Twitter is famous for its trending tweets daily where many users keep updating their posts more than once daily. If you are advertising on Twitter, the followers expect you to update your status multiple times with different types of fresh and engaging content. At the same time, engaging actively in comments and retweeting makes you more visible on the platform. It’s no wonder many brands are looking for ways to keep them active on Twitter without spending most of their time online. That’s why social media automation is one of the strategies to lessen the burden on entrepreneurs while enhancing their social media presence.
Twitter automation is convenient and easy. It helps you to streamline your posts per day, improve productivity, and focus on getting more sales. However, in any kind of automation, a human touch is still required. Many businesses that use complete automation fall into trouble with their target audience.
So, where to find the balance in using automation tools in growing your Twitter presence? Let’s look at the pros and cons of using Twitter automation for your business.
Why Consider Twitter Automation for your Business
Using automation is a quick and effective way to make sure you’re on track with your social media posts. It handles repetitive tasks to have more time in focusing and growing your business. Scheduled tweets are posted automatically which allows you to have time on customer support and publish content or updates on your website. While Twitter automation is useful for simplifying the process, there is danger as well in automating completely the engagement efforts.
What to Avoid in Using Twitter Automation
Appearing Robot-Like
Social media engagement requires a human touch to make it effective and genuine. If there are too many automated tweets, it will sound more like a robot especially if it seems disconnected and posted at certain times. People can determine this and will not engage in tweets like this.
PR Disasters
Part of scheduling tweets at certain times is posting them automatically while you are busy with something else. The disadvantage is you will never know exactly which topics will be trending at certain times, especially knowing how Twitter topics trends every minute.
There’ll be tendencies you’ll be posting tweets that are not ideal for a particular scenario which might lead to disaster on relating with your audience. If there’s a major catastrophe happening around your location or major events in the world, it will be ideal to pause your automated tweets for a while.
Lacking Customer Engagement
As mentioned, increasing your visibility to your target audience needs genuine engagement. You may be posting tweets consistently, but without a person to respond can cause discouragement. You will be missing a conversation with your customer or a potential one to engage in. As a business, quick replies to tweets or retweets matter and it acknowledges your presence on the social world.
How to Use Twitter Automation in a Proper Way
Balanced Content Strategy
There are plenty of social media schedulers such as AgoraPulse or Sprout Social where it sets up your automation strategy without turning your brand into a lifeless robot. Remember, while you might get away with a few posts a week on Facebook, Twitter requires a lot more effort.
With that, there’s a need to create a content strategy plan to help you create multiple posts per day. Balance the use of automated and manual tweets. Use your automation tools to post simple updates, while crafting the more in-depth messages yourself and manually posting them.
Don’t forget to keep Twitter’s automation rules in mind so you will not be risking a ban if you violate any of their use policies.
Build Brand Personality
Always stick to your brand voice whether that’ll be on blog posts or social media posts. When you automate tweets, it is best to maintain the unique personality of your brand by customizing tweets with brand keywords and hashtags.
This is not limited to tweets, but as well as when you do outreach messages and respond to customer inquiries. If your automated tweets and manual posts sound different, your loyal audience will notice this.
Pay Attention to Customer Feedback
Ultimately, Twitter automation can be a great way to take some extra stress off your shoulders, but it shouldn’t be a replacement for actively communicating with your customers. Social media is an opportunity to build lasting impressions and relationships with valuable customers.
Make sure you don’t take the chance for granted.
- Spend time retweeting relevant posts that relate to your brand.
- Respond to audiences that retweet your posts.
- Acknowledge when you receive good or bad feedback.
While automation can make your life easier, it’s not a substitute for a complete social strategy. There is still a need to engage regularly, listen to feedback, and update strategy.
Final Thoughts
It is always good to balance the use of automation and organic process in every social media engagement. In growing your Twitter account, you will never go wrong in doing genuine and organic activities. It may take a while to grow, but it produces lasting results.
