Many businesses and content creators want to grow their brands or followers through Pinterest. Pinterest also aims to help these users to achieve their goals by providing a sales platform with advanced tools. However, no matter how robust the tools are, the number of to-dos can consume almost a day in the life! This is where you might want to consider to hire a Pinterest virtual assistant.
In this article, we will share some valuable information about a Pinterest virtual assistant and the reasons to hire them to achieve marketing goals.
What is a Pinterest Virtual Assistant?
A Pinterest virtual assistant helps brands, content creators, entrepreneurs, and bloggers achieve their marketing goals. They can leverage the Pinterest platform to their advantage. If you ever heard about Pinterest Manager, then they are also known as a Pinterest virtual assistant too.
A Pinterest virtual assistant needs to know the ins and outs of the platform. They should not only setting up your Pinterest business account for you. They need to have a good understanding of how Pinterest works. This, including how to optimize it to effectively execute any Pinterest marketing strategies you might have.
As important as this is, you must also know and understand the specific tasks that they take on to make sure they don’t fall short of your expectations.
What Does a Pinterest Virtual Assistant do?
A Pinterest virtual assistant can do as much as develop, establish, and manage your entire Pinterest business account. Since they are more familiar with Pinterest, you can hand them over your entire Pinterest business account along with your login credentials.
But if you’re not too comfortable with the idea, you might as well just follow a personalized work routine or delegate only specific tasks to them. While wrapping up your final thoughts on it, here are some of the top things your Pinterest virtual assistant can do on your behalf.
Creating a Pinterest Business Account
If you haven’t already, or if your account is still personal, your Pinterest virtual assistant can create a business account for you. Switching to a Pinterest business account offers more benefits, especially if you intentionally use Pinterest to reach a larger audience, increase traffic, or engage your target market. Some of the perks of having a business account are having access to Pinterest Analytics, promoting Pins, and creating Rich Pins.
Auditing an Existing Account
Analyzing the data obtained from Pinterest analytics can be rigorous and time-consuming, especially when you want to extract strengths and weaknesses. Your Pinterest virtual assistant should be able to do this for you and use the data to create better marketing strategies.
Setting Goals and Objectives
Due to the nature of the Pinterest platform, your marketing goals and objectives may not be the same as those you have set for other accounts. If you have an experienced and knowledgeable virtual assistant who knows Pinterest, you can use their expertise as a guide when setting up deliverables for your Pinterest business account.
Organize and Style Your Account
As a virtual search engine app, you absolutely need to make sure that your business profile is as attractive as it can be to your target audience. Set the bar high by having a well-organized, cohesive and stylish Pinterest profile that will create a good impression with your visitors. If you have a highly administrative and creative Pinterest virtual assistant, these tasks are easily accomplished.
Designing Pinnable Graphics
Designing eye-catching pins can be time-consuming, even for experienced graphic designers. The good thing about Pinterest Analytics is that it doesn’t rank Pins based on someone’s skill set. If that was the case, most people would probably just hire a professional graphic designer. Thanks to your Pinterest virtual assistant who has basic skills in graphic design, you can continue to deliver fresh, eye-catching, relevant, and valuable pins to your target audience.
Apply Essential SEO techniques
From keyword research to writing keyword-rich descriptions, they have proven to be important. The SEO techniques application is crucial because it can affect your overall Pinterest account. Your profile, boards, and pins should be recognized by Pinterest analytics so you can achieve your marketing goals.
Scheduling Your Pins
Pinterest virtual assistants can schedule your Pins at the best times of the day, whether it’s morning or evening. They can use scheduling tools to be more effective in reaching more target audiences. See How to Schedule Pinterest Pins for Free to get more understanding.
Creating and Joining Group Boards
They will not only create and manage your group boards but also search for relevant group boards to join. These tasks are essential for reaching a larger audience. It can also help you to be a part of a community within Pinterest that can continue to support and inspire you as you move forward.
Reasons to Hire a Pinterest Virtual Assistant
Now that you have an idea of the main tasks of a Pinterest virtual assistant, it’s time to answer the main question posed in this article.
Depending on your goals and objectives, hiring them may be due to the following reasons:
- You Want to Save Time
You can certainly save more valuable time for other essential tasks by allowing them to manage your business account.
- No More Overwhelming Research
From subject matter to keyword research, your Pinterest virtual assistant can do it for you in a comprehensive way.
- Keep Your Account Updated and Well-Engaged
A Pinterest virtual assistant can help create and schedule Pins to improve your Pin rank. They can also help to consistently repin other users’ posts to maintain a high engagement rate.
How Much a Pinterest Virtual Assistant Cost
Your Pinterest business account can go through different phases, such as development, growth, and maintenance. Depending on the length and extent of the work required. You can offer either a fixed rate or an hourly rate, but keep in mind its pros and cons. You can also, as some users do, offer per-project pricing if that’s what works best for you.
In addition to this, the cost should depend on a number of factors, such as the skills required, the complexity of the tasks, the size of the account, the duration of the work, etc.
Whatever your offer, it’s best to discuss it with your potential candidates and come to an agreement. In addition to the rate, you can also discuss your goals and objectives together to develop an ideal plan.
What Kind of Person Should You Hire?
More than the skills and experiences of the potential candidate, you should not forget the other factor. Their traits, background, and characteristics are also important. You don’t want to waste your money and resources on a job poorly done, right? Let’s take a look at some of the factors you need to consider personality-wise:
- Skills Set
It really pays off when you hire those who already have the right skills. This would save you a lot of time from having to train them upfront. You can also rest assured that they know and understand the delegated tasks and therefore no longer need guidance.
- Highly Experienced
An experienced Pinterest virtual assistant should have the right skills, knowledge, and guide for you through each planning phase, helping you make the right decisions about your Pinterest marketing strategies. With the experience they have, they serve not only as a Pinterest manager. They are a vital contributor to the growth and success of your Pinterest.
- Independent and Reliable
You want to hire a Pinterest virtual assistant with a great work ethic. This not only guarantees success, but also peace of mind.
Pinterest users have different reasons and goals when hiring a Pinterest virtual assistant. Your decision to hire a Pinterest virtual assistant should be driven by your desire to grow your business through Pinterest. Having them can make the whole process easier. The tips in this article can guide you in making the decision and choosing the best candidate!