Pinterest just launched Story Pins which become another big step forward for the company to earn the top spot. As a giant visual app, Pinterest doesn’t want to be left behind in making buzz on its feature for sure! Although Pinterest story pins are not available yet in some business accounts, they will certainly make a big hit in the world of Pinterest marketing. All we need to keep an eye on is how the feature continues to roll out.
In this article, we will share how to get started with Pinterest story pins and how great this tool can be to bring more value to your followers.
What is Pinterest Story Pins?
Pinterest Story Pins work almost the same as other story pins on other social media platforms. What makes it different is that this feature can be specific to Pinterest only. Composed of 5 to 20 images, videos, or texts, this feature helps businesses better promote their content through storytelling. Posts can range from inspirational stories, crafts, recipes to business expertise, and they don’t expire right after a while, which leaves more room for higher engagement.
Currently, the Pinterest Story Pins feature isn’t fully maximized and developed yet as it is only available in some countries and business accounts, with first needing request access from Pinterest. As soon as Pinterest fully optimizes this feature, it surely will change the way people conduct their marketing strategies on Pinterest.
Creating Pinterest Story Pins
1. Getting Started
To get started with Pinterest story pins, follow these simple steps:
- Login to the Pinterest Business Account
- Click “Create” on the top bar and select “Create Story Pin”.
- Select images or videos you want to upload by clicking the arrow. Choose 1 or up to 20 images or videos from your computer, or drag and drop to add the images or videos.
2. Designing Your Pages
There are 3 tools you can use on the right side of the screen to design your pages.
- Layout – this tool will let you choose a layout for your page and select or change the background color.
- Adjust – the adjust tool can be used to adjust and resize your images or videos.
- Text – the text tool lets you add text and select your font, font size, alignment, color, or highlight.
Once everything is ready, just click “Next” and select details theme and add details to the pin.
Make sure to fill out the information about the pin such as story pin title, board selector, tags.
Once everything is ready, just click “Publish” to go! It’s quite simple, right? Now you can start creating your own Pinterest Story Pins and WOW your followers!
How to View Pinterest Story Pins
On Pinterest, you can easily spot the difference between a story pin and a regular pin. One of the apparent distinguishing factors is the number icon in the upper left corner.
The number icon represents the number of images or videos a Pin has that a user can swipe through to view. It’s a way for brands or content creators to tell their audience that Pin has more than one great piece of information that could benefit them. As with a regular Pin, only one image or video can be posted, which is why the number icon is not a necessary display.
Viewing all of the Story Pin content is easy. Just click on the story pin and swipe through.
Business Account that Used Pinterest Story Pins to Engage with their Audiences
Some businesses have been successfully engaging with their audience by using Pinterest story pins. Check out some of them who are making a statement with their Story Pins on Pinterest:
When it comes to sharing a full recipe with your followers, Tastemade did it right! The content they shared using the latest feature not only attracts attention but also brings value to their followers. They used several high-quality, easy-to-understand videos with a clearly formatted description, which makes it easy for viewers to follow. At the time of this posting, this Pinterest Story pin from Tastemade already has 3.3k views and 61 comments – proof of better engagement!
Another well-curated Pinterest story pin we take as an example is Nina Kolari. Her story pins display the person’s expertise in a particular area. Nina had uploaded several eye-catching images arranged in the correct order to make her point clear and understandable to her target audience. The tips she created and posted via Pinterest Story Pin are both very creative and valuable.
Leila Jewelry has promoted its products very well through the Pinterest Story Pin. They have used this feature to deliver value to their targeted followers by creating a series of curated images with instructions and tips, which are helpful for better engagement, branding, and recognition. The content they shared is indeed very simple but informative.
If you want a variety of ways to better engage your target audience, Pinterest story pins are definitely one of the best choices! Once Pinterest fully optimizes this feature, brands can become more effective at engaging their audiences. The story pins are effective for attention-grabbing and providing in-depth content the audiences’ are looking for.