TikTok is currently one of the topmost fastest-growing platforms that even allows users to get viral overnight with less than 5 followers on their account! Yes. It is that easy but only when you follow tips for an effective TikTok campaign.
Simply wanting a brand presence and working strategically towards it are two different ways to approach TikTok marketing!
So in this article, we will be focusing on the latter one as we share some of the most trending, compelling, and full-proof methods to seal your marketing success on the platform. Let’s get started with creating your first TikTok marketing campaign.
What is TikTok Marketing?
Tiktok marketing is the viral practice of using TikTok to promote a particular product or service from a brand. There are countless tactics to TikTok marketing, such as content creation, influencer marketing, and so much more, that are focused on advertising a brand to the audiences and improving the sales for the business.
Tiktok marketing can help businesses with several aspects, such as:
- Increased brand awareness
- Gain feedback from consumers and audiences
- Advertise products on a platform with over 1 billion monthly active users
- Provide omnichannel customer service facilities by expanding to TikTok
- Sell products and services
- Build an engaged community of audiences
How is TikTok Changing the Marketing Game?
The vast audience base of TikTok is one of the most promising changing factors to the standard marketing strategies. Almost half of the globe is currently hooked to their social media feeds on their mobile phones, and a significant chunk of them are scrolling their TikTok feed and creating TikTok videos.
Tiktok for Business was a game-changing move for the entire business community, whosoever believes in social media marketing benefits. TikTok’s self-serve model allows businesses to reach a vast range of audiences by utilizing some elementary tools and strategies.
All you need is just engaging content, and TikTok takes care of the rest.
Be it a small business owner or the owner of an MNC worth billions. Every business has an equal opportunity to shine on TikTok and build its consumer list.
TikTok’s algorithm allows businesses to engage consumers in the viewer’s native experiences. With an interactive way of displaying ads and obviously content, TikTok brings businesses a great way to advertise their products and services without the untasteful traditional marketing tactics.
How is TikTok Marketing Different?
Unlike other platforms, TikTok is a highly affordable option for businesses, especially startups that usually run low on funds. You no longer need to spend thousands of dollars on high-end video production or ads, as you can engage your audiences with decent quality gear and exciting content.
Businesses can readily capitalize on the user trends and raise their brand awareness and interest in no time just by creating content that is unlike any other social media network.
Tiktok also has a Smart Video feature that finetunes your videos to match the quality of the best ones and reach your target audiences with full potential, avoiding the unnecessary costs of purchasing other video editing tools.
This is where TikTok stands out from the other social media platforms, becoming one of the most sought-after choices for most businesses, irrespective of their size.
10 Tips for an Effective TikTok Campaign
Simply creating content and posting on TikTok is never enough to go viral and attract the audiences you want to. You need to create full-fledged TikTok marketing campaigns and we are here to help.
Let’s check out the top 10 TikTok campaign tips that can boost your business on this platform like never before!
Determine Your Target Audience
The first and the most integral step most businesses tend to skip out on is determining your target audiences. With over 1 billion active users, the audience base is highly diversified, and not every user out there has to be interested in your business.
You need to focus on who you want to reach on TikTok. Before you start creating content for your TikTok account, consider learning more about your audiences with different third-party tools or TikTok analytics.
Consider checking out the TikTok demographics and psychographics to learn more about your audiences.
Spend some time researching more about your audiences and learning about their age group, profession, educational qualification, interests, hobbies, and other different aspects.
This will give you a better insight into the type of content suitable for targeting the right set of consumers with ease.
Leverage Existing Trends
TikTok is popular for its trends. You can find trends emerging every day with millions of people grooving on the platform and tapping on the beats.
Your TikTok marketing campaign should leverage existing trends and make the most out of them. If you want to make your business big on TikTok, always keep an eye on the trending videos and soundtracks attracting the most audiences.
Next, use these soundtracks and trends to mold your content and participate in the craze. However, don’t just copy everybody’s video idea out there.
Sure the soundtracks could be similar, but having an authentic content idea on the same soundtrack can help your content outshine the other millions of videos on the trend, which is precisely what we are aiming for.
Use Appropriate Hashtags
Like any other marketing strategy for other platforms, you need to create a complete TikTok hashtag strategy or a TikTok hashtag plan to strategically include the hashtags into your content.
You can not expect your content to blow up on the platform without adding hashtags. It simply doesn’t work that way!
You need to rely on the most trending hashtags on TikTok to make your videos more visible and search-worthy on the platform. The more relevant and trending hashtags you use, the higher reach your content acquires with time.
Click on the “Discover” tab on your home screen, and you can find a list of videos sorted by the trending hashtags at that moment.
Another important thing is that you cannot just keep adding every trending hashtag out there. You need to ensure that the hashtag is relevant to your content and your business.
Furthermore, mix the most trending hashtags at that moment and some previous hashtags that longer have the same drive.
