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TikTok vs Instagram

In the age of TikTok vs Instagram, social media is a part of our lives. Most of us cannot spend a day without checking out our social feeds and messages. With over billions of active users, social media platforms are the most critical marketing strategies for businesses. 

While there are plenty of social media platforms available, two distinct platforms that took the internet by storm since the pandemic have to be Instagram and Tiktok!

With over billions of users on both platforms, confusion for businesses about social media advertising is inevitable. Even though both platforms have their own aura and benefits, we will dive deep between the distinct characteristics and differences between them. If you are a business owner within any industry looking forward to expanding your social media outreach to other platforms, you can have great insight from this post about the right platform to aim first. Let’s get started with the battle of TikTok vs Instagram, shall we?

TikTok vs Instagram: The User Demographics

Audience segmentation

The first step towards efficient social media advertising is to analyze your target demographics. Even though TikTok has a wide variety of audience base consisting of age groups starting from 12 to 65, the popularity is primarily within Generation Z.

32.5% of TikTok users fall between the age of 10-19, while 29.5% of users fall between 20-29. 

The average number of active monthly users in TikTok is 80 million, wherein 60% of them are female, and 40% are male.

China tops the list in the maximum number of TikTok users, and India comes right after it.

On the other hand, Instagram has over 1 billion active users, and about 75% of the global Instagram user population is less than 24 years old

52% of Instagram users are females, while 48% are men.

The country with the maximum number of Instagram users is the USA which counts up to a whopping 120 million.

Final Verdict: If you are looking to target the Asian market, TikTok is the right choice for you. However, if your target audience is from American countries, you can always choose Instagram for your business. 

TikTok vs Instagram: The Social Engagement

Both of these social media platforms run on social engagement. This is why most brands rely on influencer marketing to gain high-quality interaction. 

There are different ways to boost interaction and engagement on both platforms. Tiktok is famous for short-timer videos, whereas Instagram is popular for visual content.

TikTok is known for its fun hashtag challenges that influencers carry out to achieve more exposure. The time required to gain popularity with TikTok influencer marketing is pretty less than on Instagram.

Instagram influencer marketing takes more time as the influencers put months into creating interactive posts and engaging with the audiences. 

When observed carefully, Instagram is more about the aesthetic and compared to everyday content.

Final Verdict: Instagram is all about product images, while TikTok is for product demonstration videos. Becoming popular on TikTok is way easier compared to Instagram. Creating content accordingly will help to gain maximum traction on both ends.  

TikTok vs Instagram: The Shared Content

The kind of content posted on TikTok vs Instagram has a major difference. 

Tiktok is all about narrative-driven stories with high-quality music and imagery, which will contribute to raising more brand awareness and recognition among the consumers.

Instagram is all about creating posts to increase conversions and target a specific market of audiences.

Final Verdict: If you are looking to improve your brand awareness and recognition, choose TikTok as it can quickly make your business viral. If you want to focus more on the conversion rates and attract more consumers via social media sites, choose Instagram instead. 

Features Comparison

Even though both TikTok and Instagram have the short video posting feature, they have many distinct differences.

Video duration: Tiktok doesn’t have a long-term video feature yet. You can only create videos for 60 seconds on TikTok. Meanwhile, Instagram offers the IGTV feature that allows users to make videos for as long as 2 hours or more.

In-app purchases: Both the apps have in-app purchase capabilities, but TikTok has a virtual currency, unlike Instagram. This virtual currency can be used to reward users or creators with virtual gifts. The average amount spent on Titktok’s virtual coin currency includes $23.1 million.

Ecommerce features: Both TikTok and Instagram have similar eCommerce shopping capabilities. However, Instagram has more upgraded features, which can even position itself as an eCommerce platform considering the hike in the popularity of shoppable posts on Instagram.

Tiktok, on the other hand, allows businesses to link products from their website through a hashtag challenge which can get hefty for small business owners as launching a hashtag challenge can be quite expensive compared to Instagram.

Use TikTok and Instagram for Success

Both Tikotk and Instagram have vast possibilities for success. However, with the contrasting features, most businesses get confused about which platform they should invest in.

The goal is to identify the existing business goals and budget to choose a platform accordingly. 

For best results in social media marketing, it is always preferable to merge the facilities of both platforms and leverage their features strategically. If you are still unsure of which platforms to use or how to make the most of them, social media management experts can take care of the heavy lifting.


Social media marketing is here to stay. A business plan can help you achieve any goal you can think of. There are so many effective social media strategies that you can use to take any platform to the next level. Now that we have analyzed the battle between TikTok vs Instagram, what’s your choice? Analyze your business goals carefully and make a suitable choice for your upcoming social media marketing venture.

Picture of Tirza N

Tirza N

Tirza is an advertiser, human rights advocate, and dancer. She is passionate about creating creative content and arts. She is a lifetime learner and always goes beyond her limit.

Tirza N

Tirza is an advertiser, human rights advocate, and dancer. She is passionate about creating creative content and arts. She is a lifetime learner and always goes beyond her limit.
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