Twitter for an eCommerce business is a powerful tool to communicate and promote your business to a mass range of audiences.
While we can spend the entire day talking about the benefits of Twitter for eCommerce, we are here today to discuss the exceptional Twitter tools that can simplify your journey with Twitter marketing and automate most of your Twitter marketing processes.
These tools give you the right guidance, scheduling, and insights based on what are the best Twitter marketing decisions for your brand and generate more sales. Without any further ado, let’s check out the top 10 trending Twitter tools for eCommerce brands worth trying in 2022.
Why Can Twitter Tools are Helpful
Twitter is no longer just about posting tweets and expecting your content to be viral. Some of the most trending tweets are the results of unending planning, scheduling, and tracking. Here is where you need the help of third-party Twitter tools for your venture. There are plenty of benefits to using Twitter tools, but not using them may not bring you the desired results for your efforts. Here are a few important benefits of using Twitter tools for your e-commerce business:
- Determines suitable timings when the target audience is active
- Schedules content accordingly, and others automate the tweet publishing
- Provides a variety of real-time insights and metrics to track tweets and analyze engagement rates
Best Twitter Tools for E-commerce Brands
Now that we know the importance of using Twitter tools for your Twitter marketing venture for your eCommerce brand, let’s quickly get through the list of the 10 top Twitter tools for eCommerce brands and how you can make the most out of them.
You may wonder what’s a URL shortener doing within the list of Twitter tools for e-commerce brands. Well, sure, it’s a URL shortener, and a popular one for the right reasons, the applications of this tool are no longer limited to just shortening the longer URLs of your products. With Bit.ly, you can add the URLs of your Twitter posts to shorten them.
You can then find a long dashboard filled with extensive statistics and other metrics that can help track your Twitter posts. The statistics from Bit.ly will give you a clear understanding of what most of your audiences are clicking and engaging with. The dashboard is simple and easy, making it one of the best choices for beginners as the steps to your comprehensive dashboard is just a few clicks away. Also, don’t forget to shorten your branded domain from Bit.ly, add it to your Twitter Bio, and any of your tweets to redirect users to your homepage or any landing page.
Pricing: Starts at $29/month
Being one of the trending social media marketing tools for eCommerce businesses for years, Buffer has everything you will need for your Twitter marketing venture. Buffer is well known for its robust content scheduling feature. It helps users schedule their content as per a certain routine which can boost the visibility of your content on Twitter. The “smart scheduling” option on Buffer helps you to tweet at the best times based on your demographics and other criteria. This way, you can use this application to the best of your abilities. You can also create your Twitter ads and schedule them through Buffer for seamless content sharing on your Twitter account.
Pricing: Starts at $5/month
Hootsuite is an advanced social media scheduling tool that is another gem for your Twitter marketing journey. It not only offers top-notch scheduling features for your tweets but also optimizes your tweets to prevent duplication or unwanted tweets in your Twitter account. It automatically schedules the tweets based on the engagement responses of your followers and fans. Furthermore, it also aligns the scheduling time with the target audience’s demographics, location, language, and other elements.
Apart from scheduling your Twitter content, you can also support other Twitter creators by sharing their content on your platform and building more robust networks. It also gives real-time analytics based on your Twitter marketing performance which will shed light on improving your marketing strategy.
Pricing: Starts at $49/month
Managing multiple tweets and tracking each one of them can be pretty tiresome. With IFTTT, you can easily manage and save the tweets at your convenience. You can also track the trending hashtags and source your content ideas for your future tweets, and so much more.
The application IFTTT is short for “If This Then That” and has received many positive reviews since its launch. With powerful automation, you can automate most of your Twitter marketing efforts with ease. You can also schedule your tweets to be published at a particular time interval which makes your Twitter posting schedule consistent.
Pricing: Starts at $5/month
ManageFlitter is another terrific Twitter tool for eCommerce brands that allows you to sort, filter, and manage your fan following on Twitter. You can easily interact, manage their engagement, and do much more with ManageFlitter. It allows finding relevant people who are likely to engage with your tweets and interact with them. You can also track your Twitter activity and schedule your tweets at optimal times with the automation facility available with ManageFlitter.
