It is already the holiday season, and it is time to set up seasonal promotions to garner more organic reach through the Twitter platform. You have all your tweets planned already on a social calendar, but you are not receiving new responses from your posts and direct messages. It is never too late to spice things up in your marketing activities.
Here are the last-minute holiday season Twitter tips you will be needing to boost your marketing initiatives.
Showcase your Seasonal Spirit
It is no secret the impact visual marketing platforms, such as Pinterest and Instagram, have had on the online marketing world over the past year. Recently, Twitter jumped on this popular trend by allowing images to show up directly in your Twitter feed. Take advantage of this new feature by uploading eye-catching, holiday-themed photos to your feed. A visual for any particular holiday promotion, product, or service you offer would work perfectly. And if you have not yet updated any of your current product lineups for the holiday season, edit the existing photos on your website by adding holiday imagery elements and sprinkle this around on your social calendar during the holiday seasons.
Enhance Tweets with Images & Videos
As mentioned, images have always been a driver of engagement in any social platform. The use of photos and videos deepens the connection with your followers. Twitter made a major change recently to make tweets much more image-rich. Visual tweets are now shown in your timeline by default. Twitter has also made photos and vine videos easier and more interactive on mobile.
Here are three tips so you can use images and videos effectively on your tweets:
Illustrate tweets with engaging images to increase engagement
Share holiday season-related blogs
Tweet customer images (of course, with their permission)
Introduce Holiday Discounts and Coupons
Holiday shoppers are looking for deals, especially in this season. Drive people to your store by offering discounts and coupons to your Twitter followers. Offering coupons on Twitter are both for e-commerce sites and brick-and-mortar stores. For example, you can host coupons on your eCommerce store, and tweet about it to drive your followers to your online store. Also, you can host mobile-optimized coupons directly on Twitter and gain foot traffic to your store from your mobile followers.
Contests generate excitement and increase engagement with your customers. Use holiday-themed contests to increase sales both on your local stores and online shopping sites. Running multiple holiday contests can help you generate leads who are most likely to purchase in the future. Make sure your prize has an appeal for the holidays. Gift cards are brilliant – as they can be used by your entrants immediately and a good present for stressed-out shoppers.
Three tips to remember when you host a holiday contest:
- Make your prizes holiday-related
- Use your website landing page to host the contest.
- Run multiple contests with a variety of target audiences.
Share Holiday Recipes
This is to spice up your content with a lifestyle post, where you can relate with your followers with food preparations. Share tweets of interesting recipes for holiday parties and gatherings. Use mouth-watering images in your updates and tweet links to your existing recipe blog or from someone else’s.
Connect with your followers by showing the human side of your brand. Show people that you can relate to them, and they are more likely to relate to you – and buy from you too! Craft your holiday tweets in a personal tone. Use pronouns such as “you” “me” and “us”.
Show photos of your staff preparing for the holidays or the main events to recall. Show authenticity with behind-the-scenes images or videos with your team.
Try Twitter Ads
Spend some of your holiday ad budget on Twitter’s Promoted Tweets. Aside from doing organic outreach, having a portion of Twitter ads can help you gain more qualified leads. Twitter ads are highly targeted and you only pay when people engage with your ads. Twitter ads can be uber targeted by keywords people are tweeting, interests and gender, geo-location, followers, people similar to followers, and mobile devices.
Use Seasonal Hashtags
Always include seasonal hashtags in all your tweets. They will spread the reach of your messages, and you will get more people clicking through your links. Research popular and relevant seasonal hashtags that are mostly used on Twitter during the holiday season. Make sure when you use hashtags they are relevant to the post as well.
Share Wins and Mention Loyal Customers
It is good to show captivating and encouraging tweets to your audience. Share the best highlights this year with engaging images or videos. You can also mention some of your local fans on your tweets to acknowledge and encourage them to engage in your tweet by retweeting or responding.
It’s never too late to leverage your tweets this holiday season. Try this out and be excited to engage more with your audience. Enjoy the holidays!