Understanding how to use Twitter to grow your business can be the key to your business going from the bottom to the top. All you need is a good comprehension of key features you can start using on Twitter to market your business.
First, you need to set your Twitter goals. without setting milestones you are more likely to make mistakes, the number one challenge for social media is the return on investment (ROI). This is because a lot of companies are posting content and hoping for interaction that is not guaranteed.
Posting without a plan doesn’t always work so you need to set goals and milestones to give yourself goals you want to reach so you can customize your post to achieve the outcome you are looking for.
Some examples of Twitter goals include:
- Getting more organic traffic
- Generating more qualified leads
- Providing faster customer support
- Build a loyal following
Once you identify these goals you can then identify the appropriate KPIs to measure and select feasible milestones. Don’t jump into marketing your business on Twitter with unachievable milestones. For instance, getting 10,000 followers in 60 days with no existing network and no ad spend dollars is not a realistic goal. Instead, observe industry milestones and best practices to determine what realistic expectations should be.
Create a Twitter Strategy and Content Plan
As we mentioned above, identifying your Twitter marketing goals for your business is essential. Once you have a goal you can then refine your activities to help you reach that goal. Your goal should always drive your strategy. Otherwise, you’re posting content without a purpose.
The foundation for a good Twitter marketing strategy starts with a great content plan. Every business content plan on Twitter should include the following components.
- Content Schedule
- Content Frequency (how many Tweets will you post in a week, month, or year?)
- Content Repurposing Strategy
- Hashtag Research / Optimization
- Avatar Research
- Content Curation Strategy
- Content Production Strategy
At first, the above components might sound complicated. However, you do not need any fancy tools to configure a strategy, especially when you’re just getting started. Simply start with free tools like:
- Google Spreadsheets
- Canva or other free photo editing app
- Tweetdeck or Rite tag for hashtag research
- Simple word doc or Google doc to document your strategy
As you become more adept in Twitter marketing or if your team scales then you can start searching for solutions that meet your specific needs.
Use Twitter Lists to Manage and Grow your Network
Twitter lists are a great organizational tool but they are also a great marketing tool as well. The idea of Twitter is to organize accounts you engage with into groups. Since Twitter is such a fast-moving network lists provide a sensible method to stay engaged with others on Twitter.
Twitter lists can be private or public. This means while you can use Twitter lists to stay abreast on what others are Tweeting you can also use Twitter lists to help grow your organic network. For example, public Twitter lists allow users to share lists and view the lists you create. In addition to this whenever a Twitter account is added to a public list an account owner is notified. The simple act of adding someone to a public list gets your account more visibility.
Identify and Engage with Twitter Influencers
It is important to interact with the right people on Twitter. It is always smart to engage with your customers to keep them happy and with potential customers to help them learn about your business. Perhaps you also want to focus on others, such as journalists or influencers whose specialties are relevant to your brand, and an easy way to do that is with Twitter lists. Take advantage of the Twitter list function to create groups of journalists who are friendly to your cause or potential customers, influencers, industry-specific trade show attendees, you can then filter out the noise of random follower tweets and target your focus to those who are more likely to help you reach your social media marketing objectives.
Tweet Photos, GIFs, and Polls
Twitter is a great platform for short and sweet text snippets. After all, that’s what a Tweet is. However, using engaging content types helps capture attention and inevitably helps get your business noticed on the platform. Some examples of engaging content types include:
- Include photos in your tweets
- Use Twitter’s multi-photo option as well
- Add GIFs to your Tweets
- Use polls to capture user opinions
- Add calls to action in your Tweets
- Use threaded Tweets to increase engagement opportunities
Think about the content you retweet. Ask questions like, “How did it capture my attention?” or “What specific characteristic made me engage?”. Then mimick those same characteristics in your Tweets.
Research your Competitor’s Audiences
Do you want to find out who your competitors are engaging with on Twitter? Do you want to connect with new people? Those who others in your field are already interacting with. Using Twitonomy, you can enter any Twitter username and receive a detailed analysis of their profile.
Other tools you might consider using to research your competitor’s Twitter audience include:
- Rite Tag
- Tweet Deck
- Twitter Native Analytics
There are many other tools you can use but the above mentioned options are quite powerful. Note most schedulers like Hootsuite or Sprout Social also have built-in analytics tools as well.
Use Approved Twitter Automation Tools
We’re sure you’re aware that Ampfluence is a compliant growth agency. We don’t believe in bot growth or buying followers. That said, Twitter has some very interesting platform approved apps and tools that make Twitter management a whole lot easier. Take a look at our shortlist of apps you can test for yourself.
List of Twitter Automation Tools:
- Sprout Social
- Tweet Deck
- other social media planning oto
You might want some additional tools, to make the process a bit easier. A shortlist of tools that are perfect for automating several processes on Twitter and making your experience with Twitter marketing a bit easier. Tweet Deck is perfect for scheduling Twitter posts, monitoring mentions, and more. Hootsuite lets you monitor all your social media profiles from one location.
Using Twitter Ads for More Growth
Twitter ads can help your company grow for a few main reasons, but first, you need to figure out what ad works best for your specific needs. A few types of ads include promoted ads, Twitter amplify, trend takeovers, and Twitter live. Let us start with promoted ads, these are like regular tweets that can be displayed to users who are not following you users can retweet them just like they would with any regular tweet. They will show up in search results and timelines of the users you are trying to reach. Twitter amplify is slightly different where trending topics appear on the discovery tab, Twitter app and on the left-hand side of the dashboard, this is where you can align your video content with the most relevant publishers on Twitter. Twitter Takeovers is a mass reach ad that takes over user’s timeline and explore feature with an ad at the top of most user’s feed. You can choose a timeline take over for maximum reach or a trend takeover, which places an ad on the explore tab. Twitter live allows you to share real-time videos on Twitter. Twitter Live ads do exactly what you would expect, they allow you to promote live videos on the platform to increase engagement allowing you to gain followers.
Final Thoughts on Using Twitter to Grow Your Business
Overall Twitter can be an especially useful source in growing your business and expanding. So, while you use Twitter to expand your business consider these few tools to help you along the way.