Not sure what to post on Twitter? With every social media platform needing different strategies and content, it can be difficult to pinpoint what types of posts perform well on each. Twitter is a unique platform, and that’s why you need the best Twitter Content Ideas. While several types of content tend to do well, others should be reserved for more professional platforms such as LinkedIn or more primarily visual platforms like Instagram and Pinterest.
But why should brands be on Twitter? Twitter allows you to share information quickly and start conversations with your target audience. In response, the audience would find content tweets valuable to their need and retweet them to their followers. And this is how important content is on Twitter. If you are have run out of content ideas to engage with your followers, then this blog is right for you.
How Often Should You Tweet?
Twitter’s feed moves incredibly quickly from different trends and topics, which makes this platform vastly different from others like Instagram and Facebook. Twitter’s best practice is that you should be posting at least 10 times a day, and even as often as 20-30 times a day. This is quite a lot! But understanding how Twitter works, the more engaging content you have, the more you will be visible. So let’s hop on different content ideas that you can maximize for your Twitter account.
12 Engaging Twitter Content Ideas
While not every single one of these ideas will work for every business or industry, you should find enough inspiration to jumpstart your creativity.
Asking questions to your audience is a great way to garner engagement from your followers. It can be a topic relevant to your brand, the latest event insights, or any valuable tweet to get the conversation started.
Develop a Themed Content Series
Develop a content series that you can use to create new content for overtime, linking together multiple tweets around a common theme. Some examples include:
- Highlighting your customers
- Sharing surprising facts about your industry
- Profiling leaders in your space
- Introducing employees
- Providing quick how-to tips in your space
- Showcasing moments in the history in your industry or related to your products or services
Twitter GIFs and Memes
You’ll often see users incorporating GIFs (either branded GIFs or from the built-in GIF library) into their tweets and replies, sharing memes, and even jumping on viral memes. It is another way to convey your engaging message to your target audience. However, using memes and GIFs all the time might bore your audience. So it will be good to use it as often as possible and is according to the theme of your topic to convey.
Share Blog Content
The most frequently seen content type posted across nearly any platform are blogs. After all, if you’re creating quality blog content, you want to promote it and get as many people to read it. It is also a good chance to see how valuable your blogs are based on the response and reaction you will garner from your audience.
Twitter Promo Codes
Sharing promo codes or sales on Twitter, especially if they’re exclusively available just to your Twitter followers, is a great way to increase engagement and sales. Aside from Instagram or Facebook, Twitter is a good platform to showcase any discount offers you have for your brand.
The example below is from a flower shop owner who uses hashtags and the website URL to gain more traffic and generate sales.
Whether it’s photography, branded graphics, or infographics, sharing visual content on Twitter can catch peoples’ attention while they’re scrolling. Make sure to use high-quality, engaging, and relatable images for your audience to have more engagement.
If you have an upcoming product launch or new features coming out, Twitter is a great place to tease them and let your audience know what to expect. Whitepapers, ebooks, and original research provide the material needed to create targeted mini-campaigns. For example, develop a short campaign where you share multiple data points, inspiring quotes, and insightful analytic soundbites from a presentation or infographic. Also, include a link to the long-form asset. In this process, you’ll be sharing valuable content with your audience and driving traffic to your website.
For example, in the image below, Cadbury has teamed up with VCCP to celebrate the release of chocolate bar Caramilk in the UK and Ireland. Having proved so popular in Australia, it was hoarded and even rationed. Mondelez and VCCP are launching the ‘Just Ask An Aussie’ hashtag campaign – an integrated campaign with real-life quotes from Aussies showing Brits how much they love Cadbury’s Caramilk.
If there’s a conference or networking event that your brand is participating in or attending, let your Twitter followers know! Also, live Tweeting with your audience is a great way to engage with industry leaders, specialists, and attendees and to generate a conversation around the session.
Trending Twitter Topics
Twitter promotes trending topics that are highly discussed on their platform in each region, and sometimes it’s smart for brands to jump on these to increase reach as well. The golden rule of trending topics is to always make sure you know exactly what the trending topic is about and that it’s relevant to your brand if you tweet about it. You do not want to Tweet about a seemingly innocent topic that’s alluding to a serious issue and causing your brand to face backlash.
Take a look at the tweet shown below. People around the globe are posting in respect of St’ Patrick’s Day on Twitter whether in the form of attractive visuals or pictures of themselves celebrating this day.
Share Information and Valuable Tips
Your online presence is all about informing and educating your audience, whether it’s about your industry or your products, so sharing tips and valuable information on Twitter is a great place to start.
Show proof that people love your products or working with your business. If you have testimonials or reviews, share them on Twitter.
Twitter has built-in polling capabilities, which means asking for feedback from your audience has never been easier. In addition, it is a great way to ask an engaging question and generate conversations through their answers.
Increase engagement by encouraging your audience to share their opinions, thoughts, and views. Use Twitter polls or ask an open-ended question. Invite your audiences to engage with you by asking insightful and timely questions. Ask questions to tap into the collective curiosity of people interested in your space. Share the results with your audience or Retweet the most interesting answers.
Have you now perhaps thought of the different content styles you will use for your Twitter account? Start drafting and scheduling your new content. Build out your content calendar and monitor engagement metrics through different platforms. And if you’re having difficulty doing this on your own, read our article on Twitter Growth Services for Agencies. Stay tuned with us for more content.