Wedding venues have a huge opportunity to showcase the allure of their event space on Instagram. A couple’s “Big Day” is filled with capturable moments like,
- The venue and possible decor
- The ceremony and happy guests
- The tossing of the bouquet
- A married couple’s first dance
Smart wedding venue businesses can repurpose these moments into marketing works of art on the gram. In this post, we’ll share wedding venue tips for Instagram you can start using now to book more weddings.
Why Instagram Marketing Works for Wedding Venues
If you own or manage a wedding venue Instagram is a great opportunity to showcase your venue on social media. There are 3 primary reasons Instagram is a great social network for wedding businesses.
- Weddings are all about visuals and Instagram is a visual network
- People search Instagram for wedding ideas, venues, and more.
- Many real people post their milestones on Instagram. Engagements and weddings are one of those big life milestones. Giving wedding venues a unique opportunity to engage with their clients and source user-generated content.
If you own or manage a wedding venue property now is the perfect time to create and grow your Instagram profiles.
Wedding Venue Instagram Tips
Now that you understand the opportunity to market your wedding venue on Instagram, let’s discuss a few tips you can start using today to successfully launch and grow your Instagram audience.
Highlight Your Wedding Venue Features
We all know there are thousands of wedding venues to choose from. So instead of highlighting the obvious, look for unique features in your event space that will help it stand out. For example, Bellara Receptions, a beautiful wedding venue in Melbourne highlights a storybook gazebo on it’s property. Any bride-to-be searching for a picturesque moment like this can easily discover it on their feed.
Share Social Proof
Surely you’ve had a customer or two, and the Wedding venue looked stunning. Create content that will allow the audience to witness that your brand can make their magical day a reality. Despite social media influence, it is still word of mouth and approval of others that have the most impact on a decision, so remember to showcase your stories, especially those of great success. For example, FEAST at Round Hill Weddings does a great job of sharing their client’s big day.
Share Engaging Content
Include your audience, ask them for feedback on a display, lighting, or decor. Overall, your audience is a great asset. For example, The Falls Event Venue in Southern Texas shares an interesting aisle display. They use the opportunity to ask their audience for feedback as well.
Make Your Venue Accessible via Social
Wedding venues have the advantage of being highly saught after because couples are looking for a beautiful place to tie the knot. However, wedding venue owners or managers should make it a point to provide easy points of access either via email, appointment scheduling, or simply being responsive over DMs. If Instagram is a marketing channel for your wedding venue, be sure to have a process in place that transforms inquiries into bookings.
Never stop learning. Whether it is knowledge about Wedding Venues or about cultures, expanding your knowledge can only help your business grow. The key to marketing your wedding venue visually is to showcase your agility and of course ability to manifest a couple’s dream wedding. Much of that attitude starts with innovation and thinking outside the box. For example, The Bespoke Venue, a retreat venue in the Catskills shares an interesting “sanitization display”. The post also explains how they collaborate to create pleasing options for our new normal.
Collaborate with other wedding businesses
Whoever said networking is a skill, was on the money. We live in an age of social media, where one influencer can take your brand from zero to one-hundred quickly. Including other wedding business owners in your posts will certainly expand the visibility of your content. For example, Bella Collina in Central Florida does a great job of highlighting other wedding businesses that make their events possible, including wedding photographers, stylists, wedding event planners, and more.
Don’t forget to add Instagram Wedding Venue hashtags to your posts, stories, or even IGTV.
A huge thing most wedding venues forget to do is add well-researched hashtags to their wedding venue posts and stories. We’ve included 30 highly trafficked hashtags. However, don’t forget to include local hashtags as well. Including local hashtags will also help you market your venue to your local community on Instagram or to anyone searching for a venue in that area.
Instagram Wedding Venue Hashtags
Instagram can be a very useful marketing channelfor your wedding business. If you’re trying to launch a wedding venue brand on the gram be sure to use the tips above and you’ll be well on your way to booking your first client via Instagram.