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Looking for reasons why you should Go Live on Instagram?

Instagram Live can be very beneficial for brands and there is no harm in trying this feature. We know that sometimes planning a Live session and in real-time is a daunting task. But, going Live on any social media especially Instagram can actually boost brand awareness. 

In this article, I’ll explain the reasons influencers and businesses should Go Live. Ready? Let’s jump in.

The Benefits of Instagram Live

The best way to understand the benefits of Instagram Live is to put on a list of the most common benefits as follows:

  • Experience of a significant increase in engagement
  • A position priority to the newsfeed and stories list of users
  • Ability to answer questions in real-time
  • Build or maintain a relationship with your target audience
  • Add other people to the Live video
  • Get a chance to get more followers from the audiences’ followers

In the above picture, it is a real-world example of user engagement when going live. As you can see people are watching it and others who sent comments about the live video. This kind of interaction helps anyone get close to the target audience.

Why Going Live is Important?

We already explained some of the reasons that should push you to go Live. Let’s dive deeper into every point so you get a better understanding of the importance of Instagram Live.

When you go Live using your brand’s account and a lot of people join, comment, and giving likes, the content will appear at the top of your followers’ newsfeed and stories list. The engagement during Instagram Live is a part of Instagram’s algorithm to ranking accounts. It also means that those followers care about your products or services and want to know more.

Keep in mind that there are millions of accounts out there and engagement is essential. On the Live session, the audiences can directly ask questions and it is better to reply to them at the moment. Instagram Live is a way to engage with audiences in real-time and it will absolutely good for the account’s growth.


The above picture is from one of the best performing Instagram accounts and as you can see more than 82 thousand people are watching her Live session. This way, Kim Kardashian interacts with its followers or its target audience to introduce them to new make-up products, etc.

Tips for a Great Instagram Live Session

Here are the four tips we’ll provide that will help you succeed in going on a Live session:

Be authentic

Instagram audiences need the real and authentic human connection especially in these hard times during Covid-19 – even if it comes from the screens of their phones. Communicate with audiences on Instagram Live just as you would with coworkers and friends.

Take time to plan

Always take time to plan instead of just hopping into Instagram Live and start talking. It is important to cross off a couple of things from a checklist such as:

  • Is it going to be a Q&A session?
  • What do you plan to aim for this session?
  • Is anyone else going to join?

Showing up on a Live session with a plan is far way better than just jumping and has no plan in mind.

Stay consistent

People love consistency. You can go Live every day, every week, or even every month but the key is consistency. If you are a makeup agency, show off some of your newest products on your Live session every day or every week. Do not go around and one day talks about your products and then the next session on a whole other topic.

Engage with your viewers

Last but not least is ENGAGE! The very cool thing that Instagram serves us is the possibility of viewing who’s commenting in real-time. If someone asks about your product like prices or variants, you need to respond to it immediately. Why? You’ve got a customer right there! A good engagement makes loyal customers and it is absolutely not a waste of time. 

Tools that help your Instagram Live session

Instagram is used by millions of people for different purposes. Our experience and the stats show that Instagram users are interested in downloading HD videos and images.

Here are some tools we recommend that related to the whole Instagram Live world and may offer valuable information for your next session.

Create a Fundraiser

Since April 28, 2020, Instagram has offered the possibility to create a fundraiser where all the money will be donated to the nonprofit. Use this tool to donate to a specific cause and there will be an “I Donated” sticker in stories. See how Danielle Coke does the fundraiser from her Instagram.


To start a fundraiser, simply follow these steps:

  1. Tap your profile picture in the bottom right to go to your profile.
  2. Select Edit Profile, then tap Add Fundraiser.
  3. Tap Raise Money.
  4. Choose a cover photo from your Instagram posts or camera roll.
  5. Add a title, select your currency and the best category for your fundraiser, and enter a description.
  6. Tap Next in the top right, then tap Done.

Keep in mind that currently the Personal Fundraisers feature is only available in the US, UK, and Ireland. If you want to create a personal fundraiser, you can use several fundraiser platforms out there and share the news on your Instagram.

Instagram Live Settings

Before jumping into Instagram Live, it is important to adjust the settings and set them exactly as you want. Here’s how to do that:

  • Open Instagram Stories Camera and swipe across to Live mode
  • Open up the control by tapping the gear button on the upper left side of the screen
  • Set up as you wish

Countdown Stickers to Promote Upcoming Instagram Live

Promoting an upcoming Instagram Live is important. Telling the audience what topic and when it will take place and add countdown stickers to mark the event can be exciting. The more people interested in the topic of your upcoming session, the more people will be waiting. This is more valuable and strategic than just popping up on audiences feed when they have no idea would the Live session worth it.

Instagram Insight to Know When to Go Live

Defining the best time to Go Live is essential. You need to know when your audience is most active on Instagram. This is one of the easiest and effective ways to generating viewers. Instagram usually sends an in-app notification to all your followers who are online at the time. Instagram Insight can help with this. It is an amazing tool that tells you pretty much everything about your audiences.

HD Images & Videos Downloader

There is a tool called InstaDP to download pictures and videos in high quality. All you have to do is just insert the link of the pictures or videos you want to download and the rest is magic! You will get the desired files downloaded in HD. The site has also other features that let you see private profile pictures in full mode and HD.


Instagram Live is another effective tool for reaching, connecting, and engaging audiences on a one-all-inclusive platform. It’s one of the best ways to attract users and engage with them while answering everything they ask you. Keep in mind that you have to be consistent and straight to the point but don’t forget to have fun!

Picture of Tracey Decker

Tracey Decker

Tracey is currently pursuing a master's degree in Social Sciences in Dublin, Ireland, and is very passionate about how humans behave. Her goal is to travel the world and contribute to human behavior through her studies. She's 25 and lives with her mom and her two (very lovely) dogs.

Tracey Decker

Tracey is currently pursuing a master's degree in Social Sciences in Dublin, Ireland, and is very passionate about how humans behave. Her goal is to travel the world and contribute to human behavior through her studies. She's 25 and lives with her mom and her two (very lovely) dogs.
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