.
The scheduling tool also integrates with several other social media channels aside from TikTok.
Loomly features a simple user interface for a stress-free content planning and content scheduling experience. Optimize your TikTok account and stay updated with your audience through Loomly’s powerful analytics tools and audience interaction features.
SocialPilot is a comprehensive social media management tool most suitable for small teams or emerging agencies. It comes with an extensive toolkit of solutions for a more efficient social media marketing experience.
SocialPilot supports post-scheduling for TikTok. Its mobile app will notify you if it’s time to share another post with your audience.
SocialPilot Pricing: SocialPilot pricing starts at $30/month ($25/month if paid annually).
Crowdfire is another great tool to assist you in planning and managing social media content. It’s a one-stop shop for creating content, scheduling posts, and analyzing your impressions and the performance of each post.
TikTok is among the social media channels that Crowdfire works well with. To use Crowdfire, you will first have to download the mobile app on your phone. You can then schedule your posts for the day or the week.
Crowdfire Pricing: Crowdfire comes with a free plan offer. Paid plans start at $9.99/month ($7.48/month if billed annually).
4. TikTok Scheduler
TikTok Scheduler is a mobile application developed to help content creators publish content efficiently. Relatively new in the market, TikTok Scheduler comes with a straightforward approach to optimizing TikTok content.
At present, the platform’s functions simply revolve around scheduling TikTok videos ahead of time.
TikTok Scheduler lacks the most optimization features that other social media marketing and management tools have. Nonetheless, this app is a great choice for busy TikTok content creators. If you only need assistance in sticking to a regular schedule, TikTok Scheduler can do that for you.
TikTok Scheduler Pricing: TikTok Scheduler is free.
Planable is a cloud-based social media collaboration and approval tool. Social media marketing teams, agencies, and freelancers can use Planable for faster content planning, management, and approval.
From one dashboard, influencers and marketing teams can monitor and review their content calendar efficiently. There’s no need to use other programs for content optimization because Planable’s diverse tool kit offers almost every function you require.
Planable is easy and fun to use, especially if you’re working in a team. The drag-and-drop features make for easy management of your calendar.
Planable Pricing: The Planable free plan is good for up to 50 social posts. Paid plans start at a monthly price of $13 per user.
Later is a robust social media management tool, supporting content creation and management for Twitter, Instagram, Pinterest, LinkedIn, and TikTok.
Later’s TikTok Scheduling tool helps influencers and marketers create the popular link in the bio feature. This link-in-bio tool comes in handy in driving traffic to your website or other social profiles.
You can also monitor and track user engagement, activity, and impressions to know which content and platform offer you the most interaction from your target audience.
Later Pricing: Later offers a free plan with limited features. Paid plans start at $15, billed monthly.
7. Vista Social
Vista Social is a great social media management tool. TikTok officially recognized Vista Social as the first-ever fully-approved management app for optimized content creation on TikTok.
Vista Social boasts a comprehensive set of features. Managing multiple accounts is a breeze with this tool, especially with no separate apps to install.
TikTok influencers and marketers can make the most out of Vista Social’s TikTok Direct Publishing. Manage your Omni-platform campaigns, analyze performance with TikTok analytics, and learn more about your audience’s activity on social media.
Vista Social Pricing: Vista Social offers a free plan, that supports up to 3 social accounts. The Pro plan is priced at $2 per social account when billed yearly and is accessible to an unlimited number of users.
Being able to schedule your TikTok posts is so important to streamlining your influencer and marketing efforts on the platform. Any of the TikTok scheduling tools covered in this article will work to put your TikTok marketing on auto-pilot.
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