Pricing: Starts at $12/month
Twitter marketing is no child’s play. It takes rigorous efforts and consistency to strike the right deal and make the most out of your Twitter Business account. Finding out and tracking the followers, influencers, and other renowned names on Twitter is an essential yet time-consuming task.
Commun.it is one such application that simplifies the entire process for you. It allows you to only speed up time on building better relationships which will provide you immense value in the future years. You can also gain excellent knowledge on the follower insights, such as knowing more about the new followers that recently followed your account, suggestions for people to unfollow, missed conversations, and more. Of course, you can also monitor your Twitter engagement rates and boost them even further. The “Leads” tab is also an essential feature that can give you a comprehensive analysis of your prospects that can be highly beneficial for your eCommerce business.
Pricing: Starts at $19.99/month
Being an eCommerce business owner, you will find plenty of mentions of your brand that may go unanswered. This can create a bad reputation within your audiences and lower engagement rates.
Mention is just what it sounds like! It allows you to track each mention of your brand or your products on Twitter and allows you to manage it well. Apart from tracking the mentions by the audience, it can also track the mentions from influencers or even your competitors. These will keep you updated about everything happening in and around your brand on Twitter.
If you are looking to boost your Twitter engagement rates, you ought to work on tracking the mentions on the tweets. The best part is, you will get notified of every mention. This will encourage you to reply instantly and keep the conversation going!
Pricing: Starts at $24/month
Like Mention, Warble is another excellent choice if you are looking to boost your social listening skills which is eventually a promising strategy to boost your Twitter engagement rates. Not only can you track what your followers are saying about your brand, but you can also track the conversations happening within your industry. After selecting the keywords you’d like to target, you will automatically receive emails whenever anybody shares from your website, even if they mention your Twitter username or not.
It also tracks the hashtags and the keywords you use for your tweets. This will help you make your Twitter marketing strategy even more fruitful as you can focus only on the right and the most critical hashtags out there instead of focusing on all of them together.
Another incredible platform that facilitates your Twitter marketing journey has to be SocialRank. This robust application allows you to organize and manage your Twitter followers. What’s unique here is that you can segment your followers based on categories such as most valuable, most engaged, best followers, most followed followers, and others. This will give you a detailed insight into who is your precise target audience you need to focus more on.
It guides your Twitter interactions and makes your Twitter marketing strategy more efficient by narrowing down the list of followers you need to engage with. You cannot engage with 100% of your following list, which is why this application makes your efforts more focused and strategized.
Pricing: Starts at $99.99/month
Tweriod also has comprehensive Twitter marketing features that offer insights into the best time to tweet based on your account metrics. It analyses both your and your follower’s tweets to better understand the trending topics in the industry. It offers a detailed report on your Twitter following list.
Some of the features that are proven to be exceptionally beneficial for Twitter users in Tweriod are competitor analysis, follower analysis, influencer identification, content engagement analysis, paid campaign tracking, report customizability, API integrations, and many more. If you are looking to invest in one single application that covers most of your Twitter marketing requirements, Tweriod is the way to go!
Pricing: Starts at $3.99/month
If you are looking forward to leveraging Twitter for e-Commerce brands, you need to get your steps into the world of the best Twitter tools. These Twitter tools are built keeping the strategies and tactics in mind that most eCommerce businesses use to boost their sales and revenue.
Apart from using these Twitter tools, there is still a need to be persistent and patient enough with your Twitter marketing efforts. With the combination of the best tools and your efforts towards making your brand recognized on Twitter, you can gradually witness a significant boost in your brand visibility and sales in the upcoming months. Thus, get started with the most suitable Twitter tools for eCommerce brands and get the hustle started.
Now many companies even create their own software to manage their social networks, or traffic analysis. I know a company that has found a dedicated development team for such tasks to create new solutions for the market