Are you looking for another effective way to drive more e-commerce sales? Twitter is a commonly used social media networking site, but using it as a platform to grow the business seems to be new and foreign to you. Truth to matter, Twitter is an effective tool to engage and win over the target audience using tweets to communicate with present and potential customers. It is used by online businesses to boost their online presence and increase their sales. Most of the million users on Twitter are shoppers looking for ideas, experts’ insights, reviews, and recommendations that influence their purchase decision after seeing Twitter content.
Here in this blog, we will provide you with the best Twitter tips so you can use the platform wisely and increase your e-commerce sales.
Optimize your Twitter Profile Page
Your profile page is akin to a website’s home page for your Twitter account. Any business account needs to optimize the profile page because this represents the brand itself. An optimized profile will speak more volume to the audiences visiting and checking what the business offers. Optimizing the Profile page includes the cover photo, profile image, and bio description.
a. Twitter Cover Photo
Think of your cover photo as a billboard, people move through Twitter fast, and there are only a few seconds to make the first impression. The cover photo must capture the attention of your target audience. Use an image that represents your brand that will be consistent with your brand image on your website.
b. Twitter Profile Photo
Choose a profile picture, either a square version of the brand logo or an image to represent your business. If your profile photo has text, keep it short and visible in the feed.
c. Twitter Bio Description
To complete your profile, always fill in the bio description with who you are and your business offers. Include relevant keywords within the 1660 characters of your description. These keywords will help you be more visible on search results when your audience searches on Twitter. Lastly, always include your website URL and any other social handles in your description.
Grow Relevant Twitter Followers
Having relevant and engaged followers are the lifeblood of your organic Twitter marketing efforts. But how do you get active followers who are most likely to be buyers? One of the most effective methods that we even used in most of our Twitter clients is a Follow-First approach.
Follow the accounts that are similar to your niche and would have an interest in purchasing your products. After following them, organically engage with their tweets or retweet their post so they’ll notice you more. Most of these will follow you back if your actions are done organically and if your profile is in good standing.
Create Twitter Content Strategy Plan
In planning content for Twitter, always know your audience first and communicate with them through your tweets. Here are the recommendations you need to do in preparing your content strategy.
- Research competitors’ posts and determine which type of tweets performs best
- Determine the trends and latest updates from your respective niche
- Determine national and local holidays that is fitting for your niche
- Use and update blogs from your website
- Curate relevant articles to share on your tweets
- Include reviews or testimonials from customers
- Include behind the scenes or personal touch on your tweets
- Plan out in advance any promos/sales/discounts
- Don’t forget to include entertaining tweets
Now after you have made sure you have all of these plans, it’s time to put it all together and plan it accordingly on your social media calendar. Balance the use of images, videos, and text type of posts only. A well-planned content works best because it gives you leeway for any adjustment or changes along the way.
Download Twitter Calendar Planner for 2022 to help you plan effectively your marketing campaign.
Create Hashtag Campaign
One of the best ways to build a Twitter presence is by creating your own branded hashtag and making it a trend. This can help you attract potential Twitter followers – and eventually more sales.
The hashtag should be relevant, easy to use, catchy, and unique. The goal of doing this campaign is to compel your audience to create tweets and use the branded hashtag so you can gain more visibility. Also, hashtag campaigns encourage rewards for people using the hashtags consistently.
#ShareACoke campaign by Coca-Cola has been the most brilliant and extensive campaign which invites people to share a bottle of coke with their loved ones.
Showcase Best Product Features
If you want the target audience to buy your products, include in your strategic plan the features of your products. Aside from having the website, use the Twitter platform to showcase the different benefits and uses of the products you sell. The goal is to drive more desire in purchasing and sharing it with their respective influences as well.
Evaluate Twitter Marketing Results
Make a habit to evaluate Twitter Analytics weekly and monthly to see how your tweets are performing and the engagement of your audience. Twitter has a free Analytics Dashboard with tons of helpful information. It shows how your audience is responding to your content, what’s working, and what’s not. Use this data to optimize your future Twitter marketing campaigns and get better results.
Value Customer Service
When you speak to customers it’s important to keep in mind that they are valued and you appreciate every promotional effort they did or even the complaints. Twitter is a great platform for customers to communicate directly with their reviews or complaints. In getting complaints, take it as a positive impact to improve your business and deal with it in a fast and friendly way.
These are some of the best ways to boost your Twitter e-commerce sales. There is no secret to achieving your marketing goals. Most of it is building organic engagement with your audience rather than planning your ads. Follow these strategies and be consistent in building your Twitter presence for your e-commerce website.