12 Companies Doing TikTok Right and What You Can Learn From Them

As TikTok continues to climb in popularity, more brands are considering it an essential part of their social media marketing strategy. With a strong TikTok strategy or even a TikTok campaign, you can connect with new audiences in new ways. You might even go viral. That’s why we got the inside scoop on who to watch on TikTok. So, here are 12 companies doing TikTok right and what you can learn from their efforts!

Why are Brands Choosing TikTok?

TikTok offers more engagement potential, including video duets, live reactions, and smooth sharing integration with other leading social media channels.

Additionally, TikTok is reaching younger consumers, namely Gen Z-ers and younger Millennials. Brands that seek younger audiences know that they have to embrace the TikTok craze or risk a decline in market share.

Though we are still in the early days of TikTok, plenty of brands have committed to the new social media space and are publishing fun and exciting content for the masses. Here are our top 10 inspiring ideas that could help your brand become successful using TikTok influencers, as well.

12 Companies Doing TikTok Right

The following companies put extra effort into making their TikTok profiles a hit. Read to find out how! 😉

1. Ampfluence

When it comes to TikTok, you can say that Ampfluence has it figured out. They started growing their TikTok account organically and now have a following of more than 21k in a very short span of time. They share TikTok growth tips and user-generated content hacks every day.

Why It Works

Their account got instant growth because of creating quality content and content that their target audience wanted to see the most, which is regarding TikTok growth.

2. RocketHub

Though RocketHub may not have what we call a huge TikTok following, they’re slowly growing and sharing awesome SaaS-related tips and tricks.

Why It Works

TikTok is working in their favor because of the entrepreneurial tips they share on a regular basis.

3. NBA

On other social media accounts, the NBA predictably publishes game highlights and sports news alerts. But on TikTok, NBA mascots get free reign. These costumed staff members are talented (watch TikTok videos of Phoenix Suns’ Gorilla dunk for fans) slapstick comedians.

Why It Works

Fans get a “behind the scenes” peek at entertainment initiatives that complement watching the live event. These videos also give at-home audiences something that they couldn’t otherwise enjoy unless they attended the games in person.

4. Apple Music

You would expect Apple Music to share music video sneak peeks. Instead, Apple Music invites artists into an informal effort to spread fun hashtags such as #SoundtrackToMyDay, #PerfDate, and #NeverStop.

Why It Works

Who doesn’t love personal details about their favorite celebrity? Apple Music gives audiences exclusive content on TikTok rather than recycled material from other channels. And the branded-hashtag approach is a nice touch because it allows fans to respond and create user-generated feedback.

5. NFL

The NFL has been experimenting with TikTok over the last year, and parts of their video selection mimic content on other social accounts. But to get fans excited for the draft, the NFL has dialed it in with a mixture of anticipation and humor.

For example, followers have especially enjoyed a draft montage set to Aladdin’s “A Whole New World.”

Why It Works

The NFL is using TikTok to show a more lighthearted side to a league often marketed as epic clashes of titans. Enjoying more whimsical content, NFL fans on TikTok get excited about upcoming events and share a laugh at the same time.

6. Chipotle

Chipotle has become one of the poster child brands on TikTok due to its creative use of hashtagged challenges (note especially #GuacDance and #ChipotleLidFlip). Thousands of fans have taken the challenge with videos of their own, and thousands more chose to create a duet with the initial challenger.

Why It Works

Challenges are exciting ways to spread brand awareness and authentic engagement. TikTok’s sharing options grant users many different ways to react and respond to user-generated content.

7. Guess

Famed for its #InMyDenim challenge, Guess is one of the earliest adopters on TikTok. They are also one of the first TikTok brands to partner with influencers. Guess’s most-viewed videos include sponsored posts with @mylifeaseva, @brentrivera, and @madison_willow.

Why It Works

The most robust group of TikTok power users are influencers. Partnering with influencers to market challenges is one of the most efficient ways to create volumes of user-generated content.

8. Gymshark

As with most marketing approaches, consistent content creation is critical. Thankfully, Gymshark is an example to us all on TikTok.

Gymshark offers TikTok audiences workout videos, homemade tutorials, apparel modeling (for active consumers of all ages), parkour demonstrations, and more.

Why It Works

When expanding into a new, branded social channel, Gymshark established itself immediately by taking TikTok seriously. Marketers knew it was pointless to adopt TikTok without taking full advantage of it – and they have!

9. Sabra Hummus

Sabra Hummus is having loads of fun on TikTok. Most of their videos will make you laugh (for example, check out Sabra’s hummus on pizza video with “Who Let the Dogs” Out by Baha Men).

During Valentine’s holiday, Sabra used TikTok to promote its chocolate hummus. When they don’t have a unique holiday flavor, Sabra demonstrates to fans all the ways you can use hummus for snacks and meals.

Why It Works

Sabra converts what many consider a one-dimensional-style dip into a multi-dimensional snack accessory. TikTok fans get ingenious ideas for incorporating hummus into their day, and Sabra is not afraid to showcase new flavors in appealing (albeit funny) videos.

10. United Nations’ International Fund for Agricultural Development

While most social media content highlights first-world privilege, the UN’s IFAD opens our eyes to lesser-known rural communities that supply the globe with critical resources. With the help of celebrities Idris and Sabrina Elba, IFAD’s TikTok account offers supporters fascinating videos featuring third-world farming communities and sustainability statistics.

Why It Works

Few would have thought that TikTok could be a dynamic way to generate awareness for developing nations, but the IFAD has proven otherwise. Many more non-profits could learn from the IFAD by generating cause awareness on TikTok.

11. Spikeball

No one needs any videography experience to make it big on TikTok. However, Spikeball proves that with enough TikTok practice, you can create some remarkable content.

The game of Spikeball is enthralling by itself. But with the help of TikTok’s video editing features, Spikeball demonstrations include professional-looking slow-motion play, sound effects, quick cuts, and more.

Why It Works

After watching for a few minutes, you might wish there was a professional Spikeball league with televised matches. But there’s no need because you can just buy the game for yourself. Spikeball nails TikTok.

12. WWE

Scrolling through videos on WWE’s TikTok, one gets the feeling that this brand has long dreamed of this social media match made in heaven. Outlandish and dramatic, WWE has used TikTok to do the thing it does best – get attention.

Starting with a press release announcing WWE’s intent to join TikTok, the brand is happily filling its feed with highlight reels. Views per video range from 800,000 to 20 million and WWE has only been on TikTok since last December.

Why It Works

TikTok favors explosive content and niche audiences. To a degree, all WWE needed to do was show up. And they did.

Conclusion

We hope these examples gave you an idea of how you should incorporate TiKtok into your marketing strategy. Time to work on your own now and let your brand become a star on Tiktok!