This will allow your content not only to be within the trending categories but also to target the less popular categories, and you can find some great lead sources from here too!
Lastly, don’t overload your captions with just hashtags. Include a mix of a short caption with some relevant and trending hashtags for the best results.
Collaborate with Influencers
Influencer marketing is a booming sector with tremendous growth every year. Don’t be afraid to use the expertise of other creators to your advantage.
Check out the TikTok Creator Marketplace, wherein you can find the right personalities to collaborate with and create meaningful content online.
With people from different backgrounds and diverse facilities, you can choose the most appropriate creators from the list and use their following to attract the audience you need for your business.
Simply collaborating with them for content in exchange for a meager investment can yield highly valuable results in the long run.
Using influencers to advertise your brand to tier audiences can increase your product awareness and sales to a higher level as more and more people know about your brand from their favorite influencer, which indeed influences their purchasing decision.
With authentic content and mutual partnership, an influencer collaboration is just the thing you need to grow your TikTok following and sales reps in your business.
The key to getting thriving on TikTok is consistency. Irrespective of any strategy you use from this list, if you are not consistent enough with your content creation efforts, you will never see visible results for your business.
You need to make sure that you always post original content regularly. You do not need to post every day, but simplifying allowing certain days of the week and creating a routine accordingly will be beneficial in boosting your growth within the audience.
If you are already having a hard time being consistent with your content publishing days, you can always create a content calendar and plan your TikTok content ideas early, at least for a month.
This will save you from the regular hassles of brainstorming ideas, creating the content, and then posting it on the same day.
You can also choose to invest in third-party applications that automate the entire video posting process on TikTok and boost the metrics of businesses.
Irrespective of how you proceed, the outcome should be consistent and frequent content posting on your TikTok account.
Use 9:16 Video Format
Did you know most TikTok users prefer to view videos in portrait mode? Being a mobile response application, you need to consider creating videos with the 9:16 video format.
This will ensure that your audiences can consume your content without any hassle.
This format takes up the entire screen with your message and marks your brand the star for just a few seconds until they scroll to the following video.
Considering this tip is an absolute necessity to ensure you are not losing out on the audiences that scroll past your videos and do not view them just because it is not in the correct format.
You don’t want your content creation efforts to go in vain just for the wrong format, right?
Create Videos with Effective Timing
Besides posting your content regularly, you also need to follow a particular time. The timing is everything. Too short or too long videos can quickly turn down your viewers and make them scroll past your video.
According to TikTok metrics, the ideal videos come under the duration of 21 to 34 seconds.
Create your videos concise enough to convey all the information you need to them without compromising on the details or the entertainment at all. This will help you score the maximum conversion for your business from TikTok without any additional effort.
Use Variety of Backdrops & Settings
The most successful TikTok marketing campaigns use a variety of backdrops and settings to make the video more engaging and entertaining.
Instead of using the same white background, choose a newer approach and try changing the scenery, viewpoints, and camera angles for more diverse and appealing campaigns.
Creating multiple scenes and combining them without lengthening the videos can prove to be really beneficial to hooking your audiences to your videos.
Ultimately, the visual appeal of your TikTok campaign is what sets your videos apart and helps your products stand out.
Display Call to Actions (CTA) within Ads
If you want your TikTok marketing campaigns to stand out, you need to display the right Call to action (CTAs) within your ads.
Tiktok Ad’s manager offers some essential features to create the best clickable ads for TikTok.
Depending on your brand’s goals, and target consumers, you need to tap into your copywriting skills and check out some of the most interactive CTAs for your videos.
These clickable ads are ideal for creating more traffic to your website and improving your conversion rates.
Furthermore, it makes the entire navigation experience super seamless for the consumers, yielding higher sales and revenue for your business.
For example, Starbucks ‘ New Year’s campaign for #GoodVibeMessenger was a great marketing strategy to include their latest offers into the ads and increase the conversion rates.
Advertise to New Audiences
Tiktok is one one the leading ad platforms that allow businesses to advertise at the most affordable rates. This means that generating impressions and hits on TikTok videos can be way more cost-effective for your business.
The dashboard offers some of the most insightful in-feed ads, branded hashtag challenges, and banner ads that allow advertisers to target various demographics in terms of gender, age, and location.
Thus, irrespective of how many followers you have, the sky’s the limit when it comes to advertising to new audiences with TikTok.
Considering the growth of TikTok, businesses in the upcoming years can be entirely secure in their marketing strategies as TikTok is here to stay and rule the world of social media.
With these TikTok campaign tips and tricks, you can create some of the most compelling and attractive TikTok campaigns that can yield you profits worth millions or even billions.
No exaggeration, as there are plenty of businesses out there, such as Chipotle and others, that have already witnessed the magic of creating TikTok campaigns. Thus, don’t wait any further, wondering about whether TikTok is worth the shot or not, and create your first campaign right now!